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engage Tagged Articles



"Crouch, touch, pause, engage!"
If you ever watch the game of rugby, you'll recognise those words immediately, but just how do they relate to successful online marketing? Well they don't directly, but they do sound similar to another set of words that do. Read here to find out more!
Process Mapping: Ten Tips for Success
Mapping your organization’s processes makes good business sense as well as lays the foundation for a motivated and productive workforce. Leslie Allan shows you how you can use process mapping to engage your employees and why it works so effectively.
How Many Words Should Your Webpage Have?
One of the most pervasive myths is that you should write short copy, because people won’t read long copy. In test after test this has been proven wrong and yet the myth prevails.

Why You Absolutely Do Need PR To Succeed
Whether you want to launch a PR campaign for your company or not, you owe it to your business, so do it. If you’re going to spend time, money, blood, sweat and tears launching your service or your product, it makes no sense not to do everything you can to effectively market your company and reach your target market. If you’re running a small business, you don’t have the marketing arm of an Apple, or IBM or GM to do your promotional work for you. You’re either trying to handle your marketing in house, or you’ve brought on a PR firm or media relations consultant to handle your marketing for you. However you’re approaching it, you need to be truly media savvy to be effective and reach your customers, prospects and clients.
Engage: The Word of the Year
One can't talk about social media marketing without using the word "engage." Everybody knows that the objective of social media is to "engage" your community. Experts warn against a hard sell or just putting information out there with the hope that people will respond. But what does "engage" really mean and how do you do it?

It's Time for Excellence
You no longer can afford average. The global economic recession has taken “average” out at the knees. Where average was a safe place to land it is now a recipe for disaster.

Other engage Related Articles

What is Preventable Turnover?
This article, part of the WOW whitepaper on retention, focusses on why employees engage, and what sucessfully engaged companies do to reduce turnover and engage their teams.
Third Generation Leadership - Developing 3G Leaders (I)
G3 Leadership requires an additional element to earlier generations. It requires the ability to manage down those areas of the brain that are not helpful in leader-follower interactions while simultaneously managing up those areas of the brain that are helpful. I refer to these as "Red Zone" (not helpful) and "Blue Zone" (helpful). Where the leader has his or her brain's locus of control is critical because only G3 Leaders are able to engage everyone with whom they interact: a G2 Leader can engage only some and a G1 Leader can engage only a few. In this article the first step to becoming a G3 Leader is provided.
Third Generation Leadership - Developing 3G Leaders (II)
G3 Leadership requires another element - it requires the ability to manage down those areas of the brain that are not helpful in leader-follower interactions while simultaneously managing up those areas of the brain that are helpful. I refer to these as "Red Zone" (not helpful) and "Blue Zone" (helpful). Where the leader has his or her brain's locus of control is critical because only G3 Leaders are able to engage everyone with whom they interact: a G2Leader can engage only some and a G1 Leader can engage only a few. As I indicated in my last article, the question is, of course, "How do we manage down the red zone and manage up the blue zone?"

Tips for a Creating an Engaging Social Media Marketing Campaign
Many businesses neglect to properly engage their audience as a part of social media marketing campaign. Because it is simple, effective, and even fun, here are a few tips to engage your customers online.
Engage, Participate, Connect - That is How You Network
If you want to network effectively you have to engage, participate and connect. You have to be present and active in the networking process. You need to put down the PDA, engage others in conversation, ask great questions, and come up with ways to stay in touch and follow-up. Great networking is about taking action!
What We Can Do to Transform our World On Purpose
I recently read an interview of Marianne Williamson as she discussed her new book, The Gift of Change. During the interview she talked about the happenings around 9/11 and that we had an opportunity to engage in an authentic inquiry into such questions as, "Why do these people hate us?" Unfortunately, instead, we then turned away from the inquiry and chose a path of fear instead. But perhaps it's not too late to engage in the inquiry again. As I started to do this for myself what came up was quite interesting.

Is Your Brand ‘APP’-licable?
The evolution of brand engagement is mobile! How can your brand reach your customers 24/7? How can your brand engage your customers beyond their belief? This article exposes the creativity of how some brands are leveraging mobile apps to keep top-of-mind with their customers, enlist them, and engage them in powerful ways.
Engage: The Word of the Year
One can't talk about social media marketing without using the word "engage." Everybody knows that the objective of social media is to "engage" your community. Experts warn against a hard sell or just putting information out there with the hope that people will respond. But what does "engage" really mean and how do you do it?

Presenting and Marketing Your Business - 3 New Rules
Need to give successful marketing presentations? Use any one of these 3 new rules to engage every audience and get results. Of course, you can use all three to attract customers, engage prospects and stand out in a crowd.
Making Power Points
PowerPoint is one of the most poorly utilized presentation tools in a marketer’s arsenal. A face-to-face meeting presents an opportunity to engage and connect. So why do so many presenters miss the point? Slides are meant to be talking points, an aid or “cue card” for the presenter and to engage and excite the audience. Pump up your presentation skills and learn how to make your point with PowerPoint.

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