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YOU CAN LEAD A HORSE TO WATER BUT YOU CANT MAKE HIM SELL OR CAN YOU
By Mike Schultz and John Doerr Recently, we presented to a group of firm leaders across a range of service areas on how to sell professional services. During the Q & A session, one leader of an engineering firm asked, “This is all great stuff, but how do you get them (my engineers) to sell? I mean, I have tried everything, but they still would rather do just about anything but sell.” Well, short of walking around with a large stick and a menacing attitude, we suggest you will inspire more of the professionals in your firm to sell by helping them get into the right frame of mind to become a rainmaker. It is not just a question of telling them to go out and sell; you need to take care of the following six areas to get the activity you want.

Other engineering firm Related Articles

Yes Virginia Revisited Why some eprocurement initiatives succeed and others dont
In a recent post that appeared in my Procurement Insights Blog titled The Ariba Interviews: Re-engineering the Future of On-Demand, I reviewed a series of interviews I had with a senior executive from Ariba as well as members from the company’s PR firm. Of the considerable feedback I received as a result of the posting the most interesting (and insightful) comments came from the Commonwealth of Virginia.
YOU CAN LEAD A HORSE TO WATER BUT YOU CANT MAKE HIM SELL OR CAN YOU
By Mike Schultz and John Doerr Recently, we presented to a group of firm leaders across a range of service areas on how to sell professional services. During the Q & A session, one leader of an engineering firm asked, “This is all great stuff, but how do you get them (my engineers) to sell? I mean, I have tried everything, but they still would rather do just about anything but sell.” Well, short of walking around with a large stick and a menacing attitude, we suggest you will inspire more of the professionals in your firm to sell by helping them get into the right frame of mind to become a rainmaker. It is not just a question of telling them to go out and sell; you need to take care of the following six areas to get the activity you want.

GENERATING LEADS, BRAND, RELATIONSHIPS, AND TRUST AT THE SAME TIME
By Mike Schultz Relationships. Trust. Delivery of superb value. These are core ingredients of a successful service firm. Talk to 100 service firm marketers and leaders, and they'll all tell you (and most of them believe it, even if they're wrong) that their firm is in the top of their industry in each of these categories. Why, then, do service firms typically do such a poor job of bringing relationships, trust, and value into their marketing mixes?

Industrial Engineering, a continuing productivity influence
Industrial Engineering contributes to productivity in many ways because it can improve performance throughout the P&L, the balance sheet, and customer service. Industrial Engineering tools can quantify and lower costs in administration, government, health care, labs, installation, maintenance, energy, the service industry, quality, materials, facility management as well as the production floor. Also see my four Amazon books, in print and Kindle editions. These topics are key to the practice of industrial engineering. Plant Design, Facility Layout, Floor Planning. Cost Reduction How to Survive, Recover, and Thrive Facility Relocation, Merger and Design Time and Motion Study What, Why, and How-To

No One Should Be Indispensable... So Plan For the Unexpected
Recently, a client called me in somewhat of a panic mode. It seems that a key designer in their engineering firm had arrived that morning, sat down across the desk from her boss, and tendered her resignation... effective immediately! Could they prevent the departure? Should they sue? What else could they do?

THE BEST WAY TO LEAD : PURSUE YOUR PASSION
"I was just pursuing what I enjoyed doing. I mean, I was pursuing my passion," says Omidyar. "It is not really work if you are having fun...that was the case with me." From the time he was a young boy, Omidyar knew that his future lied in computers. He didn't know in what capacity, but when other boys were out playing baseball, Omidyar was busy teaching himself Basic. To have denied himself a career in what was obviously his passion would have been to deny himself the success of eBay. "I always wanted to be involved with computers," recalls Omidyar. His original career choice was computer engineering, but enrollment in Tufts quickly changed that decision. He had been accepted into a rigorous electrical engineering and computer engineering program, but by his own admission, it proved a little too rigorous for Omidyar.
How to Socially Intelligent Interact with People
One of my law firm Managing Partner executive coaching clients recently shared with me that he was having a hard time influencing several of the firm partners on a new strategy for the firm. We have been working on improving his executive presence including talking less and listening more. He is not great at getting others to cooperate with him, and has a fairly authoritative leadership style.

How to Read and Influence People
One of my law firm Managing Partner executive coaching clients recently shared with me that he was having a hard time persuading several of the firm partners on a new direction for the firm. We have been working on improving his situational awareness and ability to read body language.

Legal Marketing: Your logo, a visual foundation for your firm
Your logo is a visual representation of your firm, and it should be recognizable, consistent and memorable. Your brand – and by extension, your logo–is your promise to your clients. It includes the way your office looks, the way you answer your phone and emails, the type of people you hire, the way you deliver your services-ultimately it’s who you are as a firm. The most obvious extension of your branding is often your firm logo so creating one should be approached with a level of seriousness and dedication.
Legal Marketing: Create a Label for you firm
Creating a "label" for you firm, or recognized brand, for your firm will increase your credibility and clientele base.

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