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english italian Tagged Articles



The Vatican embraces YouTube
Creating an online video channel to broaden your brand

Other english italian Related Articles

A Blue Ocean, Empty Swimming Pools and what makes your business unique
Or the business lessons I learnt in an Italian "Piscina”, and how to position your business so competition doesn't matter
Angel Cabrera and the English language
Should one's inability to speak English handicap his or her marketing opportunities?
Solving the Peter Principle? One Word: "Darts"
There is a fun new working paper out from some Italian scientists that models the Peter Principle. The principle says, of course, that people climb in an organization until they reach their level of maximum incompetence.
Heir to Gucci Empire Reveals Plan to Double Bet on Fashion
PARIS -- When he bought Italian fashion house Gucci NV a decade ago, French billionaire François Pinault steered his family's lumber and distribution business into the high-profile, high-profit world of luxury goods.
Chicago "Street Food"
We road tripped to Chicago to forage for top notch Deep Dish Pizza, Italian beefs and Chicago hot dogs. We found some fabulous food and some very helpful new friends. Read on to find a couple of places to stay away from.
Multilingual Marketing
About 75% of the world’s population speak no English at all. At present count, that’s some five billion people you’re not able to reach if your online presence is English-language only. Add to that findings by the Chartered Institute of Marketing that ‘export sales of companies that make an effort to understand each nation’s way of life, consumer tastes, culture and language are growing by, on average, £290K per company per year,’ and you have a powerful incentive to go multilingual with your online marketing. Here’s how...
Alessandro Volta and The Voltaic Cell
Alessandro Volta was an Italian inventor who studied electrostatics and electrochemistry and is best known for inventing the Voltaic cell.

Watch your Language - the truth about language, diversity, and customer service
If you employ workers whose first language isn’t English, you may have come to regard these individuals as your organization’s greatest resource. They are hard working, appreciative, and utterly reliable. Unfortunately, these same workers may also be your organization’s greatest vulnerability. Employees whose English isn’t proficient may be unintentionally straining relationships with your customers. Simply put, if customers can’t easily understand your employees, they will take their business elsewhere; to a place where they won’t have to work so hard to spend their money. That’s why when organizations bring me in to do customer service training seminars for their team members, we occasionally need to address some of the language issues. Feel free to pass these tips to your team members …

What can we learn from Prezzo?
The other night (after a very long week I hasten to add) my husband and I went to Prezzo, the Italian Restaurant Chain. Prezzo is a company that I really admire in terms of marketing, because they really have it spot on.
Yield of Dreams
n the early 1950s, Florence Chadwick became the first woman to swim the English Channel in both directions. During her first attempt, she had been swimming for hours and was getting very near to the English coast. That's when the seas turned much colder and heavy swells developed. A dense fog settled in blocking everything from view with a chilly wet blanket. As Florence's pace slowed and energy drained, her mother called through the fog from one of the small boats following behind, "Come on, Florence, you can make it. It's only a little further."

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