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english lexicon Tagged Articles



WRITING FOR FUN AND FUNDRAISING
Writing for charities can be fun and profitable too. Here are some ground rules.

Other english lexicon Related Articles

Sales Tip - Stupendous Sales Results Accent Tremendous Value and Avoid Horrendous and Hazardous Actions
Salespeople get more sales with a focus on the only four words in the English language, which end in 'dous': tremendous, horrendous, stupendous, and hazardous.

Angel Cabrera and the English language
Should one's inability to speak English handicap his or her marketing opportunities?
Got Sand in Your Hourglass?
Scientists at University of California, at S.F. has published some research on how to add up to 10 years to your longevity. No fancy terms, just plain English. You'll like it.
The Death of Certainty...I Think!
"I think" are the two weakest words in the American lexicon. As you create your expert positioning, these words damage your credibility; yet "I think" has become the favorite filler of pundits everywhere. Let's lose these words...
Social media/networking tools and small business: what does it mean to you and how do you get started?
A plain English introduction to figuring out what social media tools and strategies will work for your business.
Tips for Improving Motivation
The concept of motivation is one of the most misunderstood terms in the leadership lexicon. Reason: Most leaders either never learned or have forgotten the nature of motivation, so they try to achieve it using ineffective tools. This white paper focuses on the learning from Herzberg’s Two Factor theory and why those concepts can be translated into helpful guidelines that create the opportunity for higher levels of motivation.

Multilingual Marketing
About 75% of the world’s population speak no English at all. At present count, that’s some five billion people you’re not able to reach if your online presence is English-language only. Add to that findings by the Chartered Institute of Marketing that ‘export sales of companies that make an effort to understand each nation’s way of life, consumer tastes, culture and language are growing by, on average, £290K per company per year,’ and you have a powerful incentive to go multilingual with your online marketing. Here’s how...
Winning Brands don’t stop at Customer experience, but do Employee experience too!
The customer experience and customer journey is now well used in the marketer’s lexicon. But how often do you see Employer Corporate Brands also use the employee experience and employee journey in their lexicons?
Watch your Language - the truth about language, diversity, and customer service
If you employ workers whose first language isn’t English, you may have come to regard these individuals as your organization’s greatest resource. They are hard working, appreciative, and utterly reliable. Unfortunately, these same workers may also be your organization’s greatest vulnerability. Employees whose English isn’t proficient may be unintentionally straining relationships with your customers. Simply put, if customers can’t easily understand your employees, they will take their business elsewhere; to a place where they won’t have to work so hard to spend their money. That’s why when organizations bring me in to do customer service training seminars for their team members, we occasionally need to address some of the language issues. Feel free to pass these tips to your team members …

Yield of Dreams
n the early 1950s, Florence Chadwick became the first woman to swim the English Channel in both directions. During her first attempt, she had been swimming for hours and was getting very near to the English coast. That's when the seas turned much colder and heavy swells developed. A dense fog settled in blocking everything from view with a chilly wet blanket. As Florence's pace slowed and energy drained, her mother called through the fog from one of the small boats following behind, "Come on, Florence, you can make it. It's only a little further."

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