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enticement Tagged Articles
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The Importance of Permission
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| Sometimes the student becomes the teacher. That's exactly what happened
to me when Seth Godin, co-author of three books with me, authored his own
"Permission Marketing: Turning Strangers into Friends and Friends into
Customers." It changed my entire outlook about marketing and can
dramatically change the beauty of your bottom line. |
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Using Press Releases as a Marketing Tool?
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| After all, when you consider the ubiquitous power of the Internet which enables anyone and everyone to step into the spotlight and espout the virtues of their product or service, the true value of a press release has become somewhat jaded. |
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Are Your Salespeople Selling Value Like Nordstrom's or Price Like Sam's Club?
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| Nordstrom's was busier than Walmart and salespeople are trying to get appointments based on low price. What does this say about the state of the economy and more specifically, about discounting and trying to win business based on price? Read the exciting details... |
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The Ariba Interviews: Re-engineering the Future of On-Demand?
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| Earlier this month I was contacted by Ariba’s PR firm indicating that they wanted to schedule an interview between myself and a senior executive from the company. The purpose for the interview was to discuss Ariba’s latest contract win in the Healthcare sector. For those of you who may not already be aware, Horizon Blue Cross Blue Shield of New Jersey will be, and I quote “leveraging Ariba’s on-demand Procure-to-Pay offering to drive savings, efficiencies and competitive advantage.” (Note: here is a link to the actual press release; http://www.ariba.com/company/news.cfm?pressid=2672).
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7 Ways to Make Your Home Page a Home Run for Usability
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| Your home page is the single most crucial page of your site. This is the page that will be the primary entry point for a majority of your visitors. It is also the page that sets the stage for the rest of the site giving visitors a birds-eye view of who you are, what you're about, what you can do for them, what you offer, and how they get the information needed.
The importance of making sure your home page is user-friendly cannot be understated. This page, more than any other, has to pull together so many elements without being overbearing or overloading the visitor with information overkill. Despite the over-reaching purpose of the home page, simplicity is the key. Provide the necessary information and usability elements and you'll lower your bounce rate and improve site conversions along the way.
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Other enticement Related Articles
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Make the best out of your Giveaways #K4
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| Giveaways are staple enticement products or rewards offered to targeted clients at trade shows, consumer shows, within business organizations and the retail environment. They can be referred to as “advertising specialties” which are meant to lure people to take notice and become future business opportunity. These can also be in the form of incentives and premiums given to employees or clients to motivate and compensate them for their efforts and contribution to the business. Considering the significant role that these giveaways are expected to play, it is imperative to create appropriate and effective items which carry value and message for the targeted customer. One needs to keep the final objective of the giveaway in mind, to come up with a most creative ideas and concepts to hit the nail’s head |
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