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Thinking Outside the Cup: Starbucks Is Borne
“It wasn't until I discovered Starbucks that I realized what it means when your work truly captures your heart and your imagination,” said Schultz.

Lesson #1: Think Like An Athlete
“You have to have a great tolerance for pain!” exclaims Schultz in reference to the qualities that make a successful entrepreneur. “You have to work so hard and have so much enthusiasm for one thing that most other things in your life have to be sacrificed.”
Lesson #2: Dream Big
In his book “Pour Your Heart into it: How Starbucks Built a Company One Cup at a Time,” Schultz put forward this challenge to fellow business owners: “Care more than others think wise. Risk more than others think safe. Dream more than others think practical. Expect more than others think possible.”

Other espresso bar Related Articles

Frappuccino Recipe
Move over, Espresso. Take that, Cappuccino. Make room for the Frappuccino!
Just like a small business should
John Jantsch at Duct Tape Marketing has a great post about Espresso Dating, the new partnership between Starbucks and Yahoo! Personals.


Ordering a Starbucks Espresso is a complicated process, which if you’re not ready for, could knock you off your feet before you even get to feel that strong jolt of caffeine. From the cup to the number of shots to the actual type of espresso, ordering a Starbucks Espresso seems to be just as much of an art as preparing the actual drink itself.

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