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Building Rapport – Customer Relationships
Being in rapport is the ability to enter someone else’s model of the world To be able to establish rapport is one of the most important skills a salesperson can have. (A buying environment is a rapport-filled, relationship based, interactive climate in which a person with a need gets informed support in the manner most comfortable to him/her regardless of the outcome.) A buying environment demands a comfort zone to establish trust and rapport – to create a “we space.” "When people are like each other they tend to like each other"

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