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The PR Credibility Factor
Unlike advertising, or other forms of marketing, it is the credibility factor that makes PR so effective.

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Want An Effective PR Web Site? Do What Your Users Do!
Sit down this evening at your computer…do a competitive round-up article with news, comparisons, illustrations. And you’re on a short deadline!!
2nd Annual Beyond the Tears Humanitarian Awards, 2008
Not even the crazy downpour/storm that hit New York on September 6th, 2008 could stop the Second Annual Beyond the Tears Humanitarian Awards. And, while the legendary Apollo theater was not filled to capacity, the show was nothing short of perfection! The second annual event began with the very funny, Nollywood handsome actor and comedian, Francis Duru welcoming the audience. His jokes through out the evening was the icing to a great evening. After his welcome remarks, Duru introduced members of the SACAIDS, the non-profit responsible for producing the event.

Business Basics: Formality is Your Edge
Business Basics: Formal Attire is on Its Way Back Image counts in business, and how you dress is a key element of the image you present.

No Little Pill Will Fix It
You can't go through an evening of watching TV without hitting an ad for an ED remedy. Yet, at midlife, no little pill will fix what ails you!
The Many Benefits Of Working From Home
A new breed of entrepreneurs was born with the coming of the personal computer in the early eighties. They do not travel to an office for work, do not dress in business attire, nor follow the 9 to 5 routine. They are the home based workers. With the rapid progress in the fields of computer science, telecommunication, and internet, the number of these home based workers have been growing with each day.
How To Dress For Business Success with Feng Shui
Dress for success in using principles of Feng Shui. Feng Shui is the ancient Eastern philosophy that puts your life in line with the energy that surrounds you at any given moment and you can take the principles and apply them to your business attire.
Savvy Entrepreneurs Visualize Goals for Home Business Success
Visualizing your goals every morning and every evening brings you one step closer to achieving them. The trick is figuring out what your goal should be.
The Sign of a True Sales Pro - Admitting We’re Never Too Good for Coaching
Ringggg. Ringggg. Not my favorite sound in the evening. It was Virginia, someone I knew, trying to explain why I needed her services. I hung up feeling like I had dodged the bullet for now…and went on with my evening. Later she called back for advice on what she could have done differently to improve her call. That is a sign of great professionalism.

Monsters at Work: Is Everyday Like Halloween
There is a crazy cast of characters that lie beneath the crisp slacks, power suits, bright white shirts and attractive coordinated attire that make up the outer appearance of the executives, high potentials, seasoned veterans, and budding stars sitting around the meeting table.

FRANCHISE NETWORKING SESSIONS : LEARN AND INTERACT WITH SUCCESSFUL FRANCHISERS.
We had a very interesting franchise networking meet last evening at the Catholic Club organized by the Franchising Association of India. Having reached out to over 200 franchisers from Bangalore for this Evening, i think that these meets are a great way for companies exploring franchising / young franchisors on the one hand and for mature franchisors on the other. We had industry leaders speaking from their own experiences, and how they dealt with their business challenges in general and franchising in particular. We will have many such Franchise Meets over the next couple of months across the country and build up a discussion on how we can strengthen franchising for every business owner / company who are exploring franchising or want to franchise or are already franchising and need some solutions or the other.
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