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The Four Firsts and Chapter Hooks in Mystery Writing
In fiction, suspense and foreshadowing create mood, tension and the desire for a reader to read more. You can do this, by using the Four Firsts rule and by using chapter hooks. If you don't know what these are, then read this article.

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Do You Want To Become A Rainmaker
During my 35 year career, I have had the privilege of being referred to as a "Rainmaker" in several news articles and stories during interviews with some of my clients. I take that as a very kind compliment. Some may ask, what is a "Rainmaker?" The American Indian tradition would say that the Rainmaker used magical powers to bring rain to nourish crops to feed the people of the tribe. Today, the most common and simplistic definition I can offer would be this: A "Rainmaker" is a person who brings the most revenue into a company or organization and the revenue or money is the rain. Today's "Rainmaker" makes things happen, generates the most new customers, new business and takes the art of the doing business to new levels.

Want An Effective PR Web Site? Do What Your Users Do!
Sit down this evening at your computer…do a competitive round-up article with news, comparisons, illustrations. And you’re on a short deadline!!
Guerrilla Marketing Memes
The prehistoric man, Uba, spent all day in the rain trying to catch a fish because his family was very hungry and in dire need of food. But he was unable to grab a fish from the stream even though he occasionally got his hands on one. Frustrated and weak from hunger, he just couldn't grab any fish firmly enough because it would slither from his hands and return to the stream. Worse yet, the light rain turned to a heavy rain and Uba was forced to seek shelter in a nearby cave.

2nd Annual Beyond the Tears Humanitarian Awards, 2008
Not even the crazy downpour/storm that hit New York on September 6th, 2008 could stop the Second Annual Beyond the Tears Humanitarian Awards. And, while the legendary Apollo theater was not filled to capacity, the show was nothing short of perfection! The second annual event began with the very funny, Nollywood handsome actor and comedian, Francis Duru welcoming the audience. His jokes through out the evening was the icing to a great evening. After his welcome remarks, Duru introduced members of the SACAIDS, the non-profit responsible for producing the event.

No Little Pill Will Fix It
You can't go through an evening of watching TV without hitting an ad for an ED remedy. Yet, at midlife, no little pill will fix what ails you!
Make Service Your Nature
The economic recovery is on its way according to the animals around my house. And, they seem to be trying to let me know just that. I recall how my childhood dog got under the back porch steps if a storm was coming. If she paced around a lot and whimpered, you could count on a hard rain. She was never wrong. Nature seems to be able to foretell the future.

Prayer and purposeful action
I awoke early this morning to the sound of gentle rain falling and found myself immediately praying for more. This prayer came automatically during one of the most tragic weeks in Victoria’s history with the tragedy of the bush fires in many parts of our state. As a Victorian I have found myself upping my prayer quotient for rain for some time now, not just for the bush fires but for the many people whose lives are affected by the drought here and elsewhere. In addition to my prayers, like many families, my family and I have been doing our best to save water and change the size of our carbon foot print. Yet at times like this one can’t help but feel somewhat helpless and useless. All I felt I could do under the circumstances was to pray and give money.
The Sign of a True Sales Pro - Admitting We’re Never Too Good for Coaching
Ringggg. Ringggg. Not my favorite sound in the evening. It was Virginia, someone I knew, trying to explain why I needed her services. I hung up feeling like I had dodged the bullet for now…and went on with my evening. Later she called back for advice on what she could have done differently to improve her call. That is a sign of great professionalism.

Buzzword Bingo and Acronym Update V2.011
R U (e.g. Are you) JASSD about JACD or do you have a case of JAID and JACBUS? Will RAID RAIN on your cloud parade? For those who like to keep up on buzzwords (for buzzword bingo) and acronyms, perhaps even FTW (e.g. For the Win), here are some old and new, fun and real ones to ponder.

FRANCHISE NETWORKING SESSIONS : LEARN AND INTERACT WITH SUCCESSFUL FRANCHISERS.
We had a very interesting franchise networking meet last evening at the Catholic Club organized by the Franchising Association of India. Having reached out to over 200 franchisers from Bangalore for this Evening, i think that these meets are a great way for companies exploring franchising / young franchisors on the one hand and for mature franchisors on the other. We had industry leaders speaking from their own experiences, and how they dealt with their business challenges in general and franchising in particular. We will have many such Franchise Meets over the next couple of months across the country and build up a discussion on how we can strengthen franchising for every business owner / company who are exploring franchising or want to franchise or are already franchising and need some solutions or the other.
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