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Science of Staffing: LARGE Events (Pt. 1)
Yeah, your event might be a miniscule three hours long, but guess what? You have 200 people working it. That means you have the daunting task of converting a couple hundred contracted Brand Ambassadors into a couple hundred brand loyalists in a relatively short amount of time. Start here.
Science of Staffing: 3 Common Staffing Mistakes and How to Avoid Them
A true solution will usually only present itself after all miscalculations, misinterpretations and misjudgments of the mistake have been properly identified and (GULP!) accounted for. Knowing the most common mistakes on a promotional event is important, but it’s only half the battle for an event marketing agency. Learning from it is the other. Lucky for you, some other poor schlub has already muddled his way onto this list (shut it)- so you can jump straight to the solution instead of going through the grief and embarrassment of losing the respect of your favorite client. That said, please allow me to digress to a few common delusions...

Other event marketing agency Related Articles

Using New Event Marketing to Promote Your Small Business
Organizing an educational event such as a seminar or conference is a great way to get out of the office and network with prospective clients and promote your small business within your community. However, a traditional event marketing format presents some challenges to small business owners, including the costs of putting on an event, creating buzz ("Not another breakfast speaker series"), being able to offer attendees value, etc. So how can your small business take advantage of the benefits of educational event marketing while minimizing some of the risks and pressures associated with putting on a successful seminar or conference?
Science of Staffing: 3 Common Staffing Mistakes and How to Avoid Them
A true solution will usually only present itself after all miscalculations, misinterpretations and misjudgments of the mistake have been properly identified and (GULP!) accounted for. Knowing the most common mistakes on a promotional event is important, but it’s only half the battle for an event marketing agency. Learning from it is the other. Lucky for you, some other poor schlub has already muddled his way onto this list (shut it)- so you can jump straight to the solution instead of going through the grief and embarrassment of losing the respect of your favorite client. That said, please allow me to digress to a few common delusions...
The little agency that lost its soul
I was once involved with a small but successful advertising agency. This agency had won a lucrative account with one of Australia's big banks and received a lot of recognition. The agency was then purchased by a public communications company in a strategic sale designed to acquire the big bank as a client by default. The communications consortium paid top dollar (shareholders money of course) for control of the agency and the big account.

3 Simple Ways to get RESULTS at your next event
Event marketing is hardly a sure thing for attracting new referrals and new business. You may be able to get the crowds through the door, but what are they there for? Even with its challenges, however, event marketing is still one of the best ways to gather potentially interested individuals for a specific purpose - the scheduled event. But there are three simple things that may significantly improve the results of your next event.
BRIEFING YOUR CREATIVE OR DESIGN TEAM
Having many years experience of writing, creating and handling advertising campaigns, sales promotions, direct marketing, websites and print for clients in both consumer and technical markets, I've found that the best way to maximise the benefits that an we, as an agency provide, is through a detailed brief. This article explains the process that worked best for my agency. If you don't have an agency then you can still apply the model to any creative supplier, designer or printer. Try it - it works!
Selecting The Right Advertising Agency Is Dependent On Access To A Comprehensive Agency Register
What are the pitfalls of agency search? How comprehensive is the information generally held by agency registers? What key attributes of an agency need to be considered?

How to deal with problematic salespeople
Let me share a story with you to help answer your question. I was once involved with a small but successful advertising agency. This agency had won a lucrative account with one of Australia's big banks and received a lot of recognition. The agency was then purchased by a public communications company in a strategic sale designed to acquire the big bank as a client by default. The communications consortium paid top dollar (shareholders money of course) for control of the agency and the big account.
RFP Response: What Clients Want in RFPs
When your agency is invited to respond to an RFP, do you get excited or cringe? While new business is the lifeblood of any agency, agency RFP responses drain resources and are poorly executed. What do clients want in RFPs? Find out out marketing companies can win more new business by tapping into hot buttons into proposals. These best practices from marketing agency selection firm Smarti Solutions provides key suggestions to help agencies respond more effectively to an RFP.
Finding Your Marketing Match: How to Hire the Right Marketing Company
Are you looking to hire a marketing company? Weeks and months can be wasted talking to firms that are not qualified. Do you love your current agency? If the passion has faded and you're feeling neglected, or you’re currently unattached and looking for agency love, don't despair. Marketing Agency Selection Firm's CEO and Chief Matchmaker shares the Top 10 Tips to Finding Agency Love, and your ideal marketing company partner.

Three Free Websites for Effective Event Promotion
Looking for free online event marketing options to use for the purpose of promoting a special event? Here are three free websites to try!
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