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The Trouble With Taglines Why This Catchy Phrase Can Lead You Astray and What You Can Do About It
One of the most powerful components of a brand’s message is the summation of a brand’s position in the marketplace, the promise it offers, and the value it means to your customers; wrap that in a catchy turn of phrase in as few words as possible and you have yourself a tagline. The trouble is…

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The Magic of Action How To Overcome Procrastination
Remember the story of the Princess and the Toad, where an unhappy Princess frees a handsome Prince from a frog's body with a juicy, wet kiss? Imagine she'd avoided the Toad and that instead, our Princess had looked at him and thought: "How disgusting. I'll never kiss you.”

Building Accountability into Your PR Plan
Keep it Simple! Build Accountability and Simplicity into your PR Plan this year. Stick to the "KISS" principle.
Advantages and Disadvantages of a Start-up Business
What is a start-up business? A business is considered a start-up if an entrepreneur begins a business based on a unique idea and takes it all the way from the planning stage to actually running the business. The business is usually thought of as still in the start-up stage until it begins to produce sufficient revenue or sales to cover the cost of supplies and operating costs.
Are You Kissing Frogs Or Making Sales?
Most of us were taught "You have to kiss many frogs before you meet the handsome prince." The problem is you've probably applied this philosophy to getting business as well! When I first started selling years ago, I was told the exact same thing. My boss actually threw the Yellow Pages on my desk and said "Go Get 'Em Kid!" (I kid you not)

WHAT IS YOUR LIFES PURPOSE
You climb out of bed every morning; take a shower, brush your teeth, get dressed, have some coffee, toast or cereal, pat the dog, hug the kids, kiss the wife (husband), not necessarily in that order and head out the door to where and to what? No it is not a destination that I am talking about, it is a PURPOSE. Does your life have one?

Kissing and Networking! Do they mix?
A hug, a handshake, the double kiss. Which is the appropriate greeting in business? People have actually said, “Deb, you are a good hugger.” Others have said, “You can let go now; you’re acting like a stalker.” How to greet a business acquaintence at a holiday cocktail party.
Marketing Like a Rockstar! Part 1
Everything I learned About Marketing, I learned From Paul Stanley of KISS! Not quite but I'll tell you what. If you pay attention to any great rock front man or woman, you will notice a couple of very clever tactics. Dateline Sunday March 22nd... So there I was indulging in a guilty pleasure... Like I said, guilty pleasure... So sunday I popped in a DVD "Kiss w/ the Melbourne Symphony. Kiss, the garishly made up rock band (with tons of pop hooks) with a symphony... Should be interesting, I thought. It's amazing what a different perspective will do. The DVD was tons of fun (guilty pleasure, remember...) but I noticed all the sales, marketing and trainer tricks that lea
5 Ways To Keep The KISS Method Simple In Home Business
Everybody loves the KISS method right? It's the fastest way to success with the least amount of pain along the way. Here's 5 ways keep the your business thriving and cash flowing with one KISS.
Powerful Small Business Names
It’s all in the name, but don’t believe the hype! That is a caveat to live closely with. Many online sales letters push their introductory content through the threshold of credible to incredible, and amazing to the absurd. In print media, we stick to the principle of ‘KISS’ – less can be more readable.
How To Encourage Your Child's Love of Reading
Reading, and a love for reading begins long before a child enters preschool or kindergarten. It begins at home! By reading with and to your children early in life, you are setting them firmly on the path to later success.
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