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Even When It Works, There's More Work
Whether a particular story elicits a negligible response or a huge response, you still need to work it.

Other exact effect Related Articles

Do Not Call!
Since the federal 'Do Not Call' law came into effect, many of you have written, called or e-mailed asking what effect this new law will have on prospecting by telephone.
Taking Charge of Your Life
How do you live your life? At cause or at effect? It is important to be aware of this distinction. It is the rare individual who always lives his or her life at cause; however, far too many of us live a large portion of our lives at effect - responding to the whims, desires or emotional states of others.
Help Your Way to More Sales
People buy because they want something they don’t have, they want to avoid something, or they want to solve a problem. They’re looking for someone to help them. Can you be the exact person to provide that help?

The Power of Words
In the business world and in real life, the words you use matter. Words are powerful. They can inspire confidence or they can have the exact opposite effect - create a lack of confidence. Let me give you an example, using the current presidential campaign.
Evaluating the ‘Steve Jobs effect’
In a recent ChangeWave research firm survey, they inquired about the Steve Jobs “effect”? With his recent health disclosure and taking a leave of absence—amid speculation on whether Apple will stumble without him—ChangeWave asked consumers what effect it would have on their likelihood of buying Apple products if Jobs were to permanently step down as CEO
The Vacuum Effect!
The Vacuum Effect! It is interesting how similar situations appear as you go through life. I suppose when something happens once you become more aware of when it happens again. Anyway this month I had a couple of instances of what I will call “The Vacuum Effect”. This is where in companies or organisations you have a key employee leaving with a consequential effect on the rest of the business.

Career Growing Pains: Some Grow UP and Some Grow Old
Transitioning from where you are to where you need to go isn’t easy; it requires you to become connected to the cause and effect of your actions, and to own them by taking responsibility. To engage in something successfully, especially in a competition or fight, you must have the ability to take a punch and respond with a counter punch (meaningful reaction)-and remain standing. You aren’t engaged if you just take the punches, without bothering to move, change or get out the way. To think that you are engaged when you are making little effort while expecting big results, finding excuses for staying where you are, blaming someone else, or just being blind to the lesson of cause and effect-only makes you bitter instead of better.

Tale of Two Clients - Sales Training! :) versus Saaaales Training (:
Here's an interesting comparison for you. Two client companies are on the exact same sales development time line. (Same time line but separate from each other - they don't even know about each other) Both of their sales forces went through sales force evaluations at the exact same time. Both of their sales management teams were developed at the same time. Both of their sales organizations received sales infrastructure help (sales process, sales pipeline, metrics, sales recruiting process, etc).
Measuring your Marketing - Which bits work?
These days there are so many creative ways to market your products or services that it's easy to get caught up in trying all sorts of stuff and then never really know which activity gets you the best results. From websites and e-shots, to signs in the window and flyers, they will all have an effect (you hope) and it's time you knew how much of an effect so that you can spend your future budgets wisely.
Sanctity of Life, God and Religion
Many times, a prolife stance may turn into a discussion about God and religion. Unfortunately, imagery and Christianity tends to remind those standing outside those religious paradigms of their separateness; the exact opposite effect of fostering and understanding of unity and connected thinking.
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