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Lesson #5: Make Integrity an Integral Part of Your Company
“It is easy to be big in big things, in big moments, when everyone is watching,” noted Watson Jr. “Real character emerges in the way we meet our routine, everyday obligations. Really big people are, above everything, courteous, considerate, and generous, not just to some people, in some circumstances, but to everyone all the time. One of the reasons we are known as a great company is that we are known as a company made up of people like that.”
What approach should I take when cold calling?
I encourage people to cold-call by coming from a place of 'contribution' first; I call this approach 'buying-in'. In highly resistant sales executions, like cold-calling, you have to buy-in before you can successfully sell-in because the mass of cold-callers that have gone before you, have trained your customers to ignore you.
The People Business - Admitting Error is Not A Weakness, It's A Strength
Welcome to the people business! It’s a business where the ability to read and interpret mood and behaviour in others is paramount - a business where suddenly the technical knowledge and executions that got you there somehow don’t matter quite so much. People are not going to follow you unless they sense you are real. They’re not going to believe in you unless you earn their trust – and they’re not going to trust you unless you always tell the truth and admit when you’re wrong. To admit a mistake is not a weakness – it’s a strength!

Other executions Related Articles

The People Business - Admitting Error is Not A Weakness, It's A Strength
Welcome to the people business! It’s a business where the ability to read and interpret mood and behaviour in others is paramount - a business where suddenly the technical knowledge and executions that got you there somehow don’t matter quite so much. People are not going to follow you unless they sense you are real. They’re not going to believe in you unless you earn their trust – and they’re not going to trust you unless you always tell the truth and admit when you’re wrong. To admit a mistake is not a weakness – it’s a strength!
What approach should I take when cold calling?
I encourage people to cold-call by coming from a place of 'contribution' first; I call this approach 'buying-in'. In highly resistant sales executions, like cold-calling, you have to buy-in before you can successfully sell-in because the mass of cold-callers that have gone before you, have trained your customers to ignore you.
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