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How To Wear Your Sales Message
At a recent conference session I spoke at, an exhibitor came up to me after my presentation and asked a great question: “How can I start a sales conversation with people without being obnoxious?”.

Other exhibitor hall Related Articles

Focusing on the Wrong Thing
I saw the post A Thousand Hall Monitors from Yahoo this morning and immediately thought "why is YPN focusing on the wrong thing?"

Making an Exhibition of Yourself - Getting the most from business and trade shows
From 'Grow your own Business' to 'The Franchise Show'; from 'Ideal Business Show' to 'E Commerce 08', there are a wealth of business exhibitions to choose from. I recently attended the Business StartUp Show in London and its success was clear to see. The exhibition hall was buzzing all day, some of the bigger stands had swarms of people around them and queues for the business seminars snaked around the hall. Among all of the activity there were some wonderful examples of how to, and how not to, network at an exhibition. Events like this are, naturally, great ground for networking. Whether you are an exhibitor or a visitor, it's an opportunity to grasp with both hands. Here are some of my top tips for networking, both as a visitor to a business exhibition, and as an exhibitor based on what I observed on the day:

How To Wear Your Sales Message
At a recent conference session I spoke at, an exhibitor came up to me after my presentation and asked a great question: “How can I start a sales conversation with people without being obnoxious?”.
Making His Golden Greeting: Joyce Hall is Born
Whether it is your birthday, bah mitzvah or anniversary, we all know the feeling we get when someone gives us a greeting card. For Hallmark founder Joyce C. Hall, creating that feeling was his life’s work. A high school dropout from humble origins, Hall worked hard to not only create a business for himself, but to revolutionize an industry.

Lesson #2: High Hopes Help Hold You Up
Hall was 16 years old when he came up with the idea of starting the Norfolk Post Card Company. He was ambitious to say the least. At the time, the market for imported postcards was limited, which would have made his business venture difficult for even the most seasoned of entrepreneurs. Still Hall, a high school dropout with no business experience under his belt, believed whole-heartedly in his idea.
Lesson #3: Listen to Your Gut Feeling of Gold
Maybe it was smarts, or maybe it was pure stubbornness, but when Hall set his mind on doing something, he followed through. And, much to the chagrin of those who invariably advised him against it, it in turn invariable worked.

Leaving His Mark: How Hall Manufactured Success
"All I was trying to do was make a living," Hall once said. "In those days, if you didn't work, you didn't eat. And I like to eat."
Joyce Hall Quotes
Joyce Hall Quotes
Sales Tips for Trade Shows and Major Accounts
The exhibitor and visitor attendance is more good news relative to confidence, spending and outlook in the business sector. The bad news is that the exhibitors were clueless as to how to get people to stop at their booths and engage.
High- and Low-Context Cultures and Power Distances
Literature provides argument that cross-cultural communication is a complex matter. Edward Hall argued much of the human communication is non-verbal and always follows cultural and contextual patterns (Katz, 2006). Hall further argues that there are two key concepts: High-Context v Low-Context and Polychronic v Monochronic (Babel, n.d.).

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