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Lesson #4: Give People More Than Their Money’s Worth
Much like the hoaxes for which he became famous, so too was the widely held belief that Barnum was the first to ever say, “There’s a sucker born every minute.”. He never did say those words. In fact, quite the opposite was true. More than any of his competitors, Barnum believed in giving his customers more their money’s worth. It was for this reason that people stayed loyal to him, keeping his business afloat when others were sinking around him.

What is in a Franchise UFOC
There are 4 parts to a Uniform Franchise Offering Circular. We list them here, along with some things to keep in mind for each section.
Organizational Culture Employee Survey
This article contains an excellent and proven set of sixty-eight survey questions to evaluate the culture of virtually any type of organization - profit or non-profit. Culture does count and this survey can help you benchmark your organization.

Other exhibits Related Articles

HOW TO CONDUCT, GET THE MOST FROM SHOWS AND EXHIBITS
A step-by-step program how to maximize your return on investment with trade shows and exhibits
Follow the Leader
We've been told for years that the best way to learn something is by example. That is why we are taught by teachers, use computer tutorials, and follow examples and exhibits in books. But what about in day to day life? Are there people that you can follow that intuitively know exactly what your needs and wishes are, so that you can copy their actions and/or solicit their advice? If I had to guess, I'd say not. So how does one go about finding someone to learn from? Go look in the mirror. You can achieve the things that you desire most in life, by following your own lead. There is a three step process: Be-ing, Do-ing, and Hav-ing.

Trust: Walking the Talk
If attracting and keeping talented and qualified employees is a goal, how your organization exhibits trust and trustworthy behavior is critical. As a team core value, trust in self, team members, leaders and the organization is difficult to acquire, and if abused, harder to salvage. Learn what behaviors build trust and what behaviors predictably damage trust and all important relationships.
Anger - the Hidden 'Gotcha' of Midlife
The infamous midlife crisis exhibits a confusing tangle of emotions. At its core, the central feeling is anger. Until that's resolved, you're most likely going to stay stuck.
Rectification Of Accounting Errors
Every businessman is interested in finding out the true profit and correct financial position of his business at the close of the trading period. The effort of the accountant is to prepare the final accounts in such a fashion which exhibits true picture of the business. Accounts are considered to be authentic proof of true financial position of a concern. But in spite of best efforts there are certain transactions which are omitted to be recorded or entered wrongly in the books. Such errors affect the final accounts. An accountant should, therefore, try to locate such errors and rectify them before the preparation of final accounts.
Entrepreneurship Part 1
The entrepreneur is the key person to the successful development of any business. He/she is the person who perceives the market opportunity and then has the motivation, drive and ability to mobilise him/herself to meet the requirements. Innovative skills – Not an “inventor” in the traditional sense but one who is able to carve out a new niche in the market place, often invisible to others.Professional risk-taker. To succeed means taking measured risks. Often the successful entrepreneur exhibits a step-by-step approach to risk-taking, at each stage exposing him/herself to only a limited, measured amount of personal risk and moving from one stage to the next.
Team Marketing: The Right Approach
Marketing/PR consultants will take one of two approaches in working with their clients. One approach is to treat a client as a client where they offer work and advice and have no vested interest in the outcome. The other approach is when the consultant makes him/herself part of the marketing team so there may not be a financial or equity interest in the client’s business, but as part of a team the consultant exhibits more of an interest to achieve success. I suggest the latter approach.

E-Mailing the Franchise Disclosure Document to Prospective Franchisees
Under the FTC Franchise Rule,a franchisor can deliver the Franchise Disclosure Document (“FDD”) electronically by e-mailing the FDD in a pdf form or mailing a FDD copied on to a CD-ROM to a prospective franchisee. The first personal meeting requirement has been eliminated. The prospective franchisee must have the FDD and Exhibits at least 14 calendar days before the franchisee signs any agreement with the franchisor or gives the franchisor any money. Electronic delivery of the FDD disclosure will save the franchisor substantial time and money as the cost of copying and mailing a Franchise Disclosure Document and Exhibits, let alone personnel cost, really adds up. The FTC estimates that the cost to copy and mail a disclosure document is about $35.00 each. The states having franchise registr
Discover Your Level of Narcissism
The ego wounded self in all of us exhibits some degree of narcissism. Discovering where you fall on this continuum can lead to deeper learning and healing.
Inflatables Give 3 Powerful Advantages to Mobile Marketing Tours
If you’ve participated in mobile marketing tours for very long, you’ve seen what it takes logistically to be successful. Booths or exhibits that are all two-dimensional and the same height become invisible once the room fills with a crowd of attendees. Stagnant displays of pictures or ordinary signage fade into the background in a sea of exhibits that only offer static imagery. When you stand apart from the crowd, you open the door for floods of prospects
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