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Lesson #1: Succeed Through Innovation Not Exploitation
American Apparel is about much more than clothes or at least Charney hopes so. In creating the company of his dreams, Charney wanted to make sure that it stood for something, that it was selling a message along with its products. That message is that a company does not have to be exploitive in order to turn a profit.

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Lesson #1: Succeed Through Innovation Not Exploitation
American Apparel is about much more than clothes or at least Charney hopes so. In creating the company of his dreams, Charney wanted to make sure that it stood for something, that it was selling a message along with its products. That message is that a company does not have to be exploitive in order to turn a profit.

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