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Travel Savvy: BagFinder (Luggage tags) & HandleWraps
These luggage tags are products that really work, helping your same-as-everyone-else's luggage really "stand out in the crowd."

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The Shocking Truth about your Image - Four bizarre reasons customers may not like you
We are surrounded by a popular culture that embraces freedom of expression. Ironically, in the business world, freedom of expression is the last thing customers want when dealing with front line employees. The result is employees are inadvertently offending customers and turning away business without realizing what they're doing wrong. "The Shocking Truth about your Image" reveals four of the most common blunders and what to do to prevent them.

What Does Common Law Mean
Often times we hear the expression "Common Law" in reference to a type of law that will apply to regulate an issue or resolve a dispute. What does this expression mean?

The PR Doctor’s Prescription of Strategic Actions For A Healthy and Strong Pitch To The Media
The news media is literally inundated with pitches for media coverage every day. Unfortunately a very large percentage, some say as high as ninety (90) percent are useless form letters and from people who have done absolutely no research about the media where they have sent their pitch. Media pitches that are done with a lack of media-savvy are real irritants and can really greatly diminish your chances of getting the media attention you want. However, there are proven professional ways to improve your chances with the media by being strategic in your pitches to the media. So what are the strategic actions you can take to improve your “pitches” to the media? The PR Doctor offers the following prescription for a healthy and strong pitch to the media.

COPYRIGHT LAW INDIA
Copyright law provides for protection of original works of authorship including literary, dramatic, musical, artistic, cinematographic, photographic and sound recording works. Copyright protects the expression of ideas in a tangible form. Protection starts as soon as an idea is expressed on a tangible form. Tangible form includes anything that can be touched and perceived. Expression on electronic media is considered to be a tangible form of expression.

Does Spirituality enhance the work environment?
Is there a place for spirituality in the work environment? And above all what exactly do we mean by spirituality? I have always felt a bit self-conscious about using the word myself and after researching those questions I would now define spirituality as being an expression of life enhancing values that are anchored somewhere in all human beings. What is spirituality for you? Does it find expression in the way you work?

How to Launch a Targeted PR Campaign
Media begets media; that’s the name of the game.  So if you’re stuck focusing strictly on the media home runs, rethink your strategy.  Don’t limit your pitches to the national media outlets; there’s a huge media world out there.  Broaden your approach.  Broaden the media bull’s-eye you’re targeting.

Is Old Media Relevant?
Is Old Media still relevant in today’s social media world in terms of getting publicity that helps you make sales? You bet. While it is great to get mentioned on blogs and social media sites, Old Media or Mainstream Media is still the place to be to get results. Here are 5 reasons to include Old Media in your publicity and marketing campaigns:

Copywriting Is Essential For Multilevel Marketing Success
The language that you employ play a main role inside your network advertising success. I'm certain that you've heard that old expression, "Time is cash." I'd update that expression to express, "The time which you agree to your words is cash.

The Multidimensional PR Approach
Whereas traditional media is still as important as ever, you can now utilize it in a variety of ways. For example, as opposed to focusing solely on traditional media, you can target some specific media outlets and use those validating mainstream media hits to enhance your online media campaign.

Social Media and PR Firms: The Cost of Expertise
Developing a strategic social media program that will build a business involves costs and expertise. Social media is typically deemed as “earned” media, but that’s a long-term goal. Managing a social media program is time intensive and can be expensive; there are lots of hard costs involved. Social media encompasses creative, media, technology and public relations. Most all PR agencies are deep-seated in social media. Will they take completely take over the discipline? There are few true full-service social media firms, and they have an advantage.

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