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How to use Search Engine Optimization in your PR Programs
The new tool for internet visibility is utilizing Search Engine Optimization. Learn how to use this in your PR program to increase internet traffic.
What The Job Requirements REALLY Mean
Exploring job posting requirements and how they are perceived be prospective employees.
A Series of Strategic PR Tips and Prescriptions, Part 2 From The PR Doctor
How healthy are your public relations efforts and your media relations? Do you have a prescribed plan to achieve healthy publicity for your organization year in and year out? Do you have preventative measures and cures for unhealthy media relations and media coverage for your organization? Do you complain that your organization never gets the media coverage you feel you deserve? Well, if you do not have a healthy relation with the media and you are faced with some real public relations challenges, “The PR Doctor” has a series of strategic PR tips and prescriptions to help. This article is the second in a three part series of a prescription to present those strategic PR tips. Here are the second 10 strategic PR tips in the 3-part series.

Other external communication Related Articles

Financing Corporate Growth in Ghana: The Role of the Stock Market
We examine how listed corporations in Ghana finance their growth and to what extent do they rely on external finance relative to internal finance. As companies expand through the acquisition of assets they have choices to make in how that growth is financed. Past earnings can be retained as a source of internal finance or be paid to shareholders as dividends. External sources of finance include both the issuance of new equity (external equity) and various debts instruments (external debt).
Public Sector Procurement Practice and the Principles of External Economies, Clustering and the Global Value Chain
Can the public sector effectively apply the principles of External Economies to its procurement practice? “External economies of scale (ES) occur outside of a firm, within an industry. Thus, when an industry’s scope of operations expands due to, for example, the creation of a better transportation network, resulting in a subsequent decrease in costs for a company working within that industry, external economies of scale are said to have been achieved. With external ES, all firms within the industry will benefit.” (What Are Economies of Scale? By Reem Heakal, January 2003)

Communicating Success: Shut Down the Gossip Factory and Get the Right Information to the Right People
Communication is key. If you ask employees to name an area that could be improved in their organization, they will always say there isn't enough communication. You can never communicate enough to employees. But what kind of information do they need? How do you communicate that information in the best way? How do you improve communication to prevent gossip and small problems from transforming into morale-crushing nightmares? In this article, we discuss the importance of effective communication.

The Art of Communication
"Effective communication needs to be built around this simple foundation and realisation: communication is a dialogue, not a monologue. In fact, communication is more concerned with a dual listening process." Dr. Heinz Goldmann
Managing Communication in the Office
Are you overwhelmed with all the communication demands in your office? Do you feel like you have too many tools that were suppose to make communication easier yet it seems to be harder than ever? Increase your productivity by understanding your communication needs and leveraging equipment to meet those needs.

E-Mail Tip #27 - Keep an Open Mind
If we prejudge the notes we read, it will reduce the effectiveness of communication. We need to approach all communication from a posture as neutral as possible. This is especially true with e-mail communication. This article gives some examples why this is the case.

THE NEW CONSUMER’S COURT : CREATIVE COMMUNICATION IN THE 21ST CENTURY :
For many companies, managing a communication crisis is to have good communication. However, we must not confuse crisis management and crisis communication. A crisis is not similarly managed like communication as the communication does not manage a business. However, communication is certainly the best way to deal with a crisis.

Communication Theory
Communication has been evolvong over the years. From the most primitive methods to where communication is today, the study of the changes throughout time have opened a discipline known as Communication Theory.

Effective Communication at Work
This article explores the role effective communication plays in the workplace. It encourages the reader to think about firstly what they emanate when communicating and secondly the impact they are having. Attention is given to the clues our body language gives off when we are feeling respected, valued and an important part of the workplace. Conversely it also examines how people can 'be left' feeling when communication is poorly conducted and undermining in nature. Ideas are then given for managing personal styles of communication in the workplace, as well as methods addressed for improving our own interactions with both internal and external clients. This is well worth reading if you are managing people or leading an organisation.

When The Leader Speaks...
When great leaders speak, things happen! People become engaged. Teams gel. Customers are served. Problems are solved and products are invented. Such is the power of a leader’s communication. So important is communication that it is difficult to find a leadership text that does not devote a significant portion of its pages to the topic. Unfortunately, most such works present communication as simply another important leadership competency up there with project management and strategic thinking. Communication is not a leadership competency; it is your leadership. Leadership and communication are synonymous; virtually all of one’s leadership is manifest through communication. As James C. Humes wrote: “Every time you speak, you are auditioning for leadership.”

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