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Reach Your Reader: How to Make Your Letters a Success
Letters—and even e-mails—are person-to-person communications; they are usually written by one person and read by one person. They have the power to win you’re your reader like no other marketing material can. However, there is no such thing as a routine letter. As soon as you start to regard external correspondence as just a task that needs to get done, your letters may lose their personal touch and competitive edge.

Other external correspondence Related Articles

Financing Corporate Growth in Ghana: The Role of the Stock Market
We examine how listed corporations in Ghana finance their growth and to what extent do they rely on external finance relative to internal finance. As companies expand through the acquisition of assets they have choices to make in how that growth is financed. Past earnings can be retained as a source of internal finance or be paid to shareholders as dividends. External sources of finance include both the issuance of new equity (external equity) and various debts instruments (external debt).
Public Sector Procurement Practice and the Principles of External Economies, Clustering and the Global Value Chain
Can the public sector effectively apply the principles of External Economies to its procurement practice? “External economies of scale (ES) occur outside of a firm, within an industry. Thus, when an industry’s scope of operations expands due to, for example, the creation of a better transportation network, resulting in a subsequent decrease in costs for a company working within that industry, external economies of scale are said to have been achieved. With external ES, all firms within the industry will benefit.” (What Are Economies of Scale? By Reem Heakal, January 2003)

Dangerous Supply Chain Myths (Part 4)
Segment 4 – Internal & External Collaboration: A Desire versus Skill! Internal & External Collaboration In order to extract the significant gains that collaboration can bring, companies will need to enable best-practice multi-lateral collaboration between supply partners, achieve integrated product development, and employ “customer of choice” positioning.

Reach Your Reader: How to Make Your Letters a Success
Letters—and even e-mails—are person-to-person communications; they are usually written by one person and read by one person. They have the power to win you’re your reader like no other marketing material can. However, there is no such thing as a routine letter. As soon as you start to regard external correspondence as just a task that needs to get done, your letters may lose their personal touch and competitive edge.
Internal Customer Relationship Management
CRM is not just about maintaining databases, touching your external customers every so often, remembering their names, and upselling. It is so much more than that, and begins within the walls of your organization. If your internal CRM strateges are not up to snuff, chances are that your relationships with your external customers will suffer as a direct result. Learn how to enhance your internal customer service delivery plan so that the bottom line of your company stays healthy.
Facilitating Quick Mailings
Much of your business correspondence can be prepared for mailing much more quickly.
Design of a Basic Drip Marketing Program
With a Drip system you can send series of correspondence walking them through the marketing funnel, addressing questions and promoting the benefits of your offering. You can also...
What Are Your Words Worth
Word choice can change the perception and value of your business communications. Each piece of correspondence, promotional, marketing and advertising material your company produces is an investment in your success. Are you investing wisely?
How to Make Your Custom Envelopes Look More Charming?
Custom envelopes are much more successful if their shape, size, color, graphics and content is in complete alignment with the objectives of correspondence.
The pros (and a few cons) of hiring independent business auditors
Professional auditors take confidentiality seriously, and help to ensure that proper agreements are in place both internally and externally as part of the audit process. While it may take a little time for the external auditor to get up to speed on your company, it is that very process, as the objective external auditor learns the workings of your business, that enables the auditor to see opportunities, risks, and solutions that may not be as easily viewed by people closer to your company.
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