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Is PR All About Image NO
Managers: a gentle reminder that your external audiences hold in their hands more than a hollow image of your business == through their patronage and support, they can impact the actual success of your enterprise.
Creating A Business Image That Counts
Your business image can be physical or conceptual - both are important. It is how you are seen and how people (customers and suppliers) think of you, that will set your image. Have you thought about what you want your image to be and what you have to do to ensure it happens?
An Introduction To Search Engine Optimization And Web Design
Summary: This article focuses on the issues of keywords, domain names, anchor tags, headings, meta tags, title tags, alt tags, image names, site maps, robots.txt, keyword spamming or stuffing, and web content development. This page does not talk about how to establish external links. Keywords: search engine optimization, SEO, webpage design, choosing keywords, anchor tags, headings, meta tags, title tags, alt tags, image names, site maps, robots.txt, keyword spamming or stuffing, web content development

Financing Corporate Growth in Ghana: The Role of the Stock Market
We examine how listed corporations in Ghana finance their growth and to what extent do they rely on external finance relative to internal finance. As companies expand through the acquisition of assets they have choices to make in how that growth is financed. Past earnings can be retained as a source of internal finance or be paid to shareholders as dividends. External sources of finance include both the issuance of new equity (external equity) and various debts instruments (external debt).
Public Sector Procurement Practice and the Principles of External Economies, Clustering and the Global Value Chain
Can the public sector effectively apply the principles of External Economies to its procurement practice? “External economies of scale (ES) occur outside of a firm, within an industry. Thus, when an industry’s scope of operations expands due to, for example, the creation of a better transportation network, resulting in a subsequent decrease in costs for a company working within that industry, external economies of scale are said to have been achieved. With external ES, all firms within the industry will benefit.” (What Are Economies of Scale? By Reem Heakal, January 2003)

Creating Your PR Image to Bring Your Dreams to Reality
It’s important to define your image. Approach your business as though you were a prospective client. An effective image does not just happen; it has to be worked at.
What Your Image Really Says About You
We all have an image, whether we design it consciously or not. How we look and feel about ourselves is heavily influenced by our childhood experiences and our self-image as an adult.

How to Be a Source of Inspiration
To be a source of inspiration for others we must reflect a confident and positive image, but how we view ourselves colours the image we project.
Image Versus Identity
The image of a company can be purchased and crafted much like an illusion that a stage magician performs. The identity of a company is the real version of what customers see and experience when patronizing a company. Huge difference. It is quite possible and often likely that companies that have paid for an image have quite a different identity. Grassroots marketing people like your's truly discover and bring out the true identity of the businesses we represent. Here's a quick example; an area has an Avis Rental Car location which has an image of "We're number two, so we try harder." But also in the area is Joe's Rental Cars, a local guy who serves free hot dogs and always has cars in stock. The first has an image, the second has an identity. Image is fleeting and expensive, identity keeps customers talking and coming back.

Living Inside Two Boxes-The power of Self-Image
Self-Image, how we view ourselves, is the gateway to superior performance. Our Self-Image will not allow us to achieve anything beyond what we believe we can. As Earl Nightingale once said, "We become what we think about."
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