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Fear of Authenticity
Since the earliest days of human culture some have sought to control the minds of others. Methods have progressed, but the objective remains the same - obedience and conformity.

Do You Know Who Your Target Audience Is?
It is surprising how many businesses are just advertising to all and sundry. They don't even realize how many resources they are wasting by adopting this approach. When the concept of Target Audience is mentioned to them they reply "everyone is my target audience - right" - Wrong. Marketing is more effective when you put the message exactly in front of the people who are ready, willing and able to buy your product/service at that moment.

Other extreme examples Related Articles

Extreme Self Care
EXTREME is not a term usually connected to self-care. Self-care usually portrays a picture of gentleness, kindness, loving self or being nurturing. People don’t consider it necessary to take extreme action when it comes to self-care. Why?
The emerging marketing choice: fame or respect
Branding today is increasingly extreme, requiring companies to make extreme choices. One of those is the decision to think huge or small. For marketers, that means making a deliberate choice to pursue one of two outcomes: fame or respect. The former is epitomised by the scale-driven strategies of the major global brands; the latter is a more subtle affair, but one that is gaining traction with customers with every passing day.

II. How Can MicroFinance Succeed In Africa?
African microfinance is as diverse as the continent itself. An array of approaches have been used, ranging from traditional group-based systems, to specialised lending by banks and funded by international nongovernmental organisations (NGO) financial intermediaries. Consequently, examples of African microfinance offer an array of lessons of what works and doesn’t work. Drawing from these lessons, and those from non-African examples, OSCAL developed a Microfinance model based on four principles:
Poverty Measurements and Relevance of Micro-credit
Some recent studies on poverty have attempted to put forth terms and classifications of the very poor in a way that will allow the reader to imagine the extreme helplessness, and a state of extreme destitute amongst the people under discussion.
Private Chinese Direct Investment in Africa: Some Examples
The examples below are based on Naidu (2007) and a Chinese government website (http://preview.english.mofcom.gov.cn). The examples are by no means comprehensive; nor are they necessarily consistent with official statistics. Nevertheless, they suggest the scope and scale of private Chinese investment in Africa.
Energy Efficient Windows and Insulation
“A well designed passive home with energy efficient windows requires no heating or cooling except in the most extreme climates. Even in extreme climates, it is possible to design a Zero Energy - Zero Bills house at little additional cost.” ‘Your Home´ Technical Guide, a publication to inform homeowners of the advantages of energy efficient design. Often people ask me “what is the best type of heater to have installed?” my answer is...
How to Find the Compelling Reasons Behind Seth Godin's Intangibles
Seth Godin's recent column on Intangibles was great. As a matter of fact, I haven't disagreed in more than two years with anything he has written about selling. Today he provided many examples - great examples - of how your intangibles create value. This article explains how your salespeople can uncover these - and other - reasons why prospects would pay more to do business with you.
Business Plan Examples
There are lots of business plan examples on the internet available for download. Some of these plans are easy to follow while others can be a little complicated. We will look at the advantages and disadvantages of using business plan examples available to the entrepreneur online and maybe help you make a choice that would be best for you. The average business plan will have the same key elements. This is important for consistency sake. Think about it from an investor's standpoint; they see many business plans and having the same format, more or less, will save them a lot of time, effort and more than a few questions. These are busy people and will not think twice about rejecting your proposal based on a business plan that does not meet the basic requirements. That is to say, the following

GREEN BUSINESS, GREENBACKS and GREEN GRASS are FINANCIALLY SECURE
Pia Lord writes a new series for women(and men) to clarify financial security, areas to plan for, extreme budgeting, extreme restraint and savings. Now more than ever women are needing to save money and be critically aware of their own need for future financial security. Just to maintain a particular type of lifestyle requires a determined amount of money. It is vital to know what that is long before retirement or forced retirement comes around.
Zero Tolerance Means Zero Leadership
We have all heard the horror stories regarding zero tolerance policies in the past. Stories about a teenager being expelled for having a Tylenol in her purse or a five year old removed from the classroom for bringing a toy gun to school are recent examples that have generated buzz in the press. Most of us laugh at the ridiculousness of such examples and consider them to be the exception rather than the rule for today's society. Why do such policies exist and what purpose do these extreme measures provide the organization? Do such extreme positions provide any benefit? How does such a policy reflect on the leadership within these organizations? And finally, what might be the cost for an organization that must act upon the violation of such a policy?

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