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King of the Online Jungle: The Early Years of Jeff Bezos
When McKenzie Tuttle walked down the aisle to say “I do” to her husband-to-be Jeff Bezos, she thought she was marrying into a secure future. At the time, Bezos was in his 30s and serving as Vice President of an investment firm in New York City. It was a job he liked – and one that paid well – but Bezos couldn’t shake this crazy idea from his head; he wanted “to create the world’s most customer-centric company, the place where you can find and buy anything you want online.” That stable life McKenzie once had was almost immediately turned upside down when Bezos decided to launch Amazon.com. As fate would have it, Bezos’ small garage startup would go on to become one of the leading e-commerce sites in the world, with revenues exceeding $8 billion.
Fanciful Trademarks
The strength of a particular trademark is gauged according to the Distinctiveness & Descriptiveness Continuum. On the very left of that continuum are fanciful marks, which arguably are the strongest sort of marks to file. Filing these types of marks increase the likelihood of trademark registration (provided, of course, that the mark is legally available).
Asset Allocations Insufficient In The New Economy
Last week I wrote about some stocks to keep your eye on in what is now becoming known as the “New Economy”. Whether or not you agree with the direction and steps that the government is taking is immaterial at this point, what is of the utmost importance is that you position yourself and your portfolio correctly

Do you manage your Finances like GM or Exxon?
Veteran Financial Planner goes through corporate business models and how they apply to individuals.

The Best of Times...The Worst of Times?
Today is March 12, 2009. I am identifying this day so you can get a perspective of where we are in the world. I don’t know about you but I am getting a little tired of what the media is exposing us to. Every statement seems to start with “during these tough times”, even commercials are getting on board with the negative jargon. Every statistic is peppered with “the worst since”, “highest since”, or “lowest since”. I question the mechanism for such quotes and who really cares? Even the weather has become “severe” weather with it’s corresponding lowest or highest recorded stats. I may regret saying this but I’m ready to hear more about Iraq, that has been pushed to the back page.

When Brands and Technology Collide - Understanding the Fusion Factor
When we think of examples of great creativity at work in business, whether it be a hot new product, new service model, or new type of business altogether, we often sit back and wonder, how did they do it? In many instances, it was a case of identifying a common problem and coming up with a practical solution.

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In Business, You're Either A Necessary Evil Or You're Not Necessary At All
What are two things that Martha Stewart, Walmart and Exxon have in common? 1. They've all been caught doing highly unethical business acts that were borderline despicable and in some cases found to be illegal. 2. They continue to do huge volumes of business. From 2009 to 2011 Walmart made a profit of $6,000,000,000.
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