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A Big Fat Issue
The whole "fat" issue is almost a trillion dollar industry. One pound of fat means so many things, to so many people. For some a fleeting thought, to others a cause for suicide. The actual fat itself is not the problem, but the reality to ourselves of what it makes us feel; reality like beauty is in the eye of the beholder

Are E newsletters dead?
If you’re a business owner on a Shoestring budget, no doubt you have either seriously considered or currently use email marketing as one of the strategies in your business to generate sales and increase your brand awareness. In the Next Marketing business, I write a regular e newsletter and also use email-marketing campaigns to promote events. I have found these to be a successful and highly cost effective marketing tool in my business, however, given that most companies have some type of email marketing program, is it too late to start a program now?

Art is what we call...
the thing an artist does.

What's a Domain Name Really Worth?
Discover some of the key criteria that make a domain name more valuable than others.

Other eye of the beholder Related Articles

Winning New Clients: Move from One Industry to Another
At the moment, your most compelling story may be relevant to only one sector or application. You risk diluting the impact of your story by watering it down to a generic benefit like cost containment. Often an industry perceives its challenges as unique to their particular circumstances. You may see your relevance more broadly, but remember, relevance is in the eye of the beholder

Moving up the Value Chain
As consultants, our rewards and reputations are rooted in the value we bring. But value is always a perception; like beauty it exists in the eye of the beholder.

Competence Is In The Eye Of The Beholder
You’ve heard the old phrase, beauty is the eye of the beholder. Yesterday I got a reminder that competence, and other business success factors, are also determined by the customer. I got a great referral from my friend, Rick. I’ve known him for years and I think the world of the work he does. We share clients fairly frequently so I wasn’t surprised to get a call from one of his clients, asking to work with me.

A Big Fat Issue
The whole "fat" issue is almost a trillion dollar industry. One pound of fat means so many things, to so many people. For some a fleeting thought, to others a cause for suicide. The actual fat itself is not the problem, but the reality to ourselves of what it makes us feel; reality like beauty is in the eye of the beholder

Personal Recognition and Appreciation is an Inside Job
Like improvement efforts, effective reward and recognition is an integrated process, not a bolt-on program. Since you can't make your team or organization into something different than you, it has to start with you. Whose needs are your recognition and reward systems designed to serve? What are the goals? Are they to manipulate, control, and "motivate?" Or do they build an atmosphere of helpfulness, appreciation, and high energy? How do you know? As with beauty, quality, or customer service, reward and recognition are in the eyes of the beholder.

Recognition Do's and Don'ts to Inspire and Energize
Like improvement efforts, effective reward and recognition is an integrated process, not a bolt-on program. Since you can't make your team or organization into something different than you, it has to start with you. Whose needs are your recognition and reward systems designed to serve? What are the goals? Are they to manipulate, control, and "motivate?" Or do they build an atmosphere of helpfulness, appreciation, and high energy? How do you know? As with beauty, quality, or customer service, reward and recognition are in the eyes of the beholder.

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