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Lesson #1: Creative Brilliance is the Bridge to Success
“It takes a big idea to attract the attention of consumers and get them to buy your product,” wrote Ogilvy. “Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.” Ogilvy was an advertising executive who praised the virtues of creativity; if an ad didn’t sell, it was because it wasn’t creative. His years of experience taught him that people were not going to buy a product if the ad was boring; only interest and curiosity would entice people to buy.

Other eye patch Related Articles

Golden Rules for Crisis Management
All too often people don't think about what to do in the event of a crisis until it's too late. Then it becomes a patch up exercise at best. We’re constantly encouraging our clients to put a crisis management plan in place … just in case. A variety of issues need to be considered and it’s far better to do so in anticipation rather than during a crisis.
5 Skills For Patching Broken Trust
The best way to patch broken trust is to reduce fear and restore employees' confidence in the reliability, integrity and fairness of leaders and the organization. This article reviews five skills that serve leaders when diffusing employee distrust to mobilize productivity.

The Brand Provides The Key ... or You Have What It Takes!
I have a gardening background, both from spending years as the Brand Manager for Miracle-Gro and from my master gardener mother, who continues to teach me all about how to coax loveliness from a bare patch of earth. She was talking about tomatoes, and it reminded me of a very important personal branding lesson.
How to stop money drains: 4 Step Formula
Learn how to locate and patch up your business’ money leaks. Make the most of this possibly touchy situation to invite an increased flow of money into your business.

Inspirational Leaders Know How To Focus
It happens to all of us. No one can stay completely focused, with intensity, all the time. But when you find yourself in a bad patch, when nothing seems to be working in your job or your business, think about renewing your focus....
Hitting the Sweet Spot
Anyone who’s ever played golf knows about the ‘sweet spot’. It’s that favoured spot on the clubface – hit the sweet spot and it feels good, you’re in control of the ball and that birdie is yours for the taking. If you don’t hit that spot, it doesn’t feel right, you spend your time hacking in the rough and before you know it you’re in a bad patch.
Reflections of a Lone Sales Wolf
How time flies. I remember back in the mid 1970's when professional selling was easy and a whole lot of fun. We were Lone Wolfs back then. We controlled everything, we were professionals, we owned a patch of dirt. All we had to do to maintain ownership was to produce sales. We had our tools, a company car, trunk files, brochures, samples and a calendar/card file. As time passed, some of us even got car phones. Sure, we did call reports and had sales meetings, but make no mistake, we were pros. We owned that patch of dirt and most of the customers who were on it. If we chose to leave for greener pastures, most of our customers went with us. We had respect. Everything focused on relationships. I mentioned how I even remember my first sales training seminar, "Needs Satisfaction Selling." I was a rookie and having the time of my life.

Sales Management --Unmask the Confusion of Territory Account Assignment
When I carried a bag, sales territories were defined geographically. Of course, that was in the old days. My daughter calls it the days of Black & White Television. In reality, color television came out when I was still only seven years old. But in the days when I was a field sales rep, the 70’s & 80’s, a sales person got a chunk of geography and you were told this is your patch of dirt. You go out and you farm the territory and you build the business. However, for the most part, if you are going to grow your territory it has to grow by taking market share from the competition. Territories today need to go from being geographically defined to being key account assignment defined. So, in other words, when you use the term, ‘territory’ today, you’re not referring to a patch of dirt.

The Scar Never Really Goes Away
As a human being, you tend to let other people down from time to time. Sometimes it is an innocent misunderstanding, and sometimes the cause is more complex. Regardless, we normally try to patch things up and move on. The dilemma is that damaged relationships are like scars that never fully go away. The skin is intact, but the prior damage is always evident.
So-called Social Media Experts Who Suck!
Social Media experts are doing more harm than good in the business world, by not doing an adequate job of helping clients to understand what does and does not work, and supporting them through using Social Media. Add to this, the fact that ad agencies and web design firms are trying to protect their patch, and may see some of the 'free' elements of Social Media as a threat to their chargeable dollars and so undervalue the effectiveness of SM, or try to do a so-so job just to get the basics sorted, without really working to a strategy.

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