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Lesson #3: Create the Illusion
Until 1985, what was known about Lauder’s life was limited largely to what she decided to reveal. She had created an image of herself as the Cosmetics Queen whose eternal youth, beauty and class could not risk being marred by the reality of her somewhat plain upbringing. In 1985, that all changed when Lauder learned of the soon-to-be published unauthorized story of her life and she was prompted to write her own biography. But, even with the release of Estee: A Success Story, little was in fact exposed to help break down the myth of the larger than life Lauder.

Make Sales the Culture of Your Company
Jim shared many entertaining, insightful personal stories of success and failure, including the lessons he took away and how he continues to apply them today. One of my favorite stories was about the day he decided to raise his prices and was convinced that his potential customer would never pay $350,000, for a project he would have sold at $199,000 just one week earlier.

Other fabulous story Related Articles

telling stories the brand connection
Today, we're interested in stories, and not particularly interested in facts. Every story needs facts, of course, but they are secondary. The facts are there just to provide some ballast for the story. There are always so many facts that don't fit into the story, and insofar as they don't fit, depending on our commitment to the story, we have a tendency to disregard them. Every good story has some connection to the truth of our experience, but the story's the thing.

Resist the Interpretation Addiction
Sometimes we adopt a story and unknowingly our emotions get swept up in it. And 99% of the time we don’t really question or inquire into the story we create. We treat our story as what actually happened. The problem, of course, is that the story influences, in part, the action you take in subsequent events. This article is about identifying the stories you may have created, working around them and managing them.

Hey - Are Your Sales And Marketing Materials Fridge Worthy?
When my friends come over to my house, the first place they head to is the fridge. And nooooo - it isn't for the food either! (although I AM a fabulous cook) They are STARING at all the cool quotes, cards, offers and important things or people that I want to remember and have in my radar. All attached with a fabulous magnet of course. (REALLY - it's a position of honor!) And people LOVE looking at it! I often advise my clients that ANY sales and marketing materials they're creating had better be FRIDGE WORTHY. (or puh-lease - DON'T show them to me)

The Most Important PR Secret
What most entrepreneurs and companies don't understand is that often the main job of the PR firm is to find the right story. It's often not the obvious story that works, because that's the same angle that the competition will be pitching. Without the right story and tone, you have a weak campaign, at best. Finding the right story, that's what it all comes down to.
Are YouTapping Into THE POWER OF PLAN B?
Keep your mind open. Take notes. And you'll see how quickly other fabulous options will be given to you. I think Plan B actually means BETTER because we're forced to be creative in unusual ways. (and of course you can return the favor to these 5 fabulous people that helped you out)

3 Secrets on Getting the Most Out of Attending Events
As someone who has attended more than her share of events with fabulous (and not-so-fabulous) results, let me share my 3 secrets to getting the most out of your attending events.

Make Your Story Add Value to Your Clients Bottom Line
The purpose of your story for a workplace audience is to improve the bottom line. Even in those employee appreciation programs where entertainment may seem the focus, there is an undeniable expectation of increased productivity after your story is heard. The question to ask yourself when using your story is: What is the point of the story and how does the story improve a client's bottom line?
Leadership Strategies Is it Normal To Be Abnormal?
Hey leaders, PAY ATTENTION! This is a great time of year to really take some private time and think about how you want your company and team to work together in the future. So I'd like to tell a personal story. We just had a fabulous holiday party at The Country Place, our retreat center in the Pocono Mountains of Pennsylvania. Now, we have owned this place for two decades and it is on 400 acres in the midst of nature with tons of trees and a spring fed small lake (or large pond).
How to Maximize Local PR
Whereas I’m a big believer in going national if you have a strong story, there is a lot to be said for regional and local PR coverage. If you have a personal story that has a local slant to it, use it. Maybe a story as to how you built your business, or a story about how your product, service or company helped transform the life of someone else who lives in the community. The media loves transformational stories, so offer them one with a strong local hook. Always give your pitch a local slant. Remember you’re drilling down, pitching narrow, not wide.
The Power Of Telling Your Story
Story telling is a basic part of being an entrepreneur. Every one of us has a unique story to tell, as an entrepreneur your story connects you to your audience and potential clients. The power of telling your story is an essential tool for every entrepreneur. Your own unique stories make you different than any one else. This difference is essential for you to share with others for them to know who you are, what you do and why you do it.
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