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Brand Positioning Sessions = Clarity
Brand positioning sessions are important steps in providing clarity when creating a Positioning Statement. The client is asked a number of questions about what they actually do, their ideal clients, how they find them, their goals, what makes them different. It reflects goals to strive for and is the bedrock of everything going forward – the website, all design and marketing tools. Lists of words that describe the client turn into a bunch of tag lines, present both the agency and client with several options and an opportunity to collaborate on their branding. Client and agency collaboration in branding sessions brings clarity to the client as to what their positioning statement should be and how to brand it.
Make "PERSONAL" the Centerpiece of Your Brand Position
I live in Arizona where everyone comes from somewhere else and in the summer no one opens there doors. Can you imagine how grateful we are for the communication technologies that our new world offers? But something very wrong has occurred and it may be threatening your business...
Five Things You Need to Know About Networking
Networking is one of the best business building strategies I have ever used. As a matter of fact, I built my business through networking, so I know that it works.
5 Simple Steps to Take Advantage in a Downturn Economy
If you are considering your business goals for the first time or seeking to gain a new outlook on your current business structure, think about these Five Simple Steps to Take Advantage in a Downturn Economy.
How Much Face-Time Does Your Website Need?
How much time does it take your website to deliver your marketing message? Assuming the site traffic you generate is the least bit interested in what you have to say, how much of what you're saying do they remember, or more to the point, how much do they need to remember?

Leverage Your Strengths Fire your Weakness
Now is the time for your New Year’s resolutions. We can easily rattle off the personal changes we will attempt to make for the new year. Things like, I’m going to exercise more, eat healthy, drink less, quit smoking, allow for more family time, make better use of my time, etc. Have you taken the time to set objectives or “resolutions” for your business? We are entering the age of efficiency. Banks and credit card companies are cutting off risky business, secondary finance companies are rethinking their business model, car manufacturers are cutting dealers and products, airlines are cutting routes, and on and on. What is your plan for 2009?
Life Balance: Take Back Your Time Today
This article shares 5 solid strategies to help you take back your time. Do you feel over-scheduled, over-worked, and overwhelmed? Does your daily life feel like a car race? Do you feel like you hardly ever have family dinner or any face time with your family? You are not alone. Americans are putting longer hours on the job every year. In fact, we're working more than medieval peasants did, and more than the citizens of any other industrial country. On average, Americans work nearly nine full weeks (350 hours) LONGER per year than our peers in Western Europe do. Many of us (including 37% of women earning less than $40,000 per year) get NO paid vacation at all. Is it any wonder that so many people are SO stressed out?
When It Comes To Marketing Your Business Think Creatively
If your business doesn’t stand out in today’s hyper-competitive market place there’s a good chance that you won’t be in business very long. There are countless others vying for the same slice of the pie that you are. There are dozens of competitors just up the road doing all they can to get the attention of your customers and take money out of your pockets. It’s called “marketing,” and some are probably doing a better job of it than you are and some probably worse.
little leadership: It's the Smallest Things That Make The Biggest Difference
With people, the little things are the big things. The next 'Big Idea' to improve your leadership may just be paying attention to all the little things that could make a big difference. Applied on a daily basis, the long-term impact of 'little leadership' can be enormous.

Four Tips to Maximize Your Face Time And Succeed
It is important to believe in yourself. Every morning, look in the mirror and Believe in the FACE you see. Know that YOU can accomplish your goals. By utilizing these four tips, which you can easily remember as F.A.C.E., you can enjoy more success in your life. Embrace your F-A-C-E time with yourself to keep you motivated. Use positive affirmations if needed. The more motivated you remain, the more success you will experience.

How to Succeed: Tips for a Pharmaceutical Representative to Maximize FACE Time With a Physician
Physicians, like many others, are extremely busy and they simply do not have time to waste. A pharmaceutical representative must provide valuable information when meeting with a doctor face to face. If a doctor allows you time to meet with him, you need to maximize your face time with him. That means you need to know your material well. Know the facts of new studies about your product, and be able to present a flawless sixty to ninety second presentation of key clinical pearls demonstrating improvements in patient outcomes.

Other face time Related Articles

Sales Gorillas Carry The Biggest Sticks!
The sales process is face-to-face. It is one-on-one communication at its best, efficient, succinct, and persuasive. It is the correct psychological sequencing and presentation of thoughts and ideas carrying with it, action-oriented impact. It is the ‘how’ of saying something, rather than the ‘what’ we say, and is the essence of building a bonded connection between two strangers meeting for the first time.
Tradeshow Marketing
Trade shows are designed to let entrepreneurs meet many potential customers inexpensively and face-to-face in a brief period of time. According to the Trade Show Bureau, more than 4,300 were held nationwide in 1994, attracting 85 million visitors.
Maybe I really DO want to appear to be an order-taker...
Technology has changed everything. It used to take multiple face-to-face sales calls to get a prospect up to speed on the potential value of our products and services. More importantly, those calls enabled us to acquire a broad, deep understanding of their issues, requirements and problems. Now, web 2.0 makes our info available 24/7. They don't need us to learn about us. AND, they now refuse to take the time to educate us regarding what they need.
Understanding E-Body Language
Online communication is so much a part of everyday life that we normally take it for granted until the power goes out. Many of us view e-mail the same as face-to-face communication; we just type information as if we were chatting with someone in the lunchroom – potentially a big mistake. If you are like most leaders, you lived through the transition from a face to face world to a mostly online world with little training. That can lead to some problems that are unnecessary. In this article I describe some of the opportunities.
Don’t Just Depend on the Internet for Your Social Networking
Depending exclusively on the Internet for our social networking is a bit crazy. After all, there was a time before the Internet where people actually left there house and made real face to face connections with other people. Yes, I know that these days, networking in person sounds so passé.
Should Social Media Replace Cold-Calling?
Has social media led to the abandonment of time-tested elements such as cold-calling & meeting face-to-face with customers or they can co-exist & be profitable.

How to Make the Best of an Outdoor Billboard with Poor Visibility
Sure, everyone has an outdoor billboard face with poor visibility. Maybe you built the sign for the great visibility of the other side, or maybe it was a great read at one time, but there is at least one bad advertising face in every portfolio. So what do you do to maximize that one clunker?
PLANNING FOR SUCCESS – PART 1 – PURPOSE
How was this year for you and your business? That’s the question that every business owner is or should be asking themselves at this time of year. Unfortunately a very high percentage of business owners are afraid of the answer so the questions are avoided. Now is the time that you must, however face the facts. Did I have a good year? Did I have a bad year? What did I do right? What did I do wrong? What can I do better? Now is the time to ask the question and begin planning. The time to begin planning is not mid January, it is now. This will be the first in a series of article on planning for growth and success in business and your personal life.This article is the first of four that will discuss those critical and sometimes hard to face questions that might separate you from those in business and those going out of business
Why coaches should embrace the internet?
At the moment Coaches are restricted to one basic method of coaching, 1 to 1. However, the telephone can become very expensive while face to face meetings have geographical limitations. Both are dependent upon the client being available when the coach is and vice versa. Embracing the internet is not just about having an internet presence; it is very easy to become distracted as a coach with a website, many coaches end-up with spending far too much time creating and adding to their website than actually coaching, this is not what I mean about embracing the internet. I mean coaches should start to make the Internet work for them and create money, clients and time rather than costing them money, time and ultimately clients.
Online Training - A Platform for Leadership Development?
After 25 years of conducting face-to-face leadership training, one day I was introspecting on the new buzzword ‘Adaptive Leadership'. So I asked myself, "Am I an adaptive leader? With all the technological advances, am I hiding behind face-to-face training because it is in my comfort zone?"
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