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Good SEO vs. Bad SEO "how do you test to know"?
When considering investing for the long run in Search Engine Optimization on your sites, you will encounter many people who claim to have the "secrete formula" for SEO. We all encountered good versus bad professionals in every industry. Every professional group including Real Estate, Attorneys, Car Sales, Insurance Sales, Contractors, and even Doctors, all have the good ones and bad ones. We all require certain demands from professionals, unfortunately through trial and error, or simply wasting time and money, you search until you find the good ones that can provide you with a quality product or service.

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Is Business To Business Marketing Different Than Business To Consumer
Last week while discussing marketing with a number of consultants, one mentioned that he though my ideas were fantastic for consumer marketing and advertising, but that business to business marketing was different. He declared it had to be more factual, down to earth, logical and feature rich. I think these are alternative words for boring.
Putting together a press release
How you write a press release can make the difference between it seeing the light of day or not. Get the angle right, make it short and factual – and your chances will increase greatly.

Training A Salesperson?
Many companies and sales managers remain blissfully unaware of the primary reason to train employees. The most common answer is to help them sell more. A very good answer but not the best answer. The best sales training works because it helps salespeople become continuously successful.

Explode Your Sales Success
In the last several years, I have had a revelation about the art and science of sales. The answer to sales success is within all of us. The answer is simple but the key to unlock the answer is elusive.

Lesson #1: Out with the Old, In with the New
“I am all for titillating trivialities,” Luce once said. “I am all for the epic touch. I could almost say that everything in Time should be either titillating or epic or starkly, supercurtly factual.”

Buying A Franchise: Some Do's & Don't
Life has a way of manipulating the circumstances and the conditions. Often executives and those vulnerable to economic downturns turn to consideration of business ownership. I'm often asked when I speak to groups, "Are there some hard and fast rules of doing a proper examination or investigation of the various kinds or brands? Can you better understand the business if you do certain things?" The answer is mostly yes. The more you actually know the more confident you are once you make a decision. But there are dangers as well. Often we study so much the line becomes blurred between what is factual and actual and what is someone's overly blustered and inaccurately stated opinion or random thoughts. Here are some things I recommend to you that you DO:
Twelve Ways to Improve Your Marketing Message
Effective marketing writing's a lost art. More and more marketing copy is resorting to hyperbola, factual recitation and self-important puffery. If you want to see how your marketing copy stands up (and sell more as a result), ask yourself the following twelve questions.
Prolonging your Fifteen Minutes of Fame
Learn the importance of building genuine rapport with reporters, being available, providing factual information, getting reporters calling you and rising above the norm with a simple thank you note.
How to Churn out eZine Content
Creating your own content can be a challenge if you publish your own online newsletter or eZine. However, regardless of any topic you are publishing on, types of contents can be generally divided into four categories, namely factual content, short tips, mini stories and case studies.
Are Your Assumptions Limiting Your Possibilities?
You (and I) make assumptions many times each day. Even though some of them may be backed by factual science, most of the time, those assumptions are just plain wrong. Don\'t let your assumptions limit your possibilities.
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