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Prolonging your Fifteen Minutes of Fame
Learn the importance of building genuine rapport with reporters, being available, providing factual information, getting reporters calling you and rising above the norm with a simple thank you note.
How can you make your press release stand out?
Not all press releases are created equal. If you the media to take notice there are five key elements you've must have.
Free Online Advertising Techniques
Conceptualizing your advertising techniques is a skill that only few business owners have mastered. The advertising campaign is an integral part of your marketing strategy. There are many ideas to advertise your business.
5 Questions to Ask Work at Home Businesses
• Can I REALLY make money with this? • What if it's a scam? • How can I tell if it's the real thing? • Why do they want money to get started? There are 5 questions that can help you. The correct answer to these questions doesn't mean overnight success. However, getting the right answers means you are less likely to get burned, lose money, and waste your time. The right answers also give you better odds at success.

Keys to Effective Office Communication
Building and maintaining strong relationships on the job can be a challenge. These tips are intended to help you make wise decisions when communicating with your co-workers.
Employment References Are So Important
Employment references are as important to the recruitment process now as they have always been, if not more so. The problem being they are now at times more difficult to receive than they were a few years ago.
Effective Personal Leadership
When we combine personal competency in all areas of leadership skills with an organizational culture which supports people, their development, and their success, we end up with exceptional leadership which, in turn, inspires the best effort in others.
Publicity is Priceless!
How do newspapers, magazines, television and radio stations get their news? How can they possibly know about Silicon Valley’s latest product; the promotion of Bob Smith at the Acme Company; the results of experiments conducted at Rutgers; a new book published by an unknown author or the date of the local Rotary Club’s pancake breakfast? Obviously, they don’t have reporters everywhere, all of the time. They rely on individuals, companies or the government to send them a Press Release.
Press Release Key Components: Who, What, When, Where and Why
Most journalists have been taught that they must be able to answer the five Ws before they have a credible piece of journalism. The five Ws are Who, What, When, Where and Why. It seems so simple, doesn’t it? Yet newspapers, magazines, television and radio stations receive many Press Releases that are not newsworthy because the Press Release author didn’t, couldn’t or wouldn’t use the five Ws. By answering these five, one word questions when writing your Press Release, you can be assured that your Press Release is newsworthy and written from a journalist perspective.
How to Attract More Customers with White Papers
Writing White Papers is a very powerful way to attract more well-paying customers and clients. White papers offer a very unique marketing advantage in a very competitive marketplace.
10 Commandments of Yellow Pages Advertising
From the author of "Getting the Most from Your Yellow Pages Advertising," the best selling book on the subject, just released in a completely revised third edition. As TIME magazine writes, "Barry Maher has helped thousands of small Businesses get the most cost effective yellow pages advertising possible."

Other factual information Related Articles

Is Business To Business Marketing Different Than Business To Consumer
Last week while discussing marketing with a number of consultants, one mentioned that he though my ideas were fantastic for consumer marketing and advertising, but that business to business marketing was different. He declared it had to be more factual, down to earth, logical and feature rich. I think these are alternative words for boring.
Putting together a press release
How you write a press release can make the difference between it seeing the light of day or not. Get the angle right, make it short and factual – and your chances will increase greatly.

Lesson #1: Out with the Old, In with the New
“I am all for titillating trivialities,” Luce once said. “I am all for the epic touch. I could almost say that everything in Time should be either titillating or epic or starkly, supercurtly factual.”

Suffering from Information Marketing Overload
TMI really is Too Much Information sometimes. In a world overflowing with more information we could possibly process let alone implement, it makes me wonder – do I really need to know all of this in order to be successful? How much information does my prospect base need to know as well? When is enough, enough – or too much information – way too much information?
Twelve Ways to Improve Your Marketing Message
Effective marketing writing's a lost art. More and more marketing copy is resorting to hyperbola, factual recitation and self-important puffery. If you want to see how your marketing copy stands up (and sell more as a result), ask yourself the following twelve questions.
SMALL AND MEDIUM BUSINESS INCORPORATING TECHNIQUES TO RAISE CAPITAL
Up to now funding for start-up and small business is practically non-existence other than if you want to count a Small Business Administration (SBA) loan, good luck with that. The following are recommended techniques for financing your start-up or small expanding business. First we start by making a practical and factual statement. That statement is simply that there are no free rides, i.e. do not expect to take advantage of someone else’s resources without paying fees.
Prolonging your Fifteen Minutes of Fame
Learn the importance of building genuine rapport with reporters, being available, providing factual information, getting reporters calling you and rising above the norm with a simple thank you note.
Behavioural Intelligence, Impact and Influence in Negotiation – The Good, The Bad and The Ugly of Logical Persuasion
Your preferred ways of operating in influencing situations are built from your motivational values – the things you take to be the truth, the way the world works and the beliefs which guide your interpersonal and social behaviour. These motivational values operate alone or in combinations to create predictable patterns of behaviour. If you have a tendency towards Logical Persuasion as your dominant style of influencing you use your thinking power to persuade others. Factual evidence and logic are your tools and you use these to demonstrate how an idea, argument or course of action is right or wrong.
How to Churn out eZine Content
Creating your own content can be a challenge if you publish your own online newsletter or eZine. However, regardless of any topic you are publishing on, types of contents can be generally divided into four categories, namely factual content, short tips, mini stories and case studies.
Are Your Assumptions Limiting Your Possibilities?
You (and I) make assumptions many times each day. Even though some of them may be backed by factual science, most of the time, those assumptions are just plain wrong. Don\'t let your assumptions limit your possibilities.
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