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Lesson #1: Push Your Ads To The Limits
“Anything we do in advertising is controversial,” says Klein. “If it’s provocative and sensual and related to what we’re selling, I'm willing to take the chance. I have fun with the ads.”
MIND TRAP: Following Fads and Fashion
Steve Major discusses the first out of a series of five mind traps that can kill smart decisions - following fads and fashions. He examines the issue of following fashions, business and personal. Sometimes we mindlessly copy what others are doing - we adopt without analysis.

Insights from being in business for 13 years
Happy New Year to you all. I wonder if you took time off over the Christmas-New Year break and, like me, had a bit of trouble letting go initially and then found yourself easing into enjoying a little time off from work commitments. It’s when I slow down that I find some of my thoughts drifting to why I got into business for myself in the first place. There is a good reason for this. You see on the 9 January 2008 my business will be 13 years old.

Choosing the Next Great Tech Product Boom…or Bust
Holidays are nerve wracking for you, us, everyone. You want to buy just the right...thing. You don't want to spend too much or too little. You want it to be something the recipient will want, will use, will keep, won't go out of style tomorrow. With the speed of change in the industry that's a tough order. Even worse when you're buying something for your business or yourself. Admit it...look in your store room. Peek in the garage. Yesterday's great solutions, great answers are lying around and you wonder how you could have missed the signs. Our recommendations aren't bulletproof but maybe some of the information will help you think twice and avoid investing in another deadend revolutionary product/solution. But 20+ years in the industry working with industry leaders will give us a huge edge.

Getting back to the sales basics
I don't know about you but recently I have found myself getting more and more distracted by the latest trend and fads, especially the social media phenomena. My reason for this is that I have been trying to get my head around social media and specifically, the impact on the sales profession. I like to keep on top of what is current, what is emerging, and what is still an idea. This is why I make time each week to do research as it helps me navigate my way around the present and into the future. However, I am finding there is so much to read, so much to get my head around, and so much to integrate into my business that it can take up a lot of time... and it only seems to be increasing. I read recently that 20 years ago information was doubling every 5 years, 10 years ago it was doubling every 18 months and today
4 valuable life skills that make for success in sales and any other role
There are many things written and said about effective sales people, effective leaders, successful entrepreneurs, great teams and so on. Many descriptions are in circulation. There is an overabundance of experts recommending this approach one day and that approach the next. Those of us who want to be effective and successful often follow the advice of those experts however we are at risk of turning ourselves inside out and losing sight of what we are really here to do if we keep trying to bend to the winds and whims of the latest management trends, fads, findings, research, etc.
Raising Your Prices Without Losing Clients
Some home based business owners operating online are afraid of raising their prices because they will, they think, lose a lot of their clients. But if you feel the need to up your prices to cover your time and expenses, there are ways of raising your prices without losing clients.
Career Planning for Baby Boomers -- Starting, Buying or Selling a Business
If you are planning to continue working after retirement, or a change of track while you are employed, starting or buying a business may be just the thing for you. Or, if you already have a small or mid-sized business, you might consider selling it for a profit, or to switch fields.

Are You Considering Purchasing a Franchise? A Look at Some Current Social Trends That Might Peak Your Interest and Profit!
Have you considered purchasing your own business? Perhaps you have contemplated being your own boss for some time but don’t know which business is right for you. Or maybe, you have particular interests or experience that would be very useful as an entrepreneur that would allow you to work for yourself and create a comfortable income at the same time. A franchise may be an exciting option because it can offer an already established brand name complete with support and training to get you started. Checking out popular social trends may also help make your business search easier by learning what kinds of franchise businesses are in high demand and yielding the best profit and sales.
What is Web 2.0 - A Simple Explanation
So everyone is talking about web 2.0, wikis, social networks, social bookmarking. but what is this Web 2.0. What is Web 2.0 in simple, practical business terms.

Other fads Related Articles

GET IN ON THE NEWEST FAD AND MAKE MONEY
Article from Ty Hicks' International Wealth Success (IWS) newsletter tells how to make money from fads.
Offshoring: A world of opportunity
Much like someone trying to watch their weight by adhering to the current diet fads, the divergent and seemingly contradictory viewpoints surrounding offshoring - or international outsourcing as it's also referred to - are sure to result in mass confusion and, ultimately, incorrect choices. What role does HR play and how can companies handle it more effectively?

4 valuable life skills that make for success in sales and any other role
There are many things written and said about effective sales people, effective leaders, successful entrepreneurs, great teams and so on. Many descriptions are in circulation. There is an overabundance of experts recommending this approach one day and that approach the next. Those of us who want to be effective and successful often follow the advice of those experts however we are at risk of turning ourselves inside out and losing sight of what we are really here to do if we keep trying to bend to the winds and whims of the latest management trends, fads, findings, research, etc.
Getting back to the sales basics
I don't know about you but recently I have found myself getting more and more distracted by the latest trend and fads, especially the social media phenomena. My reason for this is that I have been trying to get my head around social media and specifically, the impact on the sales profession. I like to keep on top of what is current, what is emerging, and what is still an idea. This is why I make time each week to do research as it helps me navigate my way around the present and into the future. However, I am finding there is so much to read, so much to get my head around, and so much to integrate into my business that it can take up a lot of time... and it only seems to be increasing. I read recently that 20 years ago information was doubling every 5 years, 10 years ago it was doubling every 18 months and today
Getting back to sales basics
It’s time to get back to basics. I don’t know about you but recently I have found myself getting more and more distracted by the latest trend and fads, especially the social media phenomena. My reason for this is that I have been trying to get my head around social media and specifically, the impact on the sales profession. As you may have gathered, I like to keep on top of what is current, what is emerging, and what is still an idea. This is why I make time each week to do research as it helps me navigate my way around the present and into the future. However, I am finding there is so much to read, so much to get my head around, and so much to integrate into my business that it can take up a lot of time… and it only seems to be increasing.
MIND TRAP: Following Fads and Fashion
Steve Major discusses the first out of a series of five mind traps that can kill smart decisions - following fads and fashions. He examines the issue of following fashions, business and personal. Sometimes we mindlessly copy what others are doing - we adopt without analysis.

Live for the Long Haul
Research shows that it is never too late to start living your life for the long haul. The key to living a long, healthy life is to focus on true wellness, not fads or short term, quick fixes. You owe it to yourself to live at least as well as your car. Changing life-long habits and breaking free of addictions is not easy, but it can be done. If you need a jump start, call your mechanic, or in the case of your body, a wellness coach.
Avoid The 5 Most Useless Website Promoition Techniques
Too many people are cashing in on a person's desire to get to the top of the search engine results without much effort by offering some really useless website marketing techniques that could actually ruin their search engine results. The true fact is that these are nothing more than 'Marketing Fads' that may produce some huge results in the beginning, but when the newness wears off their effectiveness will fade away forever just like the telephone booth
The Law of Acceleration – Successful program are not built on fads, they are built on trends
A fad is very visible and goes both up and down in a big hurry, suggests Mike Farrell with aspenIbiz. Read this short post to learn that the best and most profitable thing to ride in marketing is a long-term trend because successful businesses are not built on fads.

Five Golden Rules for Leadership
Having a framework for the most essential leadership skills will help you avoid quick fixes and business-book fads. While the scope of leadership may seem overwhelming, these five golden rules provide much-needed focus.
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