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Guerrilla Planning
The first thing to know is that guerrillas plan backwards, beginning with the attainment of their loftiest goals in the future, then working back to the present. If you can allow yourself to visualize success, the path to it will be easier to find. Most companies see the beginning of the path in front of them, but don't see where it leads in the distance. Their short-sightedness gets them in trouble when change or unforeseen circumstances occur. It even impairs their ability to function when confronted with success.
Putting for an Eagle - Closing the Unlikely Sale
Veteran salespeople are capable of pulling off the same heroics, but only when they execute the sales process perfectly. Today, one veteran salesperson told me about all of the short cuts he took to reach his lofty goal.
Mars and Venus – Part IV. What makes sense to buyers?
Did you ever feel that the person you were speaking to was living on another planet? Did it ever cross your mind that they might think the same about you? This is what can happen if your communication with your customer is not in synch with their sense of reality.

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