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What to measure to be phenomenally successful in business
We all have to measure our finances, using an approved accounting system. We may hate it, but it is a requirement by law. Thus we all get an accountant to tell us what we did, how much money we made or lost, how much tax we have to pay, and then most of us sigh a collective sigh of relief, and forget about it. Large businesses use the financial figures, to create management accounts that we use on an ongoing business.
Market Like You're A Dentist
Interesting marketing advice for your local business.

Other falling through the cracks Related Articles

How Poor Systems Lose You Business
Some time ago I used the services of a mortgage broker who in the first instance was very prompt and appeared very efficient. Although it took some time for the refinance to go through (that was caused by the bank and their legal people), all went smoothly. However, going back a second time to this broker, the cracks in his lack of systems are showing. I've had to chase him up to get things moving. It appears he now has a lot more business than when I first used his services.

A Message from Your Empty Nest
An empty nest exposes the cracks and wrinkles in a relationship like nothing else. Midlife presents an opportunity to move your primary relationship into a whole new dimension.
How to Make Getting Sales Success Easier
Man, sometimes it feels like everything depends on you. If you let up for one second you’re falling behind. Can you keep up the pace?

TripleBottomLine of your Sustainable business
New York City, where I live, is going through a rough patch these days. As you know, some of Wall Street’s biggest are falling all around us. Yet it is exactly as it should be. Why? The market is correcting itself from our unsustainable ways. Sustainability is really all about the triple-bottom-line: people, profits and planet. Here’s how it applies to New York’s falling giants: What is your company's triple-bottle-line, in creating a sustainable business.
Do Sales Lead Management Software Systems Really Work?
How do you generate leads? How do you turn leads into sales? What if the leads start pouring in? How do you keep track of them, sort through the window shoppers to find the serious buyers, and not let any good leads fall through the cracks?
The Power of Prioritising
As we reflect back on 2009, it was a year of change and uncertainty. Many organisations could be compared to a sporting team under pressure. When the market is going their way then everything is working and confidence is high. However when the pressure is on the weaknesses become very apparent and the cracks starts to appear.

Papering over the cracks
If "cracked eggs don't hatch", simply papering over the cracks isn't going to change things. All too often organisations go for the quick fix - dealing with the immediate rather than the underlying causes of problems. In this article Doug Long argues for a leadership approach to getting desired results.
Guerrilla marketing erects monuments to follow-up, honors it, and practices it.
But effective follow-up is a rarity among small businesses. It pains me to know that over 60% of leads--leads that took a lot of time, energy, imagination and information to generate--will slip through the cracks. What's even more tragic is that a stunning 68 percent of the leads that convert into customers will be ultimately lost after the sale due to poor follow-up.
What To Do With Cracks in Stucco
My tip today has to do with surface cracks in the stucco substrate. They may be unsightly, but short of living on a hill in an active seismic region, cracks shouldn’t really mean much to you. Anything less than the thickness of a credit card can easily be filled and that’s that! Remember that most building codes today mandate a waterproof vapor barrier under all stucco, so it is not likely that a simple surface crack will result in water intrusion.
Tending Your Client Garden
Have you ever wondered why a relationship with a client who loved buying your product or service falls through the cracks? Do you want to learn how to bring an old client back into the fold, or breathe new life into an existing business relationship? The solution to re-establishing those valuable connections is a lot simpler than most people realize.

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