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A False Assumption Made by Too Many Aspiring Entrepreneurs
In his best selling book, The E-Myth Revisited, Michael Gerber said that most people fall victim to the most disastrous assumption anyone can make about going into business. He calls it 'The Fatal Assumption'. That Fatal Assumption is: if you understand the technical work of a business, you understand a business that does that technical work. In other words, don't assume that if you know how to bake pies (technical work of a business), it means you know how to successfully run a business that sells pies (business that does that technical work).

Other false assumption Related Articles

Change More Than the Calendar
If you are waiting for the calendar to change your life or your business, you are kidding yourself. My own observation is that these false start dates are nothing more than excuses and actual obstacles to not face reality and take action. No matter your intentions, I think everyone has been guilty of false statements at some time.

Death by Assumption: Why Great Planning Strategies Fail
To often, assumptions are not clearly identified or managed so that when a plan goes south, there is no way to go back and reevaluate or manage the original assumptions. The absence of "assumption management" is a common cause of the death of many strategic plans. Assumptions must be stated, debated, and continually reevaluated as the plan goes forward. We've provided three practical steps you can take to manage your planning assumption.

The False Economy of “In-House”
The False Economy of "In-House" - Small businesses need to watch every dollar. Unfortunately, some expenditures seem reasonable but are, in reality, quite costly. These are called "false economies" and they can drive down your revenue even while you think you are saving money! In this article, learn about one classic false economy and discover how you can eliminate the problem and save money in your business with a solution that seems more expensive!

How to Market your Website for less then $200.00 a month if not FREE!
Not so long ago, I discovered the maze of how to advertise your websites was a mine field of false offers and false leads. I even paid 179.00 to drive 25,000 to my website, without a single sale. So, I decided to forge out and figure out how to do this for less then $200.00 a month. Surprise, three months in, my advertising for my primary business and my blogs is now free! Here is what I learned - don't be where I was - Beautiful Website - No Business!
A False Assumption Made by Too Many Aspiring Entrepreneurs
In his best selling book, The E-Myth Revisited, Michael Gerber said that most people fall victim to the most disastrous assumption anyone can make about going into business. He calls it 'The Fatal Assumption'. That Fatal Assumption is: if you understand the technical work of a business, you understand a business that does that technical work. In other words, don't assume that if you know how to bake pies (technical work of a business), it means you know how to successfully run a business that sells pies (business that does that technical work).
Prospects Aren't Really Prospects
Sales has a goal: find a prospect with a need and sell a solution. You can call it anything you want, use all of the fancy terms about serving your client, be a Trusted Advisor or a Relationship Manager, do whatever you can to understand need and make nice. But at the end of the day, your job as a seller is to place your solution. Unfortunately, we do it the long, hard way: we assume - and this is a baseline assumption in the sales industry - that when we notice a ‘need' that our solution can fulfill, we have a prospect. Yet we consistently close 7% of our ‘prospects.' Obviously our assumption that a prospect with a need which our solution can resolve is a specious assumption.
The Biggest False Assumption in Sales
For whatever reasons and with few exceptions sales training, education and/or discussions operate from the premise that the prospective buyerss have in fact recognized and managed their internal issues. That one (1) false assumption is responsible for an almost unbelievable volume of lost revenue and protracted sales cycles.
FRANCHISE SELLING TIPS: # 4
FALSE VERSUS REAL OBJECTIONS When "selling" Jantize America franchises, you will constantly be encountering false and real objections. If you give up with the first "false" one you receive from a prospect, you are not only possibly losing a great Master franchisee for Jantize America, you are doing your prospect a great injustice....

Asia Rise in Global Crisis - Managing post-crisis and Trends to watch
The sub-prime scheme conceived in the 1990s to make homes more affordable was filled with potential pitfalls. Socialistic measures simply could not fit into the capitalistic system. Furthermore, eager homebuyers were fooled by Wall Street sophistication who expounded the false assumption that home prices would keep on rising at an average 8% per year in the United States. Expectations were boosted by easy loans with cheap interest.

The Law of Unpredictability – Unless You Write Your Competitor’s Plans, You Can’t Predict the Future
Many marketing people include an assumption about the future in their marketing plans, suggests Mike Farrell with aspenIbiz. Read this short post as it explains that while many say America’s big problem is the lack of being able to take the long view, without an assumption about the future, it could be difficult to be successful in the world that includes the Law of Unpredictability.
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