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March to the Beat of Your Own Drum
Your focus for the month is to "march to the beat of your own drum". In other words, don't follow the crowd! Doing this takes a lot of courage. At the same time, it will foster a lot more freedom, success and excitement in your life. The fact is, it's only when you march to the beat of your own drum, that you create new and original ideas.

Two Hot Tools for Becoming an Instant Expert
The Internet offers so many opportunities to build and enhance your personal brand. There's no better way to let potential employers and anyone else know before you walk through the door that you're something special. Of course, to be a real expert on anything, the first prerequisite is deep familiarity and facility with your subject matter. But after that, it's all about finding ways to show people your expertise.

Highs and Lows of Living
Carrie Bradshaw and Sex in the City in New York, does not have quite the same ring as Linda Sage and Sex in the City of Quesada....but there again who knows! That probably sounds as exciting to somebody in rain drenched down town Glasgow or Margate (not that I have anything personal against these two places or people from there) but all things are relative!
Is Your Underperforming Employee Incompetent or is it AADD
AADD - Adult Attention Deficit Disorder is often difficult to understand. This is especially true when it exists in one of your key employees. It may often be disguised as peer relationship problems, moodiness, forgetfulness, lack of commitment, complacency and even substance abuse. Now for the disclaimer --- I am not a medical doctor nor do I profess to be an expert on AADD. The objective of this article is simply to bring to your attention that erratic, unusual and unacceptable behavior can sometimes be related to a medical condition that often is overlooked. This condition is called Adult Attention Deficit Disorder. If this article suggests any familiarity of circumstance with any of your employees then seek a professional medical opinion.

How to Manage Change - Tell Your People Why the Need For Change
How to manage change - and at the speed of change? How to deal with the turbulence? This is challenging and of all the current strategies for managing change it's a perspective that is increasingly relevant in the current climate.
Pros And Cons Of Socialized Medicine
The price of the new system will include increased taxes. In some ways, it won't matter who those taxes are paid by. If they are paid by the companies, they will raise the cost of the items they sell, so the individuals will be hurt as well.

Cold Calling Tip: Turn a Cold Call Into a Warm Call
If you use the telephone to generate new business, and you should be, then you need to know how to turn a cold cll into a warm call. This fantastic article will show you how.
Eating Sacred Cows
The ability to change and deal with change can challenge the best salesperson or leaders. Here are specific ideas that will help you move others through change.

Writing Online Articles
A well written article is an excellent way to increase your reputation as a writer. It boosts your readership and can sell your product and services better than any promotion could. But writing online has its own requirements, and it's good to know how to tweak your articles accordingly.
Promo Products build recognition for your brand
Free giveaways and promo products have been successfully employed by advertisers as an age old promotional gimmick. These products imprinted with the company logo, contact details and the business message help the promoters in getting the desired recognition for the brand. This very fact proves why the businesses have continued to use promo products as an essential component of their marketing strategy. Using promotional products does involve certain costs; however, the advertising mileage they create justifies the money spent on them. For an example, let’s consider a promotional mug given as a promo item by a manufacturer of a coffee brand. The next time the consumer requires to make a purchase of coffee, he is definitely going to remember your name; and if he has liked the product you offered, the likelihood is that he might give you
A FEW SELLING DOS AND DON'TS
DO match and mirror the speed, tone and volume of the other person's voice. DON'T speak in a monotone. DO call for a specific reason such as to provide some information of value. DON'T call just to check in. DO go the prospect's web site first to see if they fit your ideal prospect profile. DON'T randomly send out expensive (your time, material costs and postage) literature. DO tell the truth even if you do not have the answer to a question at that moment. DON'T try to fake like you know the answer to a question you don't.

Home Based Business Branding To Identify Your Opportunity
Home based business branding is one of the ways you can get your business opportunity easily recognized. Usually the brand is a visual or an auditory cue. The goal is to have people recognize your brand with a glance or hearing the cue. Branding your home based business helps you to stand above the rest of the crowd. In order to be outstanding you will want your business to be recognized easily. The biggest challenge to any business is finding loyal customers who will purchase your product or service. It is worthwhile to put some time and effort to brand your home based business.
Gain the edge in a slowed economy by increasing your online spend
In the midst of an economic downturn, online media are defying the dismal trends of all other elements of the marketing mix, so increasing your online presence has never been more valuable or more important. This article examines how businesses can develop their online presence to gain an edge in a slowed economy. It looks at some case studies of what techniques some market leaders are employing to gain a competitive advantage online.
6 Traits of GenY Consumers and How You Can Market To Them
GenY (ages 18-30) represents an amazing portion of the money spent in America. How can your business capture some of those dollars?

Association Involvement Can Increase Visibility
Getting involved with associations will not only enhance your visibility, your business image and sales, it can also give you a mood boost, resulting in renewed energy that you can bring back to the office.

Maximise your Impact at Trade Shows
Trade Shows can be a highly competitive business. You are exhibiting amongst hundreds of your competitors; and you are all offering similar products or services, all to the same group of people. This article gives you some simple advice on how to maximise your impact at a Trade Show.
Is Pursuing Your Dream Worth Taking Some Risks
Intrepid entrepreneur and home staging expert, Staging Diva, ponders a quote by Anais Nin and shares why it was worth it for her to take some risks to follow her dream of running a new type of business.
Comfy 'Jammies and Warm Fuzzy Slippers
Change is tough because we are forced out of our comfort zone and made vulnerable. By understanding how your employees react to changes that are forced on them leaders will improve the success of their change initiatives. Develop a compelling vision, communicate it clearly and often, and let employees take you there.
Sales Tip – Rock-A-Bye Salesperson, Tell Yourself a Better Bedtime Story
Have you considered your sales results may be directly related to the bedtime stories you tell yourself?
The Fine Art of the Handshake
In today’s world of virtual offices, online meetings, email marketing and Internet selling, business people may be losing their ability to reach out and touch someone – literally.

How To Advertise Your Business For Free
I said over twelve years ago, that the low-cost or free advertising potential of the internet provides a level playing ground that allows most anyone to have an at-home business. However, neither then or now, does low-cost or cost-free translate into a free ride. In order to succeed online you must put in time, money or pardon the expression–-sweat equity. It’s truly not at all like the Kevin Costner movie Field of Dreams where "If you build it they will come." Someone, somewhere, somehow is going to have to promote, promote, promote!
Hiring Tips for Data Entry Job Applicants
When you are in a situation where you are looking for a data entry job, you will find that competition for good jobs can be fierce and it can be hard to weed out the ones that are scams. The fact remains, though, there is good money to be made in this field, so if you are interested in making money in this fashion, you should keep in mind the fact that there are a number of different things that you can do in order to make sure that you get the best jobs and increase your odds of repeat business!
IMPROVEMENT THROUGH REFLECTION
This is about the changes which are to be made in the light of your learning. It encourages the application of your learning so as to improve your every day practice and behaviour. It is not about recording a good intention only. You may wish to set another SMART goal to reflect the action you are going take. What action you will take may depend on your level of motivation to make the desirable changes.
How To Choose The Best Marketing Strategies For You
Instead of making your marketing decision based on price, convenience, or familiarity, you need to look at your goals, the results you are likely to get, the true costs and the potential gains.

Marketing Means Networking
Branding is always about YOU. Yes, branding your company name is helpful, and branding your goods and services is a nice idea. But the more people who know and appreciate you, the more business you'll do. In the end, marketing is about networking.
7 Common Mistakes Business Owners Make
Being in business for yourself is an incredible opportunity. It is a chance to be your own boss, to spend more time doing the things you love, to increase your income and earning potential, and to escape from the corporate “rat race” where you have to do whatever someone tells you to do. There are a few common pitfalls that first time business owners typically don’t see coming. These are the 7 common mistakes business owners make when starting a new business or franchise.
Franchising with all its Success
This article shows point on why franchising is a better business venture.
Leverage Your Time and Energy - Untie Your Shoes!
A while ago, I wrote a short post for small business owners and managers called “Building a Sustainable Infrastructure”. In it, I touched briefly on the idea of leveraging your time and energy by addressing problems and challenges from the standpoint of sustainability, or how to solve problems for good, using the least possible amount of time and energy. This seems to be a topic of great interest and value for many of my clients, so I thought I’d finally give it some of the attention it truly deserves.
Why Corporate Change Programs Fail
Theories X, Y, and Z. MBO. Grid Management. Situational Leadership. T-groups. Excellence. TQM. Team building. Re-engineering. Empowerment. Diversity. The Seven Habits. You have probably heard of at least one of these programs for business and corporate change. Like insatiable lovers, corporations can journey from one program to another, sometimes not even pausing to take an organizational breath. It is more important to help people grow sanely than quickly. The belief that there's no such thing as too much growth has killed hundreds of companies, careers, marriages, and dreams.
Should Leaders Ask Questions or Have Answers?
Most people feel that being a leader means having all the answers. Truth is, most leaders have few answers. What they have is wisdom, giving them the ability to handle anything that crosses their path whether they have answers or not. The know how to find the answers they need. This article talks about 'a different approach to leadership.'
V.a. Weaving a Web of Trust: Consumer Protection and Competition Policy
Trust is needed at many levels, including hardware and software security, the regulatory regime, familiarity and users’ perceptions. Factors affecting the level of trust required and provided include:
Has Anyone Ever Called you a Junk-Mail Queen (or King)?
This article discusses the best way to utilize e-mail marketing campaigns so that you can get your business's emails read. There is a lot of competition with SPAM out there -- and there are several things you can do to ensure that your prospective customers are reading your important messages.

Other familiarity Related Articles

V.a. Weaving a Web of Trust: Consumer Protection and Competition Policy
Trust is needed at many levels, including hardware and software security, the regulatory regime, familiarity and users’ perceptions. Factors affecting the level of trust required and provided include:
How To Choose The Best Marketing Strategies For You
Instead of making your marketing decision based on price, convenience, or familiarity, you need to look at your goals, the results you are likely to get, the true costs and the potential gains.

Two Hot Tools for Becoming an Instant Expert
The Internet offers so many opportunities to build and enhance your personal brand. There's no better way to let potential employers and anyone else know before you walk through the door that you're something special. Of course, to be a real expert on anything, the first prerequisite is deep familiarity and facility with your subject matter. But after that, it's all about finding ways to show people your expertise.

It's The Little Things That Matter
Leaders serving an apprenticeship are in a constant phase of learning, developing their strategic appreciation, their systematic thinking style and their approaches to people management as they go. Encompassed within this learning is an education around conducting great meetings - meetings that inspire participation and fulfil a need for engagement. It’s about having each team member completing work projects in a positive manner, utilising their given talents and being prepared to take calculated risk without fear of reprisal. It’s about the ability to articulate strategy to others – and articulate it in such a way as to promote familiarity and confidence.

Business Opportunity: Evolving From Employee To Entrepreneur
Business opportunity is finding its way into more homes than ever before. Employees tired of the rat race and the uncertainty of the job market are choosing to to work at home. Others prefer the familiarity of working for someone else, earning a paycheck and leaving the work behind at the end of the work day. Some people just do not want the responsibility of managing their own business. Working from home is not a new concept. There have always been people who have chosen to work from home for a variety of reasons. Flexibility and being able to schedule your hours of work is one of the biggest reasons people give for starting a home based business. Be totally honest with yourself about how you feel about your job. Your attitude to creating income is the first step to determine whether you want your own home based business opportunity.
Thoughts: Our Greatest Addiction?!
Thoughts don't require an external stimulus to be elicited, which means we can indulge in any thought repeatedly - at any time we choose. As human beings we experience and enjoy a VARIETY of emotions on a daily basis, yet we also innately seek FAMILIARITY...even if it's NOT positive. The emotions we experience consistently become a part of our comfort zones and our identities...as they are habitually conditioned into our lives. Until we get conscious about them we remain victims to these patterns.
Is Your Underperforming Employee Incompetent or is it AADD
AADD - Adult Attention Deficit Disorder is often difficult to understand. This is especially true when it exists in one of your key employees. It may often be disguised as peer relationship problems, moodiness, forgetfulness, lack of commitment, complacency and even substance abuse. Now for the disclaimer --- I am not a medical doctor nor do I profess to be an expert on AADD. The objective of this article is simply to bring to your attention that erratic, unusual and unacceptable behavior can sometimes be related to a medical condition that often is overlooked. This condition is called Adult Attention Deficit Disorder. If this article suggests any familiarity of circumstance with any of your employees then seek a professional medical opinion.

The ABCs and 123s of Self-Promotion For Independent and Self-Published Authors Part 4
In today's world becoming a self-published author is easy--any Tom, Dick or Harriet can do it! All it takes is a book that you have written or edited and either a familiarity with a variety of easy to use computer software or less than $500.00 to pay someone to prepare it for publication for you. It's really that simple! The hard part--now and it was in the past--whether or not you self-publish or sign a contract with a major publishing house...is actually selling a copy to someone other than your mother. The ease of becoming a published author has made the competition for actual sales skyrocket! Which means of course, that the work has just begun once you hit the publish button over at Amazon or Barnes and Noble or Smashwords or wherever.... So where do you go from here? That's what this article is all about.
Spring is the Perfect Time for a Relationship Make-Over: 3 Simple tips to Brighten and Rejuvenate Your Love Life
Like our house or yard, our relationships also require a good Spring cleaning! All too often we let the familiarity of day-to-day life blind us to those small things that can have a big impact on the health and satisfaction of ourselves and our partners. Following these three simple steps will ensure you stay engaged and excited throughout the entire year.
Hiring a Search Engine Optimization Company? Ask About a Pay-Per-Click Campaign as Proof of Concept
However extensive your background or familiarity with search engine marketing may be, it's important to understand that while a good SEO company should require a contract for services, the firms that have the most confidence in their own abilities will offer the chance to prove themselves to you by first providing a no-contract, introductory pay-per-click campaign as a proof of concept for extended services.
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