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Lesson #2: Develop an A-Team
“At Microsoft, there are lots of brilliant ideas but the image is that they all come from the top,” says Gates. “I’m afraid that’s not quite right.” While Gates has been the famous face of Microsoft for over thirty years, it took the help of numerous other trusted individuals to help realize the company’s success.

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Why is Branding So Simple for the Obnoxious
When it comes to memorability, the vulgar, the annoying, the irritating and the obnoxious individuals have it nailed. Howard Stern, Roseanne Arnold, Dennis Rodman. They all push the limits of what most of us consider social graces in some form or another, and yet they are famous for it. Most even make their living at it to some degree. Their personal brands are obvious and unfaltering in the face of criticism and they laugh all the way to the bank.
Making A Great Impression With The Media
Famous film star Gloria Swanson said it best when, as silent film star Norma Desmond, she marched down the staircase of her dilapidated mansion, stared deep into the cameras, eyes wide and focused, and exclaimed "I'm ready for my close-up now, Mr. DeMille.” That concluding scene in the film Sunset Boulevard is a classic of modern cinema – but it’s also very relevant to our discussion here today. Because this time around we’re talking about the need to put your best face forward when dealing with cameras, microphones or newspaper reporters.
Lesson #2: Develop an A-Team
“At Microsoft, there are lots of brilliant ideas but the image is that they all come from the top,” says Gates. “I’m afraid that’s not quite right.” While Gates has been the famous face of Microsoft for over thirty years, it took the help of numerous other trusted individuals to help realize the company’s success.

Do you have Renowned Customer Service?
Do your customers leave your store / take delivery of your products and think, "Wow, it is so nice to buy from this business!!" Is your business well known / famous for your customer service? Do your customers tell others about you? If not, you do not have renowned customer service. Face it. Your customers can buy the products and service you sell from a lot of different competitors. The only thing you really have to differentiate your business and yourself is your service.
Giants of the Genre
As part of my research into discovering the secrets of Charisma, I wanted to find four of the world’s best role models - famous people at the top of their game. Although there are thousands of famous people who exude varying degrees of star quality I wanted to find giants of the Charisma genre.
The Role of Celebrities in Advertising Techniques
Without endorsers, the product is lifeless and faceless. However, when endorsers become the advertising techniques used in introducing the product, then said product has brought to life. Moreover, if businesses use the face of famous celebrities, then the product has an instant fame and profits are expected to skyrocket.
Understanding E-Body Language
Online communication is so much a part of everyday life that we normally take it for granted until the power goes out. Many of us view e-mail the same as face-to-face communication; we just type information as if we were chatting with someone in the lunchroom – potentially a big mistake. If you are like most leaders, you lived through the transition from a face to face world to a mostly online world with little training. That can lead to some problems that are unnecessary. In this article I describe some of the opportunities.
Logo Use in an Ad Campaign
Logos tend to be the face of a company, or at least the face a company or entity wishes to put forward. This face can be put toward all types of potential customers from investors to consumers. Incorporating that logo is an important way of putting your company’s personal stamp of approval or seal on anything a company approves of.
The Rise and Rise of Difference Makers
Difference makers are bobbing up everywhere, everyday. They are famous people, and non famous people, just like you and me. To me at least, it seems, that difference makers are making themselves known at an ever increasing rate.
Online Training - A Platform for Leadership Development?
After 25 years of conducting face-to-face leadership training, one day I was introspecting on the new buzzword ‘Adaptive Leadership'. So I asked myself, "Am I an adaptive leader? With all the technological advances, am I hiding behind face-to-face training because it is in my comfort zone?"
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