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Can companies make productive use of Facebook?
Facebook is the most demanding social site online with more than 350 million users worldwide, however the majority of companies still struggle to make an impressive marketing impact.
Blogging by Numbers: How to Create Headlines That Get Retweeted
There is an art and science to getting blog posts to travel like wildfire. This post will look at both, based on number crunching with 281 posts, 39,000+ comments, and almost 2,000,000 click-throughs via my Twitter profile and Facebook fan page in the last six months. Here’s what I’ve found to work well
Facebook PPC Advertising – The New Frontier
In today’s saturated and volatile environment of Google PPC (pay per click) leading internet marketers are turning to Facebook Pay Per Click (PPC) for their paid advertising campaigns. Facebook is being utilized today to build a list of social friends and targeted Like (Fan) friends, potential business colleagues, customers, etc. by means of a separate Facebook Like (Fan) page.

5 Tips For Getting More from Facebook
In continuing with my series of quick social media tips (check out 5 tips for LinkedIn) I’m covering some tips for business use of Facebook here. I’ve actually written about some of these tips in great detail before, but this can act as a quick primer for folks who like their info snack sized like this.
How Social is Your Email?
I’ve noticed a really interesting phenomenon lately that I think needs some addressing.
Facebook Fan Page Or Website
Over at the American Express Open Forum, I answer the age-old question of whether a company should make a Facebook fan page or a website.

Social Media and You
Should you be using Twitter, Facebook or MySpace to promote your small business?
The absent admin
Creating a Facebook fan page is an excellent way to market your company or organization; leaving it unattended is asking for trouble. Too many companies are creating fan pages and then leaving them unattended, thus ignoring potential conversation. Although there is not a specific notification option for Facebook fan pages, there is a way to receive notification of comments on your posts, pictures, videos and notes.
Connecting Increased Profits With Internet Marketing
Internet marketing is one of the best ways for making money from a home based business. Work from home entrepreneurs can easily launch a work from home business that is both fun and lucrative.

Social Media for Recruitment
Social media and blogs are now the 4th most popular online activity ahead of personal e-mail and are growing at a rapid pace. These results should make it clear that incorporating social networking into your recruitment strategy for 2010 and years to come is the way to go… something I would definitely encourage you to do.
Real Examples of Business Success Using Social Media
Three examples of businesses using social media to increase their online presence.
How to Use Social Media to Get Hired
Tips and Tricks to helping land the job you are looking for, using the latest social media web sites and services (including Facebook, Twitter, Craigslist, Blogs, etc)
Grow Your Retail Fan Page with Samples & e-Coupons
In the new world of social media, most companies have an Internet presence, and many companies have a fan page on social networking sites that helps to get the word out about their product. One excellent way to boost business is to offer free samples and coupons to entice customers, old and new.
Grow Your Facebook Fan Page With Free Samples
Business owners may wince at the word "free" when it comes to their products, but giving away freebies or discounts is a great way to introduce your product to new buyers and encourage more sales. Studies have shown that users of the popular social networking website Facebook are much more likely to "like" a Facebook page if the company offers special freebies and discounts to its fans. By generating more and more fans, businesses can increase their overall visibility on a larger scale. For example, when a person "likes" a product on Facebook, this activity is posted on their profile for the rest of their friends to see. Considering the fact that the average Facebook account holder has about 500 friends, this can dramatically spread the message of your company while also increasing its credibility.
Facebook Marketing: 5 Unique Ways to Drive More Traffic to Your Facebook Page
Recently I've been paying attention to what attracts me to Facebook fan pages. Any strategy to which I pay attention has to have a very high WIIFM (What's In It For Me) factor. Here are 5 unique ways I've seen others use to drive traffic to their Facebook pages:
Facebook Marketing: 7 Must-Have Components of an Effective Facebook Page
After attending many classes about social media and Facebook sifting through the massive amount of information that exists about what comprises an effective Facebook page, I've finally determined what seems to be most effective for a Facebook page, and it doesn't include spending hundreds of dollars for a custom design. Here are my 7 components for an effective Facebook business page that won't break the bank:

Other fan page Related Articles

6 Ways to Get Your Visitors To Contact You From Your Contact Us Page
Along with the About Us page, your Contact Us page is one of the most important and crucial pages on your site to get right. In fact, the Contact Us page could be considered the absolutely most important page. Even if the rest of your site succeeds in the goals, if visitors fail to find the information they need to contact you then you will bring their shopping experience to a screeching halt. Shoppers are often hampered if they don't feel they can get a hold of a real person or are limited in their contact options. With all other areas of the site working, a bad contact us page may cause someone to think twice about purchasing with you altogether.

7 Ways to Make Your Home Page a Home Run for Usability
Your home page is the single most crucial page of your site. This is the page that will be the primary entry point for a majority of your visitors. It is also the page that sets the stage for the rest of the site giving visitors a birds-eye view of who you are, what you're about, what you can do for them, what you offer, and how they get the information needed. The importance of making sure your home page is user-friendly cannot be understated. This page, more than any other, has to pull together so many elements without being overbearing or overloading the visitor with information overkill. Despite the over-reaching purpose of the home page, simplicity is the key. Provide the necessary information and usability elements and you'll lower your bounce rate and improve site conversions along the way.

Increase Conversions With Optimized Landing Pages
A landing page is a web page that visitors from a specific traffic source land on. They are heavily linked to individual marketing campaigns – for example, the landing page for a PPC campaign is the page that visitors land on when they click your PPC ad.
How To Consistently Improve Your Web Site Results
Split testing is also known as A/B testing. It is the process of taking one page (your control or page A) and then creating another page (page B) with one single change and then driving equal traffic to both pages to see which page gets a better result.
How To Create Your Own eBay About Me Page
Regular readers of this newsletter and my newspaper column know that I am a big fan of eBay's About Me Page feature. This is a special page you can create as part of your eBay account that is linked from your eBay ID (with a little About Me icon). You can use your eBay About Me Page as a sales tool. Customers can click on your About Me icon to get to your About Me page, which you can set up to include information about you, your interests, and
The Art of the Signup Page
A site's signup page is the second most important page on a site (the most important is the home page itself) because this is where you're asking for committment. Everyone worries about the home page (and still don't do a good job), but most companies do a poor job with the signup page. For example, HAMweather's is aesthetically-challenged, and Last.fm's doesn't convey enough information. This article about signup pages by Tim Bednar is a good read. His list of important signup-page elements is:
Landing Page Optimization Tips
When we hear the words Landing Page we generally think of PPC campaigns or some other form of internet advertising. But I like to use landing pages for all of my off-line advertising also. However, you’re using it, a landing page is a web page, typically hidden from the site’s menu bar and other navigation – meaning the only way you can get to the page is to type the URL directly into the browser.

Learn the Two Different Types of Pages Required for Your Online Based Business Website
If you have a website from which you run an online based business, are you aware that you need to have two distinct types of pages for this to work efficiently? The first type is a content or article page and the second is a sales page often referred to as a landing or squeeze page.
Small Business: The Importance Of Lead Capture
If you're putting together your website, you've probably come across the term "lead capture page" and wondered what on earth it's all about. A Lead Capture Page is often called a squeeze page and it performs a vital function. This page grabs a visitor's attention and provides fast, easily-understood benefits to encourage that person to subscribe to your email marketing list. Over time your lead capture page will provide a prospect list that you can use to market your business. This page must be designed to attract and appeal to your Target Audience. This is not only includes the graphics and layout of the page, it also includes the words and language used... Your Lead Capture page is critical - if you don't hook the reader within a few seconds, they'll move on and they general won't come back.
What is Page Rank and How Does It Work?
According to pro-seo, Check PageRank aka PR is one of the methods Google uses to determine the relevance or importance of a Web page. PageRank is a vote, by all the other Web pages on the Internet, about how important a Web page is. A link to a Web page counts as a vote of support. If there are no incoming links to a Web page then there is no support.

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