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The Business Development Tactics that Get the Most “Bang for the Buck” for Coaches, Consultants, and Business Advisors
This article examines the various business development tactics at the professional’s disposal, organized by how much they cost, and how much they get back for you.

Other fancy brochures Related Articles

Create High Impact Copy
Newsletters and brochures need writing skills (which you know you have because you did okay in high school) which you may want to polish up to best promote your services.

Cut bickering between Sales and Marketing with these tips
“All Marketing does is produce useless brochures” complains Mr. Sales. “All Sales does is complain about our brochures” counters Ms. Marketing.

Always Steal from the Best
I'm a big fan of all things to do with the creative process, so the following unsurprisingly struck my fancy. It is from a fascinating BBC documentary on the origins of the original BBC version of The Office.

The Importance of Case Studies for your PR Program
How to use case studies to help get PR. It doesn't have to be fancy...just easy to read and get to the point.
Hotels and B & B's should be doing better on the web
How to promote your Hotel or B & B on the web. Let's stop publishing brochures and make it personal!
Questions That Sell
We are working on a new campaign for a client and spent a few hours today looking at competitive web sites, ads and brochures. After about three hours we looked at each other and said, “Can you remember anything any of these companies said that stands out?” Ken said, “I bet if I took all these brochures, and removed the company name and logo, even our client couldn’t tell them apart!” Every single firm started their pitch with a description of their products and services, and lots of detail on how great they are. Then they added thrilling descriptions of their plants (usually with a picture of the parking lot) and a price list.

Do you have effective key messages?
In PR we are always going on about key messages. We use them in everything from prepping for a media interview through to writing websites and corporate brochures. But what are they?
Got Sand in Your Hourglass?
Scientists at University of California, at S.F. has published some research on how to add up to 10 years to your longevity. No fancy terms, just plain English. You'll like it.
Keep cash flow to an optimum
Keep cash flow to an optimum by observing the following suggested methods: - Keep your payroll bill down to an absolute minimum - however, always pay good money to good employees or they will walk! - Try to avoid signing long-term rental agreements and if fancy offices are not necessary don't bother with upmarket office space, especially if your customers rarely visit your business. - Don't overpay yourself - you only need to take out what is enough to feed yourself. - Keep a close eye on staff travel and entertainment and avoid issuing staff with company credit cards and mobile phones! - Fancy office furniture hurts the bank balance and is not necessary unless you are in the type of business that needs to impress clients. Secondhand or liquidation stock furniture is the best option and will save you a small fortune!
Do Millionaires Shop at Thrift Stores? The Answer May Surprise You
When most people think of millionaires, they envision someone who lives in a fancy house and drives fancy cars. However as you will see, that is not usually the case. A great many millionaires live very conservative lifestyles and spend money very carefully. So the answer to the question of, “Do millionaires shop at Thrift Stores?” is very possibly yes.

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