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What Sets A Home Based Business Franchise Apart?
There are plenty of home based businesses available today, but if you look closely, you'll find that alot of so-called home businesses are multi-level-marketing scams, envelope stuffing, or a number of other schemes that end up being more trouble than they're worth. This article takes a look at legitimate home based business franchises and what sets them apart from the rest.

BUSINESS PLAN BLUNDERS 7 Ways to Avoid Shooting Yourself in the Foot
Okay, you’re finally writing your business plan. But will it help you secure the funding you need? Will it be your road map to success—helping you to build a successful business? Most entrepreneurs write their business plans with one goal in mind: to raise money. Even so, a business plan is a double-edged sword. While it allows you to introduce and sell your business to the reader, it also gives the reader the opportunity to say “No, thanks.” Don’t blow your big chance. Now more than ever, you only get one chance to make a good first impression. Below are 7 mistakes to avoid—7 sure-fire ways to shoot yourself in the foot.

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Do you want to improve the effectiveness of your web site
When it comes to websites, most business owners make the mistake of confusing glitz with effectiveness. If your primary objective is to sell, then the single most important issue is text. Not graphics and definitely not fancy flash technology. Graphic designers may disagree with me on this, but words are what count.

Words of Power
Words have power – words spoken with clear intent and emotion carry more power than just random words on a page. Many businesses try and create their business plan or marketing material by just copying what someone else has done. They take the words, shuffle them around a bit and then label it with their company name.

How to Write for the Web – A Step by Step Blueprint for Writing Killer Copy (Part 1/3)
Do you want to discover how to write web copy that makes your visitors reach out for their wallets and buy your products? These tips will teach you how to write for the web. Use Short Sentences Don’t try to use fancy words. Get right to the point and make it simple. If a sentence looks too long, it probably is. Most of the times, long sentences could easily be broken up in two, three, or even four short sentences. Mix sentence lengths to make the text easier to read.

The Power of Words in Marketing
Words are a funny thing. You can use them to get rich but if you use them incorrectly they will make you poor. Words can be used to make peace or start a war. Words are definitely powerful. Some words work with one industry while the same ones do not work in another. The following has some important information on words relating to marketing, ad copy and conversation in sales.

••••••>Avoid the Use of "Stop Words" in Your Keyword Selections
SEO involves the process of investigating keywords to use on your site, do not waste your time on using Stop Words in your keyword selections. Stop words are actually ignored by Google and the other search engine spiders. Stop words are small, common words that are used on every website: words like "a," "the," and "and" are the most frequently used words on the Internet and should be avoided in keywords when possible.

Selling on EBay - How to Increase Your Online Auction Sale on EBay
I have tested changing just 2 words that were deep in the text, words that made it clear I cared a great deal about making a sale. I changed them into words that were indifferent and the response went up by 180%. What were those words?

Ode to Words
Enrich your vocabulary every day by scheduling time to read. Be curious about the words you don’t understand. Become aware of the words that live inside your head by journaling. Use the power of words by adopting a mantra. Our language shapes our thinking. Our words ultimately define us. Who do you want to be?

Do You Have a Corporate-Web Speech Impediment?
I spend a lot of time talking about websites. I'm always talking to clients, potential clients, job seekers, industry pros and my fellow Orbiteers and I've noticed a few things about how people talk about websites: people use a lot of fancy words. Naturally, the web has brought about a lot of new things that needed new words. But somehow it also led to more technical words for some simple ideas.

What language are YOU speaking?
Why do salespeople speak the “language of words” when their customers are speaking the “language of numbers”? Salespeople are using words to describe their features and functions; they use words in describing their benefits. They use words in their PowerPoint presentations, proposals and collateral materials. Words everywhere! Where’s the $, %, #’s?

Do Millionaires Shop at Thrift Stores? The Answer May Surprise You
When most people think of millionaires, they envision someone who lives in a fancy house and drives fancy cars. However as you will see, that is not usually the case. A great many millionaires live very conservative lifestyles and spend money very carefully. So the answer to the question of, “Do millionaires shop at Thrift Stores?” is very possibly yes.

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