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Web-Video Campaign Creation 101
Maybe it's just us but I'm finding more and more clients open to the idea that Web-commercials need to be something different, something entertaining, something informative, and most of all something memorable. It isn't about creating something viral for the sake of being viral but rather something that is worth the time and effort to sit through.

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Lesson #2: Put a Little Magic into Your Thinking
When Rowling first approached publishers with her manuscript about a boy wizard, she was welcomed with a barrage of criticism. Many of those criticisms she could do little about. For instance, how could she make her story less fantastical when the very concept behind it was all about magic and wizardry? But there were other criticisms that Rowling took to heart and tried to fix. After all, she knew success was often times much like a game; if you wanted to reach the end, you had to play by the rules.

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