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ANATOMY OF A GOOD DIRECT MAIL PACKAGE
An analysis of a good direct mail package.

NOSTALGIA, A POWERFUL BUT OFTEN NEGLECTED SELLING TOOL
Nostalgia can be used as a powerful selling tool. Here's how:

THE FOUR MAJOR DIFFERENCES BETWEEN EMAIL AND DIRECT MAIL
While there are many similarities between email and direct mail copy, there are four key differences to be aware of. Here are four of them:

Internet Home Based Business--Always Use Caution in Choosing the Right One for You
Internet home based business is a great option in the midst of this economic depression. However, you must be alert and aware of less than honest companies masked as legitimate. This article will focus on that issue and how to choose the legitimate opportunities...

Home Based Business Opportunity--Despite the Rumors There are Legitimate Opportunities Out There
This article is about using caution when choosing a home based business opportunity. Despite the negative thoughts by many people, there are legitimate home business opportunities from credible network marketing companies...

Are You A Dinosaur
Do you really know your business? To know your business you must know all the operating metrics as well the core of your business model. Business is part art and part science.

Low Hanging Fruit
Begin anew with the basic fundamentals everyday and one of the best business fundamentals is to remember to pick the low hanging fruit.

Internet Home Based Business--Create Wealth from Home
Do you have a strong desire to accomplish more with your life, spend more time with your family and work toward financial freedom? If so, an Internet home based business opportunity is the right opportunity at the right time for you. find out more...

Internet Home Based Business--Plan for Mastery
Internet home based business; planning is essential to your business success. One of the most effective ways to market your product or service is through the Internet. This article will address a business plan for home based business...

SEVEN WAYS TO RELIEVE STRESS IN YOUR LIFE
To help you relieve stress in a crazy world seven examples are provided to give you actions you can consider when dealing with some of the often-cited causes of stress.

Resonsible leadership in an interconnected universe
What does a leader's responsibility mean in times of crisis and the established knowledge that we are living in an interconnected universe consisting of energy and consciousness only?

Understanding and Managing Your Stress
Stress management is, in its simplest terms, your ability to deal effectively with all the combination's of pressure that come at you on a daily basis. It is your ability to operate under optimal levels of stress without letting the pressure build to the point where you cannot cope. This is normally accomplished by developing a process of both prevention and intervention.

Role of the Supervisor: Retain Your Best Talent
Employees’ confidence in the ability of their supervisor is one of the most important predictors of retention. Employees want to feel proud of being part of a successful organization and therefore worth an investment of their time. Supervisors must accept the fact that to a large degree employee turnover is their responsibility.

Are You Prepared for the New Workplace?
Preparation of the future workforce must become an integrated and inclusive system which ties training (skills) and education (concepts and theory) with the reality of economic and social development.

Management Technique: Reverse Feedback

Managing people can be a challenge, especially when you’re new at it. But it’s even harder if and when your goal is to inspire people to want to do something in lieu of making them feel as though they have to. We all know that the quality of the end result is far better when people are interested in what they are doing and care about the outcomes they produce. So why is it so common for so many managers to fall back on the old, ho-hum hierarchical management model of, “Do it because I’m the boss?” These are remnants of stale power structures which carry assumptions that bosses get things done because they “say so.” At its best, it’s a highly unimaginative and weak approach to managing people, and at its worst it’s ignorant.

How to Leverage Your Work to Make More Money in Less Time
When you create a product, service, process or system for your small business it takes a lot of thought, planning and time. It's important that you find ways to leverage your work by using it again and again to make more money in less time.

How to Create an In-Demand Information Product in 30 Days
It doesn’t matter what kind of small business you have, you can create a downloadable information product in 30 days or less. Information products are in demand, and you can use them in multiple ways.

Create a 6-Figure Income with a Proven Business Design
I’ve been a successful entrepreneur for over 20 years and I ran my first two businesses without a real business design. In other words I did what most small business owners do. They sell a few basic products or services. They find a few ways to market them and they get clients. They sell time for money and they create an income ceiling. So what was the problem?

Transform Your Small Business Marketing
I regularly interview small and solo business owners who call my coaching company looking for help. After getting a sense of what their business is all about, what their biggest goals are, and what lifestyle they are trying to create, I ask them what their biggest challenges are. Nine times out of ten, it’s getting more clients and the problem is marketing.

Skip Perfection and Go after the Easy Sales First
If you are still at the early stages of building your small or solo business and you’re struggling to get clients, what you need now are easy sales that generate cash flow. Cash flow will allow you to pay your bills and invest in growing your business

Internet Home Based Business--Are There Any Legitimate Businesses Out There?
If you are interested in a starting a legitimate home based business on the Internet, you need information about how to start. This article will provide sufficient information to help you decide.

Why Starting a Home Based Business is Appealing to an Increasing Number of People
If you have been thinking of starting a home based business, you are among the thousands of individuals with the same mind set. Most people do not have sufficient information to make an informed decision. This article will provide enough information for you to decide if you want to do it.

Starting a home based business--What you need to Know before You Start?
Are you looking for a home based business opportunity? You are not alone because an increasing number of individuals are doing the same. Before you get involved there are some facts you need to know. This article provides those facts. Read more ...

Starting a Home Based Business Opportunity and What it Requires
Starting a home based business opportunity on the Internet is appealing to more people on a daily basis. Before accepting the challenge, it is important for you to know what is required. Here you can get information that will help you to make an informed decision whether it is something you can and want to do.

THE ACORN THEORY

The Acorn Theory was first postulated in the modern era, at least in the public domain by James Hillman, author and psychologist, in his bestselling book; The Soul’s Code. It is Hillman’s view that one of life’s greatest mysteries is the question of character and ones destiny. In this theory he proposes that our calling is inborn and that it’s our mission in life to realize its imperatives. He has called it the “acorn theory,” the idea that our lives are formed by a particular image, just as the oak’s destiny is contained in the tiny acorn.

Role of the Supervisor: Employee Engagement!
Your role as a supervisor is to set very clear expectations, give employees the right training and materials, focus on the engaged employees needs, and recognize your best performers contributions…those are the strategies that drive engagement. Those are the strategies that will make you a great supervisor. Take care of your engaged talent and they will take care of you.

Starting a Home Based Business to Put You on the Path to Financial Freedom
Have you considered starting a home based business on the Internet? Okay, that is a great idea! But first you need to be educated on what it is and then make an informed decision whether or not you can and want to do it. Read this article for needed information.

Internet Home Based Business Opportunity and What you Need to Start
These tough economic times call for an alternative to the traditional job. As more jobs continue to be outsourced and the unemployment rate climbs to double digits, an Internet home based business is the only viable alternative. This article will provide information you need before you join a business opportunity. Be careful not to make your move too soon.

Resume Writing: 3 Quick Tips To Get You Noticed
Resume writing is as much an art as it is a skill. This article gives practical tips on improving your resume.

Landing Your First or Next Human Resources Job: 15 Tips
Landing a job in human resources can be difficult. This articles gives students, graduates and those seeking their next HR opportunity practical advice in their job search.

Starting a Home Based Business-to Start or not to start is the Question
To start or not to start a home based business is the question most asked by individuals looking for an alternative to the traditional job. If you have lost your job recently or have been unemployed for more that 9 months and your benefits will soon expire, we need to talk. This article will provide information to help you make an informed decision.

Unemployed or Employed: Are You Prepared for the New Workplace?

The driving force of the knowledge age is the human mind! Our economy will grow only if we grow our human capital potential. You will grow as an individual only if you grow your knowledge base. Most importantly, because job requirements change so often “life-long learning skills” have become critical to staying employed. A solid worker in the knowledge age – one who will stay employed – must have the ability to move effortlessly from project to project.

U.S. Education: Beyond the Tipping Point – On the Way to Oblivion
U.S. education, once the envy of the world is on a downward spiral. Rest assured… America education is madly rushing past the critical tipping point.In spite of many national, state and local initiatives, schools have failed their students for years with little or no improvement in achievement.

Which Type of Advertising Works Best?
One of the greatest problems businesses have is knowing which type of advertising works best.

Internet Home Based Business Opportunity-Effective Research Tips
This article is all about helping you with starting an Internet home based business opportunity. You will see effective tips on researching and selecting a legitimate opportunity. Continue reading and take advantage of the valuable tips.

Home Based Business Opportunity and this Business Known as Network Marketing
For your information, there are an increasing number of individuals searching for a home based business opportunity on the Internet. It does not matter whether you are employed or not; you should consider a home business opportunity. For detailed information continue reading this article.

20 Ways to Say No

Saying no is tough sometimes. But it’s a necessary skill if you want to live a life with any kind of balance. Demands on our time, money and other resources can take all that we have if we allow them. And failing to use this important word leads to resentments in our relationships, over-scheduling, overwhelm, over extending, frustration and inattention to our own needs or goals. When we aren’t good at it, coming up with a “no” on the fly can be very difficult. I encourage my clients to create some ready phrases so that they are prepared. The trick is to:

Starting a Home Based Business--What You Need to Know
If you are interested in starting a home based business on the Internet, this article will give you basic information you need to know before you jump in with both feet. It is a wise decision, but you need some basic information first. You will find it here.

What Is The Definition Of Financial Freedom?
For many people the definition of financial freedom is the position in life where they think all their money problems are over. Is that truly when financial freedom is achieved?

Home Based Business Opportunity--Information to Avoid Fraudulent Business Opportunities
If you have been frustrated to the point of giving up on your search to find a legitimate home based business opportunity because of illegal network marketing companies and fear of being ripped off, we need to talk. Continue reading this article for details.

What is the Secret to Success?
What is the Secret to Success? What is the mystery or magic formula for success?

What's Hot and What's Not: A Six Step Process to Identify Promotional Opportunities for Your Small Business

According to the experts, new technology appears online approximately every two and a half seconds – and theoretically, every new application has the potential to transform your business. How do you know what’s worth your time and what’s a total time-waster? That’s a serious question, when you only have 24 hours in a day and still have a business to run. Save time and minimize frustration by adopting this six-step process for approaching new technology.

Why You Should Consider Starting a Home Based Business
You need a home based business even though we have been led to believe there is a recovery happening as we speak. However, average citizens, the little guy and gal continue to suffer as the unemployment rate moved into double digits. A home business on the Internet is the best option.

Some Tips for Starting an Internet Home Based Business
Any business can be promoted online if you have a website. The blog on your website helps you interact with your customers and build strong business relationships. You could also look for many free methods available on the internet to market your business. Therefore, a website is an absolute must for any Internet home business.

Why Social Media is Just Like Sex.
Let me start with an apology. For those who don't know me, you might be put-off by the title of this article, "Why Social Media is Just Like Sex." But if you do know me, you might be a little more comfortable with the title. After all, there really are some parallels between the two. So check out the article and find out for yourself why social media actually IS like sex.

Which Social Media Tool will be the First to Become Irrelevant?
A recent survey conducted by the 60 Second Marketer with marketing directors around the globe asked "Which social media tool will be the first to become irrelevant?" The answer may surprise you. Check it out.

Internet Home Based Business--Do You Need a Business License to Operate from Home?
If you are looking for an Internet home based business opportunity, without a doubt it is your best option to generate income without a job. A job, no matter how much you earn, you are never in control of your financial future. Matter of fact, you are working to make someone else rich. When you lose your job,your income stops until you find another and chances of that happening are limited.

Promoting Your Internet Home Based Business with Article Marketing
This article is about promoting your Internet Home Based Business using article marketing. Thousands of business entrepreneurs on the Internet adopt this form of marketing and promoting. News and information you can use.

Starting a Home Based Business - The Journey across a Rough Terrain
Many people are planning to get rid of their existing jobs for starting a home based business. They wish to switch over to something more exciting, something that will give them a lot of job satisfaction, besides giving them the financial freedom. The most obvious choice before them is the business venture that they can operate from their homes.

What You Should Learn From Union Organizing
This article discusses what companies should learn from union organizing and how management by listening to the voices of the workers can build a better work environment

Losing Focus and Clarity of Vision
This article discusses the lack of focus and clarity in vision and mission statements an how to regain this clarity and focus.

Survey Shows Business Leaders More Successful at Major Change During the Recession
In this article Rick Maurer discusses his findings from an online survey conducted by Maurer & Associates regarding the challenge of change in today's organizations

All that Twitters is not Gold
Twitter marketing is one of the best methods that any online marketer can employ to earn money from the convenience of their own home. This way of getting your message to the masses can be utilized by those who are younger or older or male or female. This article will show you 2 very simple ways in which you can put the power of this online phenomenon to work in your own home based business.

The Automatic Income Reducer (The Television)
Numerous articles have been written and published on why people fail in network marketing. The net effect of all of this attention is that this subject has been researched, dissected, and preached about. Although many items occur on the list of distractions, the largest culprit or automatic income reducer appears to be somewhat unanimous and that is the television.

Disappointed By The Things You Didnâ€™t Do
The only thing that limits you is yourself.

Don’t Accept the Unacceptable
There is no reason we should do this. If our attitudes are aligned as they shouldbe.

10 Ways to Ensure Your Home Based Business Gets off to a Good Start
Setting up a home based business requires careful planning. Here are some tips and hints to set you on the road to success

One More Great Day
Don't let outside influences control you.

REINVENTING YOURSELF

Recently and again, I had an opportunity to visit with Geoff Currier on The Nighthawk, CJOB’s evening show. Geoff asked me to join him in a discussion of how some people manage to re-invent themselves and he used the example of Frank McCourt the author of Angela’s Ashes to start things off. As a Life & Business Coach my work with clients is all about reinvention but perhaps not in the way you may think.

Don't Lose Your Focus
Of the many obstacles business people face one of the hardest to overcome is our loss of focus.

Stimulus for Chiropractic? Promises or Proof? Quest for the truth.

After hearing about more and more promises of 44K stimulus monies, I decided it was time to share my understanding of the stimulus package and how it applies to chiropractic at present. My intent is to help educate you on how it may (or may not) affect you as a chiropractor. After many conversations, I feel that a lot of you are being misled with sales spins and am disappointed with fellow vendors for their use of this kind of tactic.

Community Pages and Good Landing Pages

Assuming a company is actually selling products and/or services and not just monetizing a blog, we treat "landing pages" as the places to induce action (and give the most vital information to further the chain of events leading to action. While blogs are wonderful and we endorse the use of them, chances are it's safe to say you didn't start a company just as an excuse to blog. When a person looking for (x) services lands on the company blog, they will most likely scour through a few posts and not see the information they need to know (pricing, etc) and back out. A blog unquestionably adds value but it generally will not produce the kind of information to immediately induce a successful outcome from a new visitor looking specifically for your services NOW.

Is An Internet Home Based Business The Best Way To Make Money From Home?
There are a huge number of new home based business opportunities on the Internet and growing more by the day. Everybody is having a hard time and looking for ways to generate income. What is the best way to make money from the privacy and comfort of your home? Of course, a home based business opportunity on the Internet. To learn more, continue reading.

What's Your Favorite "F" word ?
Interesting replies I received from a Tweet on Twitter concerning thankfulness. This is an article you'll really enjoy.

Understanding the market

As some of you know I have built SM Mentors predominantly on the telephone. That is I call and discuss business issues with owners of Small to Medium enterprises (£500K - £25Mn) on a three month cycle to be ready to help when they need it. As part of this I continuously get asked how other businesses are faring. This month I have taken a more disciplined view and recorded the comments to get a bellwether of what is going on. The answer in one word is mixed.

Mentoring and Walking - Taking a Different Route

I am a very keen walker especially around the beautiful Hertfordshire countryside. Now one can get in a rut in walking as in business of always going the same way. I consider this principle in my latest article and find amazing value in taking a different route. I describe how I went for a walk with one of my clients near his home to great benefit to both parties. Read on and perhaps we can go for a walk too!

The Secret to Your Best Public Speaking Presentation Ever
Have you ever seen a public speaker who was so stilted and boring you found yourself thinking other thoughts rather than listen to their message? Or have you ever seen somebody who looks like they're trying to recite a speech they have memorized? Don't let this be you. It's boring.

The Top Four Annoying Cold Call Mistakes of All Time
The reason most sales people feel they’re annoying a decision-maker when making cold call is because they have a completely annoying approach! Interviews with hundreds of corporate decision-makers reveal the top four annoying cold call mistakes... of all time.

Personal Branding -- What do you bring to the table?"
People don't often think about themselves as a "brand", though they should. It could mean the difference between being successful or not, whether in business or personal matters. People want to know, "What do you bring to the table?"

Starting a Home Based Business – Tips and Helpful Information
This article provides information and a few tips about starting a home based business on the Internet. Many people are talking about and some take action and get involved in network marketing and home based business opportunities. If you are unemployed and having difficulty finding another job, take the alternative to employment and start an Internet business.

Target Market Selection is a Major Key to Internet Marketing Business Success

I work everyday with corporate professionals who are looking to leave their jobs and get into the internet marketing industry. Their first question is, “How do I get started?” The next question is, “How do I get prospects coming to me?” Some have already started their marketing campaign. But they are getting little response. So here is the first question you need to ask yourself. “What group of people are you marketing to? Have you made a target market selection?”

Starting an Internet Home Based Business Opportunity – Is it the Right Venture for You
For anyone unemployed or may be next to be laid off, this article is required reading. Since most individuals are not sure what to do about it, here is a suggestion for what you can do; Your mission should you decide to accept it, is to prepare for starting an Internet Home Based Business. You will discover that it is the only viable alternative to a traditional job. Read more.

The Seven Words Which Can Change Your Life
When you look into your future, what do you see? Do you have a clear vision of where your life is heading? If you know where it is you wish to go, odds are you will get there. However, if you have no idea of where it is you're going, it is certain that you will get there.

Self Motivation
This is an except from my book on self coaching. Chapter 6 deals with self motivation which is an essential ingredient in the self coaching process. This is an excerpt from my book: Deep Coaching: A Guide to Self Directed Living. You can find a free preview of three chapters to download and get directions to download the ebook or buy the book on-line. Thanks for having a look.

Book Review: If you hear the message three times...

If You Hear the Message is a highly readable and inspiring account of Patricia Heller’s transformation from living with Chronic Fatigue Syndrome (CFS) to becoming a spiritual and self aware healer. She takes us on her journey from curing her ‘incurable’ illness to investigating healing hands, past life regression, shamanism, manifesting greatness, automatic writing, heart centred transformation, her inner gypsy woman and many more. The book is actually an excellent survey of the healing modalities in America over the past fifteen years.

Getting Clarity in Decision Making
Good decision making is important for effective leadership and career success. Good decisions, made in a timely manner can make all the difference to your success. Poor decisions court failure, affecting your status and leadership of your own life. Bradley Foster takes your through a couple tools that will help you get clarity even in the midst of some of the most difficult decisions.

Having a Purpose

As children we are always asking the question ‘why?’ This often results in the majority of adults becoming frustrated with our incessant questioning. Through this we learn to tone down our questions as we get older. This, however, does not mean that we are not curious and do not want to know. In our workplace, or anywhere we are asked to make a commitment and strive to achieve something, the question looming in our mind is why? Why are we doing this? What is the point? What will we achieve as a result of doing this?

Are You a Forced Entrepreneur?
Many people are making the recession a blessing in disguise to hone their talent and skills, to spend time with family and community, and to get connected with themselves all over again!

Starting an Internet Home Based Business
Starting an Internet home based business is the best alternative to a traditional job during this deep recession in the United States and the rest of the world. If you have a late model computer with high-speed Internet access and basic computer and Internet skills you are good to go.

Internet Home Based Business
There are many different people starting an Internet home based business these days. A large number of people have computers and know how to operate them. They also have state-of-the-art computers with high-speed Internet access and are ready to tackle the business of running an Internet home based business.

Is it Necessary to Have Training in a Home Based Business Opportunity?
The one big mistake made by most entrepreneurs signing up with a network marketing company to be an Affiliate and start a home based business opportunity is not reading contracts. They simply sign on the dotted line and have no idea what they are agreeing to. We will discuss that issue in this article today.

The Goldilocks Syndrome
Definition: An extreme sense of entitlement. Expectation of Manna falling from heaven without acknowledgment or gratitude. Named for the ungrateful character in Goldilocks and the Three Bears. Do you have an employee like this?

Why Begin With The End In Mind?
The only way to accomplish anything is through the proper mindset.

Trust Your SEO Company With Open Eyes

In business we have to trust our service providers. SEO companies are our gateway to online success. But itâ€™s a good idea to keep a tab on what they are doing on our websites. Remember in the online world the website is your business store and you wouldnâ€™t want a wrong description or profile projected! Or worse you wouldnâ€™t want to be taken for a ride after paying those dollars!

When Organic SEO Tastes Too Much Like Hard Work!
This article discusses the reasons why you never see a break down on the amount of money spent on ‘organic’ SEO marketing vs "Pay per Click Advertising". Have you wondered why do companies take up using online ads more easily than using organic marketing? Find out what are the benefits gained by those brave enough to take on the challenge of search engine optimisation or SEO.

Top 12 SEO Tips To Optimise Your Website Content For Organic Search.
This article contains SEO tips and advice on optimising your website including a step by step approach to get you started.

Are Your SEO Efforts In Line With Your Marketing Strategies?
While many companies see the value and importance in SEO, a great number still treat it as essentially a separate entity from their greater marketing efforts, and the two "never speak to each other" This approach is potentially dangerous considering SEO is meant to attract the right kind of customers online, and it's effectiveness can be decreased if it's not pointed in the right direction.

Above All – Integrity
Integrity seems to be a diminishing attribute these days. The concept of Karma comes into play in one's ability to continue on a even keal. What are the general principles of success that are based on the concept of integrity.

Go All the Way and More!

Sometimes it's a matter of unknown limitations you've set on yourself. Limitations to how far you will go with any given circumstance, determining to what lengths you will go to become successful. It becomes a matter of deep commitment to do whatever it takes. Not only to achieve the goal, but moreover to eliminate that obscure obstacle that seems to constantly stand in your way. Questions need to be asked of yourself, but more importantly answered with the most brutal of honesty.

Sales Will Solve Many of Today's Problems
Many businesses are contracting rather than expanding in these difficult economic times. Contracting will insure failure, while the expanding principle will almost surely be rewarded with success.

The Incredible Power of Your Vision

Creating clarity in your vision and purpose will insure your success. Each time an entrepreneur begins a new endeavor, you will find that they focus all of their attention and energy on the project. All of it! Most learn all there was to learn about the task at hand and then find even more information, generally from sources unrelated to the actual project. Through this, they usually create a whole new way of approaching a particular venture and undoubtedly live and breathe that endeavor to its successful end.

Learn How to Succeed in MLM When Everyone Else is Failing
What do you do when you are spending more money on your MLM marketing than you are earning? Don't dump your MLM program! Learn how to become a LEADER in your company and earn what you are worth. I know, I know. How do you do this, you ask? First, you have to FORGET everything that you have been told by everyone involved in MLM. Then you need to learn to be a leader.

MLM Marketers -- Who Own Your Leads?

MLM marketers, in today's market, have a significant problem that is probably outside of their scope of interest. Most have not read their marketing agreement, understand what they have agreed to and what they can and can't do. This is an unfortunate lack of knowledge. In most cases, if you are marketing for an MLM, THEY own your leads. The MLM company determines who gets what people and how they are placed into the organization.

Network Marketer or MLM Marketer aka Used Car Salesman

In the marketing arena today, there seems to be two distinct styles of marketers. The most common type is the old school MLM marketer, what I will call the "used car salesman". We all know the type, long on hype and short on details. Everything is the deal that will make you millions with little work. You know the ads "No Cost, No Work, No Advertising, No Calling, etc," Why then would they need you?

Four Things All Business Opportunity Seekers Need To Consider For Success
Finding the proper business opportunity is not an easy task. These concepts will help eliminate the chances of becoming an awful statistic in this industry.

Knowing When to Sell?

One of my roles as a Mentor is to ask the BDQ – Bloody Difficult Question. And the real lulu of a question at the moment is “What the heck are you doing this for?” Surviving is hard enough but it is very painful working with clients and seeing them struggling on to keep the business running no matter what. The pain they are feeling is visible and so there are times when I as the Business Mentor have to call as it is.

Marketing Online

So, some advice, know what you would like to do, and do research in to how to archive it, for it don’t it will fail, as the saying goes, “if you fail to plan, you plan to fail”. Also, don’t get me wrong, going into any business online or not isn’t easy for is takes you out of your comfort zone, which is good for you, because if you are not liking your own situation financial or otherwise, you have to change it. I

Entrepreneur Spirit
• You have to believe in yourself, and become the entrepreneur that is inside. We all have it we just choose to use it when it suits us. Well you have to stick to you guns and work with the systems or methodologies that are in place and do what individuals have done before and proven it.

Why Small Businesses Should Turn to Public Relations During a Down Economy

The common consensus is that during a down economy, failing to market your small business gives your competitors an advantage. Failing to keep your company’s name and its products and services in front of current and prospective customers means that when the economy recovers, it will take you that much longer to re-establish your market presence. Public relations, will allow you to launch your awareness campaign without spending money on production and media buys. Public relations allows small business the time and space to tell your story

Are Your Prices High Enough?
You love to get new clients for your business. You work hard developing your skills and marketing yourself and the payoff comes when someone says, yes, yes, they want to hire you! Hooray!

Beware of Sharks in Dolphin’s Clothing
Have you ever noticed that some of the people who profess to be the most loving, spiritual people are some of the most angry, awful, judgmental people you’ve ever met?

Investing in the Invisible

If you’re a business owner, you might be surrounded by sea, but you know there is land out there somewhere and you are determined to find it. You are investing in the invisible – the land you can’t see yet is the land of your dreams, your goals, and your brilliant, successful future filled with riches, profits, and rewards. If you’re thinking of becoming a business owner, you’re thinking about investing in that same invisible, glorious dream.

Information Overload – Stop Reading and Implement!
Every now and then I get “information overload” syndrome. This is when my eyes cross and I just want to take a nap or play FreeCell all day on my computer.

Open Comments for Business Blogs - Yea or Nay?
Depending on the level of readership you attract, and perhaps the topics you're willing to take on, your ability to take part and even moderate if need be is important. In the end, if you are routinely providing valuable information in a compelling fashion, you will build a following who can only add value by their mere presence.

Where and How to Learn Exactly What People Want to Buy
Small business owners often make the mistake of creating and marketing products and services that they are passionate about without learning first if there is a need or demand for them in the marketplace. This can lead to unnecessary struggle, frustration and disappointment. You think you’re doing everything right but the sales just aren’t rolling in.

How Your Business Model Could Be Limiting Your Income and How to Change It

Most businesses start out with just one or two products or services. Maybe you’re selling services like coaching, event planning, personal training, web design or massage therapy, or maybe it’s an online info product like an e-book or course. Whatever it is, before long you find yourself selling time for money with your income limited by how many hours there are in the day, or you work hard to get lots of clients but the sale amount is so low and, since it’s a one time sale, you’re barely breaking even.

Being the Employee
â€œBeing the Employeeâ€. It shows how he transforming himself from the employee mindset to the entrepreneur mindset, with the help CarbonCopyPro. This online business is helping him see that there is a better way to make money and be empowered to make change in his life to go out of the comfort zone and have a business of his own, plus give back to help other with his story of triumph.

Financial Spiral
â€œFinancial Spiralâ€ and how most people donâ€™t realize what they can do to get out of it, because they just donâ€™t want too, or they are to afraid to do it. This video explains how it happened and what he has done to get out of it by using an amazing online marketing system that is turning is life around.

What Is A Fraudulent Taheebo Product?
"Taheebo" is the South American name for a tree. It grows in Brazil, Argentina and many other countries. The bark of this tree has been used for centuries by the natives of each of these countries -- used to treat all sorts of serious health problems, but particularly to treat cancer.

What Are These Things We Call Free Radicals? Are They Free, and Do We Want Them?

The "Free Radical" is the source for virtually all disease, illness and aging itself! Science has come a long way on this -- further by far than the medical establishment has moved on it. Many doctors will acknowledge that free radicals are the basic cause of disease, but since they don't have any drugs to treat free radicals with, they continue to administer drugs which are, themselves, often sources of more free radicals.

How Chelation Works
Here is a mechanical explanation of the chelating process -- and a comparison of intravenous chelation therapy with oral chelation.

Everything You Ever Wanted to Know About Natural Pain Relief!
MSM stands for Methyl Sulfonyl Methane, organic sulfur. When it rains, MSM falls on the ground and is used by plants. Your body needs MSM and contains some but, if you had more MSM in your body, you would endure far less pain and suffering from arthritis, back pain, Fibromyalgia and muscle soreness.

Water Everywhere!
With water so plentiful around us, usually people question only the quality of water. Hardly anyone asks you seriously, whether you think you drink ENOUGH water. They ask, instead, what TYPE of water you drink, if they ask at all. Typically, the people who ask what type of water you drink have some sort of a water filter to sell. Iâ€™m not selling water filters!

What's Wrong With Doctors?
It's an unfair question, of course, but it needs to be asked. Today's answer: What's wrong with doctors is their medical education!

Why Do People Take Vitamins?
There are three different reasons why someone would take vitamins. First, you might take them because your mother told you to! Really, that's a very legitimate reason, and probably accounts for a large percentage of the actual reasons people take vitamins.

Know When to Send Your Media Release for Free Publicity
Knowing when to send your media release to journalists and editors, can make the difference between getting free publicity or being overlooked.

What Makes Your Business Stand Out
When a visitor lands on your website, you have only a matter of seconds for your site to convey (a) what your site is about, and (b) give a compelling reason to stay and find out more, otherwise people leave.

How to Build a 6-Figure Income from Your Small Business
If you own a small or solo business or practice, or are an independent service professional here are some great business building ideas for you.

The 10 Profound Breakthroughs That Created My 6-Figure Business
Recently I offered a free tele-class called The 10 Profound Breakthroughs That Created My 6-Figure Business. Although I can’t include all of the content of this groundbreaking class here I wanted to share a brief summary of the 10 Breakthroughs with you. Here we go.

ProfNet Changes the Media-Relations Game
Why you must use ProfNet and HARO if you're serious about publicity

Health Care Town hall meeting called unpatriotic
What business lesson is there in the health care debacle?

You Can Quote Me
The art of writing convincing quotes for press releases and other matreials

Make These Recession Survival Strategies Work For You: Courage and Entrepreneurship
Becoming a successful entrepreneur requires courage, faith, honesty, initiative trust in others and above all, the ability to take risks. Entrepreneurship cannot be learned from a book or from a seminar. It must be practiced. Know yourself, know your brand and focus on what you want to create.

The Science and Art of Great Interviewing

Great interviewers use a structured process to gather the evidence they need to make informed hiring decisions. Plan your questions in advance. Build rapport. Investigate both sides of an issue. Check for capabilities, commitment and chemistry. Learn how to detect then trust your intuition. Keep your interviews on track. And record your observations during the interview in a structured way so you can fairly compare responses of all your candidates

Empowering the Customer
Explaining your services, and why they are needed, is as important as the product you are offering.

Marketing In A Poor Economy
Don't stop spending on advertising and marketing; this is a death sentence as sales are tied directly to advertising. Be creative - use Twitter, initiate special campaigns, revamp your website, make a You Tube video. Talk to your customers and find out what you can do for them that they need right now. Be able to adjust to market trends but stick to what you know.

10 Power Settings to Supercharge Your Website
Pages visited on your website, bounce rate, source of your traffic - these are just a few power settings that will supercharge your website.

Is Info-dumping killing your conversions?
Keeping the content on your website simple & specific.

Spreading yourself too thin in Social Media

Many DIY's have utilized social networking sites and other forms of social media to broadcast their message and communicate with others; however you can fall into the trap of starting to use many different sites to the point you can't update each one nearly frequent enough. The social media world is littered with "dead" blogs, dead profile pages, etc. Every instance you appear online will lead to a perception drawn from the visitor; a poorly maintained Facebook page or perhaps a blog not updated in several months can lead to a perhaps false conclusion your company is out of business, or struggling. Being visible online in many different places is really only beneficial if you have the manpower to update and continually communicate on each site.

How Often Should You Write in Your Blog?
It is important to have a plan when starting a business blog. Make sure your blog is current AND interesting.

Why Unique Content is Important

Too much similarity between pages within a site confuses the search engines. If the customer is willing to click-through onto different pages, at least give them something new to read or skim through. A lot of people in general fall into the trap of placing an uneven emphasis on the architectural layout as opposed to an even balance between layout and the actual content, providing problems with overall usability.

••••••> Five tips to top SEO Rankings in Google, Yahoo MSN Overview:
Five easy ways to get better Search Engine Positioning SERP. These tips will help in obtaining #1 Google Rankings

••••••>Free SEO Tip of the Day: Consider the URLs You Choose for SEO to achieve the best possible Google Ranking
Choosing the right URLs are just as important as using keyword enriched content and other white hat SEO methods for gaining great web page rankings.

Building A Phenomenal Sales Team Without Going Insane In The Process
Your sales force is the front line of your business. It is not only important to choose your team wisely, it is equally important to know how to keep them.

The Greatest Tool in Business: Listening
Failure to listen can impact your success in more ways than one.

Over Connecting
The distrust and confusion of receiving a random "connection/friend" request. This approach of sending several friend requests to strangers is awkward enough if done purely for social/personal reasons, but is particularly dangerous if done primarily for business networking reasons

Revamp to Revenue: 5 Ways to Turn on the Profits for your Website
Setting goals for your website is just one of the ways you what you want your visitors to do and in order of priority. From this you can then make certain elements more prominent, and minimize others.

Social Sites Can Be Good Places To Find A Legitimate Online Business Opportunity
If a friend comes up to you and offers an online business opportunity would you look at it? Chances are you probably would because you trust them that they are not trying to scam you. Social networking websites such as Twitter and Facebook are good places to find legitimate online business opportunities after you have made friends.

••••••>SEO Tip Of The Day: HTML Validation
HTML or XML validation is like the web's universal spell checker

••••••>File Naming Conventions for Top SEO
Naming your website files properly can go a long way in increasing your SEO -Search engine rankings

••••••>SEO Tip of the Day: Naming Your Website Domain
The domain name is your identity seen in every browser’s address box

••••••>SEO Tip of the Day: Character Set Tagging - Meta Tags
Meta tags in HTML web page header to prop up your SEO rankings and get your site on top of the search engines

••••••>SEO Search Engine Optimization Tip of the day: Choosing the Right Website Title Tag
Obtaining top search engine ranking through SEO includes a proper Title Tag (meta tag), it is the text that you see in the top of all the browsers

••••••>SEO Tip of the Day: SEO Booster, Optimize External Website Files
Optimizing your website for top Search Engine placement goes beyond the obvious. Of course there are HTML pages that need to be meticulously SEO in the quest for top rankings

••••••>Free SEO Tip of the Day: Syncing Meta Description Tag with the Page Title
This meta tag, placed in the head section of the website page code, has two main functions; it helps improve page rank from the keywords in the tag, and it gives a catch phrase aimed to complement the title

••••••>SEO Tip of the Day: Valuing Meta Keyword Tags
Meta tag became a source of spam where web users flood the tag with misleading keywords to be listed on search results even if their site is not related to what keywords being searched.

••••••>Search Optimization, SEO Tip of the Day: SEO Optimizing with DTD Statements
Another step in achieving best in class SEO is utilizing the DTD, which stands for Document Type Definition. This SEO tag, places on the first line of any page, tells search engines how the code is written.

••••••>SEO, Search Engine Optimization Daily Tip: Optimize JavaScript for Search Spiders
SEO for Web 2.0 calls for a lot of new scripts – Ruby on Rails, Plain Java, Mootools, etc. Web developers often have heavy JavaScript in the website page head section

••••••>Search Engine Optimization SEO Tip of the day: Using Styling Tags
SEO incorporates Style tags, or H-tags, they are used for defining the typography of a website pages

••••••>Get Me On Top SEO Tip of the Day: Keyword Research Guide
Keyword research is the most important element of integrated SEO campaigns. It is also the most challenging task that an SEO developer will face

••••••>SEO Tip of the Day: Why SEO Companies Create Site Maps (Sitemaps) for better SERP
Site maps allow the search engine spiders the best chance to index your entire website content

••••••>Top SEO Tips: Internal Link Popularity for SEO
Internal links have the same impact as backlinks in increasing the search engine ranking and is an excellent SEO technique

••••••>SEO Tip of the Day: Keyword Rich Articles for SEO
Keyword rich and unique content is the focus of all successful SEO campaigns

••••••>Get Me On Top SEO Tip: Associating Content with Relevant Links to increase Search Engine Ranking (SERP)
External links helps Google and all the search engines give the most accurate search results possible

••••••>Free SEO Tip of the Day: Improving SEO Ranking with Article Exchanges
Article exchange for good SEO Ranking

••••••>Free SEO Tip of the Day: Web 2.0 Search Engine Placements for SEO
Web 2.0 Search Engine Placements for SEO

••••••>Free SEO Tip of the Day: SEO Keyword Tools for improving Search Engine Placements.
SEO Keyword Tools for improving Search Engine Placements

••••••>Free SEO Tip of the Day: Intensifying Your Link Building Campaign for #1 Google Rankings
SEO link building for good page ranking in google and other search engines

••••••>Free SEO Tip of the Day: Establishing Yourself and Site as an Expert Site, sure way to be #1 on Google
Establish your site as a good one in search engines

••••••>Free SEO Tip of the Day: Master SEO Techniques to be listed on top of Google and the other Search Engines
SEO Techniques to increase page rank in various search engines

••••••>SEO Tip of the Day: Keywords Are a Webmaster’s Best Friend for top SEO
Keywords are words, phrases, and strings of words that people commonly use in a search engine query box to seek out information.

••••••>SEO Tip of the Day: Meta Tag Descriptions and Excellent SEO
Meta elements are HTML or XHTML elements used to provide structured metadata about a Web page. Such elements must be placed as tags in the head section of an HTML or XHTML document

••••••>SEO Tip of the Day: Appealing to Your Target Audience is great for SEO
Some good tips for SEO to fulfill the visitors target..

••••••>Get Me On Top SEO Tip of the day: Using Press Releases and Notifications to Up Page Rankings and create Backlinks
Press releases are great search optimization methods because they can provide information about your site, your products, your company and most importantly contain backlinks to your website.

Internet Business Ideas - The Best Ways To Make Money Fast
If you want to get started with a bang there are certain internet businesses that do better than others. In this article we will talk about a few of the best internet businesses to earn an income in your first month.

Using Twitter to Launch Products or Web Sites
The power of Twitter as an outreach tool.

Hidden Costs of Social Media for Do-It-Yourselfers
For many companies, an outside agency is a good bet, particularly at the onset, for handling these efforts.

Your Website Should Be Profitable - Not A Drain!
When the components of a successful website come together the results are amazing, if not they are disappointing. Most companies do not see the potential in websites and often put them up without thinking them through to profitability. It is no wonder so many fail in revenue generation.

Qualities of an Effective Sales Team
In sports, there is an old adage, “There is no ‘I’ in team”. This statement is especially true in a sales team. How do you take a group of individuals and make them a cohesive, productive, and thriving sales team?

4 Sales Techniques for Overcoming Objections

In sales, the most challenging responses you can receive are Sales objections. This can be seen as a road block or a sign that there is more work that needs to be done. Without the proper tools, most sales people are left with no other option than to pack up their sales kit in defeat. Do I get defensive? Should I ask, “What haven’t I explained?” These are all questions a new sales person faces. How do you handle objections?

2009 SHRM Annual Conference and Exposition Recap
It was rainy and damp, filled with good times and great learning experiences. The SHRM 2009 Annual Conference and Exposition drew over 6,000 Human Resource professionals from across the country to New Orleans, LA for 4 days of learning and fun.

Business Coaching and Mentoring: Are They Worth the Effort?
Many people consider Business Coaching and Business Mentoring to be the same thing. Even though they are both organizational development terms, they are not synonymous. This issue of Astronology investigates the practicality of Business Coaching and Business Mentoring.

July 4rth Crash Course in History
Barbeques. Retail sales. Fireworks. These are a few of the things we think of when we consider the 4rth of July or Independence Day. But was July 4th the real day that America was born? In this issue of Astronology, we take a quick crash course into U.S. History with some startling but fun facts.

Who is in Your Social Network?
While networking sites provide ample opportunities for business, who you are actually talking to/with is of the utmost importance. What pieces of information could you share and discuss with both groups (peers and prospective clients), as well as individually, on a consistent basis to keep everyone interested?

Can Cold Calling Kill your Company?
Years of practice have led to everyone having Caller ID and highly effective spam filters; "attraction marketing" is a more viable long-term solution for lead generation.

Traffic Is Coming To Your Website; Now What?

Is the design and overall layout of the website effective? Can someone navigate easily through and also find their way back? Is the content relevant to what your ideal customers want and need to read to make their decision? An online marketing company has the resources to study the overall usability of a website, and determine if any structural issues are preventing a higher % of a successful outcome.

Turning contacts to contracts
In sales we all have the idea we have to charge, charge ahead! Keep looking in the bushes and making new contacts. But what about all those contacts you already have? Read this article to find a way to milk the information cow on your desk and in the company file cabinet.

The difference between a rut and a grave
How do you know if your stuck in a rut or how to get out? Check this informative article to see the difference between a rut and a grave...

How to kill a drama queen!
Drama cost businesses world wide billionns of dollars per year. Need to calm the drama? Take a good look at this article and see how to confront and calm the drama-rama that eats up your time and dollars, pesos, yen and euros!

Using Social Networking To Your Company's Advantage
You probably will not attract paying customers overnight by signing up for a Facebook account, but ignoring the social networking venue would be a mistake. Social networking is not the place for a hard sell; think of the greater social networking marketplace as an enormous yet relaxed coffee shop atmosphere. We all have a story to tell, but "shouting" it repeatedly turns most off.

7 Stupid Things Companies Do To Sabotage Their Success
Many companies don’t write a business plan and if they do write it, it’s flimsy and never revisited; this is just one of the ways to sabotage your business. Here are some great tips to help your business be a success.

Marketing and the NEW (that’s right I didn’t say down) Economy
Look at this "new" economy as an opportunity instead of doom and gloom. There are bargains to be had so take the opportunity and grow your business. Don’t spend LESS money on marketing your company spend MORE… by the time everyone else catches up to what you are doing you will have taken more market share.

Arctic Lessons in Leadership

Arctic Lessons in Leadership “Men wanted for hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful. Honour and recognition in case of success” No, this is not a request for people to assist the Government in managing the economy! But the famous advertisement placed by Ernest Shackleton in 1907 to accompany him on an arctic expedition.

So what do you know – or what do you think you know?
One of my roles is to challenge current thinking. Businesses are formed and develop over time and certain ideas and concepts become embedded in the organisation. Mentors like myself challenge those ideas to ensure that the business remains fresh.

Do you have to be lucky to be successful?
Do you have to be lucky to be successful? I take time to think about my articles and an idea for one came up a couple of months ago and coincidentally whilst thinking on the topic, an associate sent me something on the same lines as my thought process.

You can lead a horse to water…. But a pencil needs to be led!

So say the immortal words of Stan Laurel (and that’s another fine mess you have gotten me into Stanley!). But what might you ask does this have to do with management and mentoring? Well in my three and half years in mentoring practice and 35 years in business, one thing I have learnt, and rather painfully too is that you can lead Directors, management, staff or businesses as a whole to the water but you certainly cannot make them drink.

Trapped by your business?
As with all my articles they come out of real experience and my on going conversations with MD’s and Directors. I have been quite active in the business acquisition marketplace recently on behalf of a client. The word “trapped” has come up a number of times in my travels.

Surviving the downturn and coming out of it stronger

Surviving the downturn and coming out of it stronger I discussed in another about being trapped in your business and ways you can approach that issue. This was in response to my bell weather phone calls to businesses in June where some businesses were expressing concerns about business prospects. I am sure there are no doubters now with the various news stories or “Recession Porn” as I heard Tom Vose of National Australian Bank call it “We know it’s awful and it makes us feel bad but we cannot help reading it!”

Questions not Answers
Questions not Answers I have said in previous articles that one of my processes is asking BDQ’s - Bloody Difficult Questions. I think I might have also said that the questions are only difficult if you do not know the answers. But there is a real key here to what it is I do and how I can facilitate change and action.

Poker – a Metaphor for Business
Poker – a Metaphor for Business One of my sins (if you can call it that) is to play online poker. Not a great stakes player I hasten to add; I tend to play in tournaments with $5 to $10 entry fees. Actually I am quite good at that level and have made a small profit from my forays. But interestingly enough Poker has something to say about business that is worth repeating.

Pride is a good thing!
Pride is a good thing! Pride seems have a bad press doesn’t it? “Pride- the never failing vice of fools” Alexander Pope “Pride goeth before destruction and an haughty spirit before a fall” Proverbs Although it is known as a Vice, it can be a virtue especially in business. Being proud of the quality of service or product you deliver is not something to be ashamed of, quite the opposite.

Customers and Competition; Love them or Hate them?

Love them; Hate them; Customers or Competition that is? Well the obvious answer would seem to be that we should always love our customers and hate our competition. But is that right? We know the phrase that the customer is always right but there are times when businesses, their owners and managers need to challenge that ethos. The key objective of any business should be to deliver value to the shareholders however that is measured.

What’s the worst word in Business? FAILURE!

What’s the worst word in Business? FAILURE! No one likes failure or those who have failed. Business is supposed to be about success, making profits, achieving objectives, going places and hopefully having fun! But being in business also means taking risks and making judgements that can and sometimes do go wrong. And hitting that brick wall of failure, sometimes when you least expect it; can be very painful both financially and personally.

Management and Mentoring with Congruence

This article is the third of a series of three covering the core conditions model developed by Carl Rogers and its application to Management and Mentoring. These core conditions were developed for use in Person Centred Counselling Psychotherapy and from my experience have great relevance to Management in general and my Mentoring practice in particular. The first two articles dealt with two of the core conditions in Roger’s model, namely Unconditional Positive Regard (UPR) and Empathy.The third condition is however slightly more complex. In direct terms the word Congruence implies “Harmony” and in other definitions it is called “being Genuine”. However neither of these is fully descriptive of the concept being discussed here.

Management and Mentoring with Empathy

This article is the second of a series of three covering the core conditions model developed by Carl Rogers and its application to Management and Mentoring. These core conditions were developed for use in Person Centred Counselling Psychotherapy and from my experience have great relevance to Management in general and my Mentoring practice in particular. The first article dealt with Unconditional Positive Regard (UPR) where I as a Mentor approach the client or a Manager approaches their team member with a totally positive view and look to assist to remove the externally put barriers to growth that are in the way of the team member or client in achieving their objectives. But there is more to the requirement than just approaching the client in a positive frame. One has to understand their position, truly. This is where Empathy comes in.

Management and Mentoring with Unconditional Positive Regard

This article is the first of a series of three covering the core conditions model developed by Carl Rogers and its application to Management and Mentoring. These core conditions were developed for use in Person Centred Counselling Psychotherapy and from my experience have great relevance to Management in general and my Mentoring practice in particular. Carl Rogers’ view was that everyone should be judged positively no matter what (and I mean no matter who they are or what they have done). Rogers described it as “Unconditional Positive Regard” or UPR for short. The Rogerian view is that everyone is born with a positive approach but held back by externally imposed “Conditions of Worth”.

Are you drowning or swimming?

Are you drowning or swimming. In business things keep you afloat and other things drag you under To assist you in assessing your state I would suggest using the concept of a balanced scorecard. Here you list out all the attributes that affect your business both positively and negatively and then score them out of 10 (or more if they are important and less if they not) even to negative scores if they are really dragging you down. I set out a framework for you to use and customise below. I hope it helps

Why SEO is a Natural Component to any Marketing Plan
Your website and overall online profile must "match" the vision and aim of the business nowadays; how you're perceived online as a business is everything. SEO targets the audience you want visiting your "virtual" storefront and brings them there; plus,the cost effectiveness of SEO allows you the option to cut back on traditional media advertising.

Ethics and Business - Why Bother?

I have embarked on a difficult journey in developing skills in Counselling with the University of Hertfordshire. Part of that is a commitment to an ethical framework set out by the British Association of Counsellors and Psychotherapists. I consequently considered that I need to make a similar commitment to my Mentoring clients (or prospective clients). I have separately adapted/abbreviated the BACP framework Now in business many people describe themselves as ethical and portray themselves to their customers and partners in that way. Rarely do they actually set down in writing the ethical framework of how they will do business.

Mentoring to buy and sell businesses

Buying or selling a business is an emotional activity. No matter how hard Managing Directors and their advisers try, the closer the deal gets the more emotional things become I have in my career bought and sold a number of businesses. The most important thing to do whether you are looking to sell or buy is to become detached and a good way to achieve that is to use a mentor like myself to enable that to happen. Detachment comes from precise and careful planning and most importantly from clarifying clearly what the objectives are for the disposal or acquisition.

Mentoring Management Commandments
My experience as a business mentor has shown that no matter what the SME business, the owner/MD has the same issues. These are usually ? Lack of a plan ? Lack of trust of their team ? Working too hard at doing the job ? Not planning or directing the business In response I developed the following commandments for MD’s to have on their walls; I share them with you.

Passionate but not Persuasive
There are times when we have an idea be it business or otherwise which we are passionate about. But I would issue caution when relying on that passion to persuade others. Sometimes you can be passionate but not persuasive...

The Wild, Wild West Of The Business World
There are companies out there deliberately using “black hat” techniques. You need a good guy “white hat” on your side who is willing to fight for page one, who understands why it is important, and why the territory is always being sought after.

Should your Small Business go Viral?
Whether your business is large or small, viral marketing should be an integral part of your marketing strategy in order to compete, and succeed, in today's fast paced market.

Building Windmills

One can look at 2009 with doom and gloom; and just try and survive. Or one can look for the opportunities. I suspect that the coldness of the recession/depression may find out most so called shelters however safe they seem. On that note I went to a presentation before Christmas and heard a rather inspiring Chinese proverb. And no it was not that old saw that we should live in interesting times (if I hear that again I will scream, scream, scream until I am sick). Some boring times would be quite nice at the moment thank you! Anyway the quote was “When the wind blows there are those who build shelters and those who build windmills”

Mentoring to remove the barriers to your success
Mentoring to remove the barriers to your success “As a result of the one hour I spent with Nicholas, I’ve achieved more in the last 3 weeks than I did in the previous 3 months! Thank goodness for his perception, honesty, clarity of thought and encouragement”. Looks a great testimonial but there is more to this than meets the eye and at one stage I was quite questioning of my approach.

People, People, People
I was reminded this month as to just how important people are to an organisation and especially those who lead it! They inspire and excite rather than sap or depress They simplify the message and empower their team to deliver. They make the difference between success and failure. It is my privilege as a Business Mentor to to meet such individuals.

The Vacuum Effect!

The Vacuum Effect! It is interesting how similar situations appear as you go through life. I suppose when something happens once you become more aware of when it happens again. Anyway this month I had a couple of instances of what I will call “The Vacuum Effect”. This is where in companies or organisations you have a key employee leaving with a consequential effect on the rest of the business.

Mentoring to give you space
I mentioned in a previous article the quotation variously attributed to E M Forster and others “How can I know what I think, until I hear what I say?” I would add a further phrase to this “… and understand what I feel?”

Mentoring to hear what you say, to know what you think!

I recently read in a book a quotation variously attributed to E M Forster and others “How can I know what I think, until I hear what I say?” Managing Director’s endeavour to direct their staff and their company to move forward and would do well to read this quotation and think hard on it. How can others do what they want when they do not understand what the MD thinks or knows? And how can they know that if the MD doesn’t that have that clarity.

Mentoring is Good For You
SME businesses have gaps in their critical skills. They run on sparse resources (people, time and finance) all focused on lots of operational details and red tape. In addition this focus is skewed by personal passions or backgrounds. What they need is a mentor!

Mentoring for Fun!
“Being an MD is a serious business” Now whoever said that should be first against the wall when the revolution comes! “Business should be fun”

Are you Mad to be a Director?
You don’t have to be mad to work here, but it helps! We all know this phrase from office notice boards and the like but there is an element of truth in it for Director/Owners of SME’s. For the disturbing reality is that they are driven mad by the schizophrenic nature of their role.

Communication, Respect and Trust

As a sales and marketing professional I suppose I am more sensitive than others to the at times generalised perception/portrayal of sales and marketing professionals as bounders and vagabonds. I know our society has changed but there is still this awful underlying sense that only certain professions and activities have any value. This was brought to a head recently on a message board where a contributor made the following statement Fundamentally a damn good marketing consultant is a first class highly convincing liar.

Feeling Out-Twittered?
The secret is to keep it simple.

Sales Techniques - Selling Benefits

Sell the Sizzle, Not the Steak. This point became overwhelmingly clear recently while eating at a local Mexican food restaurant here in Texas. Someone had ordered Fajitas. It was interesting to note that as the waiter brought out the plate of sizzling beef strips, all the heads in the room turned to notice what delicacy was heading their way. Hence the statement “Sell the sizzle, not the steak.” Steaks had no doubt been brought to various tables with little or no fanfare. However, when the Fajitas entered the room, everyone took notice. You may ask what this has to do with sales. It’s a question of selling

Navigation, Navigation, Navigation
No matter how successful your marketing program might be, it is important to keep your visitors on your site once they arrive. If they find it difficult to navigate and leave out of frustration, you have just sabotaged all of your marketing efforts.

How Personal are you on Social Media outlets?
With all of the social media venues out there today, many are making the mistake of throwing the doors open on their personal lives. It is best to refrain from divulging too much personal information; it could come back to haunt you.

How To Implement Article Marketing
One of the secrets to effective article marketing is to keep the communication lines open.

Create an Amazing PR Platform - Write A Book

Writing a book is a challenge, but having a book, gives you something to promote. You’re now an expert; you’ve separated yourself from the others in your field. You have a reason to pitch your story to the media and they have a reason to interview you as an expert. So, if you have expertise in a field, you have something to say, and if you want to create an amazing PR and promotional platform – start writing.

If today was your last day?
This article asks a pointed question. Is the performance you have shown today, how you would like to be remembered by? If not what can you do to change it?

Lessons From the Track
What separates you from people who look like they have no shot at winning and yet they do over and over again even when the odds are against them?

Oracle launches sourcing software on demand: Why market adaptability may ultimately derail the transition (Part 2)

In this second of our two part review of the April 9 announcement by Oracle that they are now going to offer their Strategic Sourcing and Sourcing Optimization applications on a Software as a Service (SaaS) or on-demand basis, I will focus on the more technical elements of their decision. Specifically, the potentially devastating “weak links” within their current offering that may create an unbridgeable chasm to market acceptance.

PRODUCT VIABLILITY
Viability business plan .....to help small business plan how to introduce a new product.

Working Smarter — Not Harder
What a manager needs to consider as he/she moves from being a supervisor to top levels of management. The challenge of deciding how to work smarter rather than harder.

How sales professionals can use the iPad2 as a serious business tool
Using state of the are iPads and other tablets by sales professionals can set them apart from their competitors.

How do I get my sales people to create some urgency with the client?
If what you have will benefit your prospect enormously and they don’t go ahead now, who will lose? The prospect will, and of course so will you, but if you genuinely believe that what you have is right for your prospect you will be letting them down by not asking for the order then and there.

Is there any benefit to hiring less skilled sales people to prospect for my skilled sales people?
Telephone sales people must understand the sales process used by your team, and understand your products and services. However they must know not to talk about these on the telephone. If they do, then no appointment is needed is it? Instead they must talk only about the benefits of a face to face meeting with someone who can provide more details.

Can you teach “old sales dogs” new tricks?
Here's how to motivate and get the best out of experienced sales people.

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