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Lesson #1: Push Your Ads To The Limits
“Anything we do in advertising is controversial,” says Klein. “If it’s provocative and sensual and related to what we’re selling, I'm willing to take the chance. I have fun with the ads.”
Lesson #3: Don’t Be Afraid To Innovate
The name Calvin Klein has today become synonymous with innovation. He has made a career out of venturing into unknown territories and charting new waters. From his designs to his promotional techniques, Klein has created a reputation based on originality and creativity. It was only in thinking beyond what had already been done, in all of the worlds of fashion, advertising and marketing that Klein was able to generate such incredible success and be named “America’s Best Designer” in 1993.

A Winning Design: How Klein Manufactured Success
“I get either very excited about something or very depressed,” says Klein. A man of extremes, Klein managed to turn his excitement about fashion and design into a lifelong career that has not only spawned a billion-dollar company, but has also revolutionized the way the world thinks about clothing.

Other fashion advertising Related Articles

A Designer in the Making: The Early Years of Calvin Klein
Calvin Klein knew by the time he was five what he wanted to spend his life doing. He was going to be a fashion designer and no one was going to stop him. Indeed, Klein would go on to become one of the most respected designers in the fashion industry, with a billion dollar company and a name brand that can be found on almost everything from jeans to perfume to underwear. Both his unique fashion sense and his marketing genius have earned him the nickname ‘Calvin the Conqueror’ for the impact he has had on the global fashion industry throughout his astonishingly successful 40-year career.

Lesson #4: Broaden Your Appeal
“I want everyone I can get,” says Klein. “Jews, Catholics, gays straights, you name it!” Klein has risen to the top of the fashion industry by creating products and advertising campaigns that appeal to the broadest cross-section of the population and herein lies part of his genius. By not limiting himself to a certain market and creating a wide range of product lines to accommodate all segments of society, Klein helped solidify his position at the top of the American fashion industry.
Humble Beginnings: The Early Years of ‘Coco’ Chanel
The simple mention of the name ‘Chanel’ and images of luxury, grandeur and haute couture spring up in minds across the world. As one of the most recognized and venerated brands in fashion history, Chanel came from the impoverished streets of France to revolutionize women’s fashion and liberate it from its restrictions. Thirty years after her death, Chanel’s lasting impact on the fashion world can still be felt.

Part 2 Interview of Nigeria/New York's Fashion Designer Lola Faturoti
We complete our interview with Nigeria/New York's Fashion Designer Lola Faturoti. Here, Lola discusses some tips African designers can use to get noticed in the USA/European fashion industries.

African fashion features on Fashion Television
The always insightful program Fashion Television has two exciting podcasts on African fashion posted online.
Best of African Fashions 2007, Ladybrille Reports
As we say goodbye to 2007 and usher in 2008, we crank that fashion dial as far back as we can to give a recap of individuals, organizations, events, news, trends and headlines that rocked Africa’s Fashion Industry in 2007!

Taé Flagship Store, Lagos by Bisola Edun
Designer Bisola Edun has made it explicitly clear to all who will listen her goal to have her fashion label Taé be the first Nigerian fashion label listed on Nigeria's Stock Exchange. The very ambitious Edun also wants to have Taé retail chain stores across the country and also in every major city across the globe. Bisola's recent launch of her label Taéflagship boutique in Nigeria's fashion capital Lagos, brings her a step closer to her goals.

Entrepreneurs – How To Establish And Market Yourself As A Fashion Designer
You’ve been to college or have the fashion skills and you now want to establish yourself as a fashion designer, so how do you get started?
Redesigning Websites is a Need Of Time
The world is obsessed with new trend. If there is something in-fashion today then no wonder if it will be out-of-fashion tomorrow. The world is moving really very fast so you need to change your websites and its content frequently.
Redesigning websites is a need of time
The world is obsessed with new trend. If there is something in-fashion today then no wonder if it will be out-of-fashion tomorrow. The world is moving really very fast so you need to change your websites and its content frequently.
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