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Lesson #3: Stretch Your Brand but Do Not Let It Snap
“When I began making jeans, the press was skeptical that someone who made luxury ready-to-wear could start something so commercial,” says Armani. “But I considered it a medium to speak with a less affluent clientele.”

Other fashion designs Related Articles

A Designer in the Making: The Early Years of Calvin Klein
Calvin Klein knew by the time he was five what he wanted to spend his life doing. He was going to be a fashion designer and no one was going to stop him. Indeed, Klein would go on to become one of the most respected designers in the fashion industry, with a billion dollar company and a name brand that can be found on almost everything from jeans to perfume to underwear. Both his unique fashion sense and his marketing genius have earned him the nickname ‘Calvin the Conqueror’ for the impact he has had on the global fashion industry throughout his astonishingly successful 40-year career.

Lesson #3: Don’t Be Afraid To Innovate
The name Calvin Klein has today become synonymous with innovation. He has made a career out of venturing into unknown territories and charting new waters. From his designs to his promotional techniques, Klein has created a reputation based on originality and creativity. It was only in thinking beyond what had already been done, in all of the worlds of fashion, advertising and marketing that Klein was able to generate such incredible success and be named “America’s Best Designer” in 1993.

Humble Beginnings: The Early Years of ‘Coco’ Chanel
The simple mention of the name ‘Chanel’ and images of luxury, grandeur and haute couture spring up in minds across the world. As one of the most recognized and venerated brands in fashion history, Chanel came from the impoverished streets of France to revolutionize women’s fashion and liberate it from its restrictions. Thirty years after her death, Chanel’s lasting impact on the fashion world can still be felt.

Lesson #3: Be Inspired
“Fashion is not simply a matter of clothes,” said Chanel. “Fashion is in the air, born upon the wind. One intuits it. It is in the sky and on the road.” A passionate woman, Chanel found the inspiration for her designs in the simplicities of her everyday life. From the closets of her lovers to the time she spent outdoors on her frequent fly-fishing expeditions, Chanel never stopped seeking out ideas for new product lines.

Calvin Klein Biography
As one of the biggest names in the fashion world, the Calvin Klein biography is the story of a boy who discovered his passion at an early age. Born on November 19, 1942, in the Bronx, New York, Klein was raised in a middle-class family of Jewish Hungarian immigrants. While other kids were out playing sports in the streets, Klein was at home, practicing his sewing and sketching designs for hours on end. His parents didn’t know where he had gotten the talent or the interest – neither of them were fashion fiends – but it was one they were happy to watch grow.

Coco Chanel Handbag
The launch of the first Coco Chanel handbag in 1955 marked the beginning of a fashion revolution. Coco had retired in 1939, and had been written off by most in the industry. Her perfumes could still be bought at Chanel outlets, but she had stopped making any new designs, and had effectively retired from the fashion business. When she made her comeback at the age of 71, and introduced the innovative and hugely popular Coco Chanel handbag, her success was thus all the more remarkable.

African fashion features on Fashion Television
The always insightful program Fashion Television has two exciting podcasts on African fashion posted online.
Entrepreneurs – How To Establish And Market Yourself As A Fashion Designer
You’ve been to college or have the fashion skills and you now want to establish yourself as a fashion designer, so how do you get started?
Home-based Business: Bead Jewelry
The markets for home-based business in bead jewelry are wide and eager, particularly if your jewelry designs are unique and original. For starters, it is only natural to copy existing designs from Do-It-Yourself kits.
Using Online Marketing Designs to Improve our Practice and the Prospective Buyer Experience
Online marketing designs can be mapped to different contexts and different situations and that ability to share and repurpose online marketing designs helps us to build up better practices. Setting out our marketing patterns provides a flexible description that can engage and challenge us as marketers in business and improve the experience for prospective buyers moving through our process. This borrows from approaches to learning designs, which offer a representation of units of learning and of learner and teacher experiences.

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