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How Promotional Caps became a Fashion Trend
Have you ever wondered how the humble trucker cap became a fashion icon when it was branded with the Von Dutch logo? This is one of those success stories that seem to be too good to be true but prove that promotional products can be used in such a way that they become the fashion of the day. This article focuses on some fundamental marketing strategies and illustrates that the key to success is to know your market and how to influence it. The creators of the Von Dutch cap were able to identify that the easiest path to it's young market was to first recruit influential celebrities and have them be seen to create the new trend by wearing a new style of cap. Any number of promotional products can be used in the same way as long as the appeal of the product and perceived value to recipient is considered.

Other fashion labels Related Articles

A Designer in the Making: The Early Years of Calvin Klein
Calvin Klein knew by the time he was five what he wanted to spend his life doing. He was going to be a fashion designer and no one was going to stop him. Indeed, Klein would go on to become one of the most respected designers in the fashion industry, with a billion dollar company and a name brand that can be found on almost everything from jeans to perfume to underwear. Both his unique fashion sense and his marketing genius have earned him the nickname ‘Calvin the Conqueror’ for the impact he has had on the global fashion industry throughout his astonishingly successful 40-year career.

Humble Beginnings: The Early Years of ‘Coco’ Chanel
The simple mention of the name ‘Chanel’ and images of luxury, grandeur and haute couture spring up in minds across the world. As one of the most recognized and venerated brands in fashion history, Chanel came from the impoverished streets of France to revolutionize women’s fashion and liberate it from its restrictions. Thirty years after her death, Chanel’s lasting impact on the fashion world can still be felt.

African fashion features on Fashion Television
The always insightful program Fashion Television has two exciting podcasts on African fashion posted online.
Taé Flagship Store, Lagos by Bisola Edun
Designer Bisola Edun has made it explicitly clear to all who will listen her goal to have her fashion label Taé be the first Nigerian fashion label listed on Nigeria's Stock Exchange. The very ambitious Edun also wants to have Taé retail chain stores across the country and also in every major city across the globe. Bisola's recent launch of her label Taéflagship boutique in Nigeria's fashion capital Lagos, brings her a step closer to her goals.

Entrepreneurs – How To Establish And Market Yourself As A Fashion Designer
You’ve been to college or have the fashion skills and you now want to establish yourself as a fashion designer, so how do you get started?
Label Printing for Strong Brand Image
Labels provide comprehensive information about you in a concise manner. Labels help you in business identity and promoting your brand.

The Wiggler, The Stickler, and The Hermit
Understanding the tendencies of managers can be very entertaining and humorous. Learning to identify the common challenges faced by many managers can enlighten us to the point that we improve our own performance. Labels can help us identify both the success and failure we all experience when assuming a leadership position within an organization. As you read this, I encourage you to examine these labels for both intrinsic and extrinsic value. In other words, do you sometimes exhibit behavior that can be indentified with each label? Have you worked with others that fit these descriptions?
Redesigning Websites is a Need Of Time
The world is obsessed with new trend. If there is something in-fashion today then no wonder if it will be out-of-fashion tomorrow. The world is moving really very fast so you need to change your websites and its content frequently.
Redesigning websites is a need of time
The world is obsessed with new trend. If there is something in-fashion today then no wonder if it will be out-of-fashion tomorrow. The world is moving really very fast so you need to change your websites and its content frequently.
Remove the Labels!
What labels are you using the describe yourself? Who are you without those labels?
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