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What Can Britney Spears Teach You About Marketing?
Have you ever thought about how someone makes themselves into a recognizable brand? How do you take one person or small company and make them into a marketing empire that is recognised all over the world? Wouldn’t you love to do it?

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A Designer in the Making: The Early Years of Calvin Klein
Calvin Klein knew by the time he was five what he wanted to spend his life doing. He was going to be a fashion designer and no one was going to stop him. Indeed, Klein would go on to become one of the most respected designers in the fashion industry, with a billion dollar company and a name brand that can be found on almost everything from jeans to perfume to underwear. Both his unique fashion sense and his marketing genius have earned him the nickname ‘Calvin the Conqueror’ for the impact he has had on the global fashion industry throughout his astonishingly successful 40-year career.

Humble Beginnings: The Early Years of ‘Coco’ Chanel
The simple mention of the name ‘Chanel’ and images of luxury, grandeur and haute couture spring up in minds across the world. As one of the most recognized and venerated brands in fashion history, Chanel came from the impoverished streets of France to revolutionize women’s fashion and liberate it from its restrictions. Thirty years after her death, Chanel’s lasting impact on the fashion world can still be felt.

Calvin Klein 2006
As one of the most popular and successful brands in American fashion, Calvin Klein Ltd. has witnessed continued growth since its initial launch in 1968. In addition to clothing, the line extends to include perfumes, watches and jewelry. And, while the brand has been at the forefront of adolescent fashion trends, the CK target demographic is a wide one. “I want everyone I can get,” jokes Klein. “Jews, Catholics, gays, straights, you name it!” However, for the public face behind the company, Calvin Klein, 2006 has been one of the most important years in the expansion of his growing empire.

Part 2 Interview of Nigeria/New York's Fashion Designer Lola Faturoti
We complete our interview with Nigeria/New York's Fashion Designer Lola Faturoti. Here, Lola discusses some tips African designers can use to get noticed in the USA/European fashion industries.

African fashion features on Fashion Television
The always insightful program Fashion Television has two exciting podcasts on African fashion posted online.
Taé Flagship Store, Lagos by Bisola Edun
Designer Bisola Edun has made it explicitly clear to all who will listen her goal to have her fashion label Taé be the first Nigerian fashion label listed on Nigeria's Stock Exchange. The very ambitious Edun also wants to have Taé retail chain stores across the country and also in every major city across the globe. Bisola's recent launch of her label Taéflagship boutique in Nigeria's fashion capital Lagos, brings her a step closer to her goals.

Entrepreneurs – How To Establish And Market Yourself As A Fashion Designer
You’ve been to college or have the fashion skills and you now want to establish yourself as a fashion designer, so how do you get started?
Redesigning Websites is a Need Of Time
The world is obsessed with new trend. If there is something in-fashion today then no wonder if it will be out-of-fashion tomorrow. The world is moving really very fast so you need to change your websites and its content frequently.
Redesigning websites is a need of time
The world is obsessed with new trend. If there is something in-fashion today then no wonder if it will be out-of-fashion tomorrow. The world is moving really very fast so you need to change your websites and its content frequently.
Social Media: Set Your Employees Free
Every morning while I’m getting ready for work, my two little boys get to watch some TV. My wife and I have decided that a little Disney Channel in the morning is not going to rot their brains, and we limit their TV time to 30 minutes each morning and evening. Today, I asked my three year old son what his favorite show was, and I was a little surprised to find out that Phineas and Ferb had replaced his previous favorite, Mickey Mouse. However, it quickly dawned on me that this Disney snub was hardly the result of the fickleness of youth. Since his exposure to television is quite limited, my son only watches five shows in total. Of the five shows he watches, two of them had already been “favorites” leaving him with only 3 actual choices (so Mickey shouldn’t take it personally).

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