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Lesson #3: Think Big
“I like thinking big. I always have,” says Trump. “If you’re going to be thinking anyway, you might as well think big.”

Why an Outstanding Resume is Not Enough to Get an Interview: Reason 2
Many people think that a powerful, well written résumé is sufficient to give them the edge needed to secure a job interview. While an outstanding résumé is absolutely necessary, it may not always be sufficient. This is the second in a series of short articles which outlines the factors, other than your resume, which could determine whether you will be amongst the chosen few from the multitude.

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Lesson #2: Make Your Marketing Over Easy
It was not only his eggs that Hines liked done over easy, it was his marketing too. Much like the restaurants with simple home-made recipes that he favoured over the ones that tried too hard to do too much and fell short, Hines preferred to keep his marketing strategy simple, starting small, and working his way up.

Hitting the Sweet Spot
Anyone who’s ever played golf knows about the ‘sweet spot’. It’s that favoured spot on the clubface – hit the sweet spot and it feels good, you’re in control of the ball and that birdie is yours for the taking. If you don’t hit that spot, it doesn’t feel right, you spend your time hacking in the rough and before you know it you’re in a bad patch.
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