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Marketing is essential for the survival and growth of your business.

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Why Selling Is Like Racquetball
I finally got back into my favorite sport – Racquetball. It’s been nearly four years since I played. When we moved from New Jersey to Las Vegas, there were no clubs nearby for me to join. But they finally opened a brand new health club not far from my home. So I joined and am back to playing my favorite sport 3 times a week. I really didn’t realize how much I missed it till I started playing again. I guess after being away from it for a while gave me a new perspective once I resumed playing again because I was suddenly aware of several interesting analogies between this fast-paced sport and selling. Yes, you heard me. I can see several similarities between playing Racquetball and Selling!
PR Disasters
How the World's Favourite Airline Threw itself into a Tail Spin over a little gold cross.. and how PR backfired when divorce papers were leaked to the press in the McCartney affair...
Lesson #3: Give Them an Experience They Will Never Forget
“Three guys bought UFC when it was dead,” says White. “It was over. The sport was dead and no one cared.” But, if the sport was dead, how come these three guys decided to buy the UFC? Well, says White, “We didn’t buy this to make billions of dollars. We saw something in this sport and in the fighters that we thought was incredible.”
Make sure your football coaching mentally prepares you for the second half!
Neuro-Linguistic Programming (NLP) is the process of creating models of excellence. Modelling is the complex activity of capturing in a learnable transferable code the differences that make a difference between an excellent performer and an average performer, between an excellent athlete and an average one, a person who is motivated to get the best out of themselves in training and one who is not. NLP, then, is the process of identifying, coding and transferring precisely those differences in a learnable form to the interested participants and companies to allow significant upgrading of their performance to levels of excellence. Results in sport depend crucially on your ability to use your mind effectively. Many elite athletes say the mental aspects of sport make the difference between being a champion or not.

Brevity and Clarity
My favourite piece of feedback

At The Risk Of Making Myself Extremely Unpopular!...
Football (Soccer) is a subject that builds great emotion in the heart of the average british male (and some females too). People will happily spend hundreds if not thousands of pounds per year going to watch their favourite team, they buy the latest 'strip', they travel hundreds of miles to watch away games, they pay for Sky TV to watch the best matches live and even travel abroad to watch a match. Football (or Soccer if you are in the US) is a revered sport of gods!
Professional Athletes Using Hypnosis to Enhance Mental Toughness and Peak Performance
I receive calls weekly from professionals who recognize that their bodies will not always be able to support the wear and tear and therefore, they would like to learn mental skills to compensate. There are many techniques that Certified Sport Psychologists use to help such athletes, but by far the most powerful technique in my arsenal is Hypnotic Sport Psychology.
A Proven Coaching Technique to Use With Young Athletes
In my private Sport Psychology practice, I am constantly hearing young athletes tell me they want to quit and that playing their sport is no longer fun. Here we look at a proven coaching technique to use with young athletes.
Patience As Your Virtuosity
What does sport have in common with running a business? Does this analogy still work?
Use Dot Net Frameworks not to Get Lost in the Virtual Reality
To tell you quite frankly, computers confuse me and hence I set out to do some learning. “What is this?” and “What is that?” were two of my favourite questions.

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