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Building a Frugal Fortune: The Growth of Wal-Mart
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| “There’s a lot more business out there in small town America than I ever dreamed of,” said Walton. The success of his first variety store took even Walton by surprise, leading in sales and profits in the six-state region in which the Butler Brothers operated. By consistently stocking his shelves with discounted products, keeping later hours than most others, and buying wholesale goods from the cheapest suppliers, Walton managed to significantly increase his sales volume. |
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