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An old refrigerator will show you how to INCREASE YOUR PROFITS
INCREASE YOUR SALES IMMEDATELY When you are selling to your customer talk to them about the benefits. Never talk about the features unless you talk about the benefits too.

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Selling Around Objections
Here's one suggestion for dealing with a situation we all face at one time or another - the lack of a feature or capability our prospect says he must have.
Eight Below for Devotion, Loyalty and Teamwork
The feature film, Eight Below, presented by Walt Disney is a wonderful example of devotion, loyalty, and teamwork.
Annansi in Entrepreneur Magazine’s December issue
Entrepreneur Magazine has chosen to feature me and my company in the December 2007 issue.
I Am Iman, Fashion Legend
Supermodel IMAN needs no introduction. There's simply been so much written about her background, model career and marriage to Rock star/Musician David Bowie it would be repeating it heare would be redundant.IMAN has managed to brand her image and name as a fashion icon/legend. It is indeed why we chose to make her our feature during this month of the prestigious New York Fashion Week and to aptly title her feature as “I am Iman, Fashion Legend.” We caught up with the extremely busy Supermodel, albeit briefly, while she was in Canada shooting Project Runway Canada, a show she hosts, to gain a little more insight into her world, especially the Africa side of things.

A public relations coup
How I got the Globe and Mail newspaper to feature me in a story about moonlighting.
Put the Competition in the Rear View Mirror
Competitive assessment is one of the most powerful tools we have in our quiver. Yet IMHO so few companies actually assess the competition in a way that works. We spend time evaluating our competitor's technology foundations, comparing feature against feature. We look for every detail that we can use to prove that our technology is far superior to that of others. Too bad that having the best technology doesn't mean you win....or that having the most features doesn't guarantee customer success. If the best technology won, then today's industry giants wouldn't be so, um, giant, now would they? Don't get me wrong. Understanding your competitor's technology and its capabilities is a worthwhile exercise. As long as you don't fall into the trap of defining your solutions based on their features - and become a follower.

'Tis the Season...for Employee Relations Nightmares?
This issue of Astronology will feature an article from the archives. We'll be back with a brand new edition on January 12th.

Small Business Jobs & Credit Act: What’s in it for Small Business?
On September 27th, President Obama signed into law, the much awaited Small Business Jobs & Credit Act. I’ve been surprised by how little most small business owners seem to know about the provisions of this law and what is in it for them. The most highly publicized feature of the bill is the $30 Billion dollar small business loan fund. For many or most small businesses, this may be the least relevant feature of the law. Other features of the law include tax breaks for small to medium sized businesses, tax incentives for equity investors in small businesses and some significant changes in SBA lending programs.
How Does A Call Center Utilize Call Forwarding
If you are using a telephone answering service, having a call forwarding feature activated on your phone lines is essential. The call forwarding feature allows you to automatically route calls going to your office to the call center who is knowlegable about your account and how to manage your calls.

How to Use Kindle Text to Speech Feature on Your PC
Kindle's Text to Speech feature is a great option for Kindle users. However, there are some limitations on this feature. As a perfect and better replacement on PC, Text to Speech software can help you to avoid those limitations, plus more voices, more controls and more features.
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