|
|
Like this article? PLEASE +1 it! |
|
feature story Tagged Articles
|
Beware the Pocklingtons and Madoffs of this world
| |
| When selecting new partners, investors and customers, it's important to conduct due diligence |
|
|
A public relations coup
| |
| How I got the Globe and Mail newspaper to feature me in a story about moonlighting. |
|
|
UTILIZING YOUR MEDIA to Land More Business
| |
| If you use it correctly, media begets media. |
|
|
Garber on Business: Your PR Checklist for success
| |
| Companies and individuals wanting to enhance their self-promotion can benefit from doing a little strategy work before starting a new PR campaign. |
|
Other feature story Related Articles
|
telling stories the brand connection
| |
| Today, we're interested in stories, and not particularly interested in facts. Every story needs facts, of course, but they are secondary. The facts are there just to provide some ballast for the story. There are always so many facts that don't fit into the story, and insofar as they don't fit, depending on our commitment to the story, we have a tendency to disregard them. Every good story has some connection to the truth of our experience, but the story's the thing.
|
|
|
Resist the Interpretation Addiction
| |
| Sometimes we adopt a story and unknowingly our emotions get swept up in it. And 99% of the time we don’t really question or inquire into the story we create. We treat our story as what actually happened. The problem, of course, is that the story influences, in part, the action you take in subsequent events. This article is about identifying the stories you may have created, working around them and managing them.
|
|
|
A public relations coup
| |
| How I got the Globe and Mail newspaper to feature me in a story about moonlighting. |
|
|
The Most Important PR Secret
| |
| What most entrepreneurs and companies don't understand is that often the main job of the PR firm is to find the right story. It's often not the obvious story that works, because that's the same angle that the competition will be pitching. Without the right story and tone, you have a weak campaign, at best. Finding the right story, that's what it all comes down to. |
|
|
Make Your Story Add Value to Your Clients Bottom Line
| |
| The purpose of your story for a workplace audience is to improve the bottom line. Even in those employee appreciation programs where entertainment may seem the focus, there is an undeniable expectation of increased productivity after your story is heard. The question to ask yourself when using your story is: What is the point of the story and how does the story improve a client's bottom line? |
|
|
How Does A Call Center Utilize Call Forwarding
| |
| If you are using a telephone answering service, having a call forwarding feature activated on your phone lines is essential. The call forwarding feature allows you to automatically route calls going to your office to the call center who is knowlegable about your account and how to manage your calls.
|
|
|
How to Use Kindle Text to Speech Feature on Your PC
| |
| Kindle's Text to Speech feature is a great option for Kindle users. However, there are some limitations on this feature. As a perfect and better replacement on PC, Text to Speech software can help you to avoid those limitations, plus more voices, more controls and more features. |
|
|
To Phone or not to Phone (pitch) The Media
| |
| You’ve come up with your story ideas and pitch angles, you’ve written your press release, you’ve sent out the email pitches and you’ve placed your release on one of the paid wire services and… nothing! Not a single editor or producer has called to interview you or write a feature on you. You’ve done everything right and everything’s gone wrong. What now? How about picking up the phone? There’s a start! |
|
|
How to Maximize Local PR
| |
| Whereas I’m a big believer in going national if you have a strong story, there is a lot to be said for regional and local PR coverage. If you have a personal story that has a local slant to it, use it. Maybe a story as to how you built your business, or a story about how your product, service or company helped transform the life of someone else who lives in the community. The media loves transformational stories, so offer them one with a strong local hook. Always give your pitch a local slant. Remember you’re drilling down, pitching narrow, not wide. |
|
|
The Power Of Telling Your Story
| |
| Story telling is a basic part of being an entrepreneur. Every one of us has a unique story to tell, as an entrepreneur your story connects you to your audience and potential clients. The power of telling your story is an essential tool for every entrepreneur. Your own unique stories make you different than any one else. This difference is essential for you to share with others for them to know who you are, what you do and why you do it. |
|
Featured Article
Newsletter
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Popular Articles
Ten Things You Can Do To Be a Better Leader
What should your free giveaway be?
Providing Feedback
Ten Things You Can Do To Be a Better Leader
What should your free giveaway be?
Providing Feedback
Suggestions
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.