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A Beginner’s Guide to Pay Per Click Marketing
Kalena Jordan of Search Engine College discusses the history of Pay Per Click Marketing and how you can make it work for you.

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How To Check Out The Competition In A Niche Market
There are a lot of search engines out there but let's face facts. Google is used by the majority of people in the world so if you are doing research, this is the best place to see who else is out there that you are competing with. When you search on a keyword in Google, you will see 2 types of listings. There are the main results which are listed in the body of the page. These are pages that come up automatically (also called organic searches). I'll talk about those in a minute but for now I want to talk about paid listings.
PR for Attorneys
An attorney who is featured in the media is the news. He or she is featured as an expert in the field. Different forms of advertising and marketing can serve their purpose, but only PR has the ability to offer credibility and validation. PR, the law, and the media have a symbiotic relationship. The media and the public need experts to discuss legal issues and attorneys need the media to reach their target market and position themselves as experts in their fields.

Claim Your Local Listing in 19 Places
Search engines are changing. You may have noticed that any time you search for something in your area, you get more than the usual list of results, you get a map with some links next to it. Evidence suggests that creating/claiming your local listings is a good start. So here are the basic steps to claiming, creating and managing your local listing. We’re also showing you 19 places where you can do this. Most are Internet Yellow Pages sites (IYPs) and others are local directories and the search engines themselves. You don’t need an expert to help you create and claim your listings. In fact, it’s best if you do this yourself.
Online Local Listings
Online local listings are available through all of the major search engines as well as online yellowpages. Is your company easy to find? Are you aware of the high volume of clicks that local listings get? Discover for yourself how to utilized one of the easiest ways to get more traffic to your website.
••••••>Getting Top SEO Ranking for Local Listings on Google Local, Yahoo Local, City Search etc.
As a free service by most of the local search sites, local listings is a powerful yet free SEO tool. Local listings Google and Yahoo appear above all other listings, getting #1 position in Local search may actually be easier than #1 in Organic/Natural rankings
Twittering Money Away: API Service Review of Twitter Counter
Under the headline from their "Featured" web page, Twitter Counter boldly states “Become a featured user and gain more followers.” “One of Twitter’s biggest problems . . . I am researching services such as Twitter Counter’s Feature, and in this second round of testing found that a great majority of those who are following are the Ruby Bells and Tia Marias and Angelina Jollies . . . I think you get my drift . . . get in the game Twitter Counter it is not the number of followers but the quality of followers that count!”
Dr. Jan Van Blarcum, PhD
Mazon Associates, Inc. featured educator, Dr. Jan Van Blarcum in its January 2010 newsletter, Building Bridges.
Rucker Ashmore and Adaptive Switch Labs, Inc.
Mazon Associates, Inc. featured Rucker Ashmore in its June 2009 issue of Building Bridges.
Pitching Lessons
To have yourself, your service or your product featured in the media, you need to effectively pitch the media. It’s an art. By appearing in the media you create a bridge between your company and your clients or customers. You also build your brand by establishing credibility that only comes with being featured as a news story. Your best bet is to hire a public relations firm or PR consultant to develop, launch and implement your media relations campaign for you. It can be a tricky business and you can often do yourself more harm than good by trying it on your own. But, if money is tight and you’re not in a position to retain a firm, you don’t have to wait to get started. There are some PR tips and secrets you can try. With that in mind, the following is a pitching overview.

5 Reasons to List Your Company Now
We audited the performance of 40 of the most popular online directories for most businesses. We compared their free versions to their paid listings, and here's what we learned.
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