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Making the Phone to Ring
A source of anxiety for most self-employed professionals is that the phone does not ring enough. And it rings, it may not be from potential clients and customers.

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IF THE PAINTER CAN DO IT, YOU CAN TOO
When marketing “experts” refer to the concept of branding, they typically point to global and widely recognized brands: Coke, McDonalds, FedEx, Microsoft, GE, and the like. While the “big guys” are a convenient source of reference, it makes the whole idea of branding somewhat inaccessible for the rest of us. And this is just not the case. Even the smallest company can brand itself.

Lesson #5: Be Flexible Enough To Change With The Times
“The third underlying element of the FedEx culture, after the philosophy and the continuous improvement management system, has been the focus on change,” says Smith. “As time changed and markets changed and peoples’ expectations changed, we changed with them.”
The problem with perfect
When was the last time you excitedly told someone about Fedex?
US Postal Service, “Do Not Return to Sender” it!
This article is a salute to visionary ultra entrepreneurs such as Sir Richard Branson of Virgin Group, Fredrick Smith of FedEx, and Bill Hewlett and David Packard founders of HP Corporation. It is also dedicated to the hard working 727,000 employees and Management of US Post Office who have made formidable progress. Hope, still remains that a revolutionary entrepreneurship solution will prevent lay off of these employees.

Branding and the Smaller Business
You all know that the big guys invest big bucks in marketing their brands. Whether it’s Pepsi, GM or FedEx, everything they do goes toward making their brand irresistible to their target market. Without deep pockets, what’s a smaller business to do?
The Law of Focus – Own a Word in the Customer's Mind
The key activity is to burn your way into the mind of customer by narrowing focus into single word or concept, explains Mike Farrell with aspenIbiz. FedEx put overnight delivery into minds of customer; Crest (prevents) cavities; Domino’s delivers (pizza). Read this post to learn how to develop focus and the key word or concept to burn into the mind of your customer or prospect.
Shipping Something Next Day Air With FedEx Or UPS? READ THIS FIRST!
If you are looking for a way to save money on shipping small packages here is a tip. FedEx and UPS service many points next day guaranteed with their low cost Ground Service.

Did someone ruin Foursquare for me yesterday?
I was at lunch at Japango with some of my Foundry Group gang yesterday. When I went to my house in Alaska last July, I took a Mac with me but left my PC at home. Ross bet me $100 that before the month was out I’d beg him to fedex my PC to me. He lost and I decided to use my winnings to take whoever was around yesterday out to lunch.
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